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Marketing Plan for the Body Shop | Presentation

   

Added on  2022-09-01

13 Pages772 Words19 Views
MARKETING
PLAN FOR THE
BODY SHOP
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:
AUTHOR NOTE:

INTRODUCTI
ON
MARKETING
Marketing refers to the activates and functions
undertaken by a business organization in order to build
positive relations with the targeted customers,
generate their engagement and promote the sales of
the products and services offered to them (Keegan
2017).
IMPORTANCE
i. Sales promotion
ii. Communication and engagement
iii. Competitive advantage
iv. Brand perception

COMPANY
PROFILE
THE BODY SHOP
Founded by Dame Anita Rodrick in the year 1976
Subsidiary under the Brazilian cosmetics company
Natura & Co. Group.
Operations in 66 countries (Thebodyshop.in 2020)
Workforce strength of 22,000 employees globally
Over 3,000 stores across the world.

MARKET
SEGMENTATI
ON
Demography
Male and female
individuals
Individuals between
the age group 16 – 70
Middle and high
income level
individuals
Geography
66 countries
throughout the world
3000 franchise stores
located in urban and
rural areas
Online websites selling
beauty and cosmetic
products
Behavior
Beauty conscious
individuals
Individuals preferring
natural products
Individuals preferring
high quality products
at moderate prices
Psychography
Individuals with high
brand loyalty
(Thebodyshop.in 2020)
Conscious individuals
towards product safety
Individuals preferring
premium quality
products

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