Brand Extension Report

CW2 Brand Extension Report
1

Executive summary
The report is about Samsung that have make use of brand extension strategy to introduce
new product named as Samsung S20 solar to enjoy huge market share and profitability. It has
make use of relevant information and data to understand whether strategy used by existing brand
results in better outcome or not. Secondary sources or method have been used to gathered
accurate information with an aim to understand impact of brand extension on growth and
operation of enterprise.
2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Methodology................................................................................................................................4
Finding.........................................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Appendix....................................................................................................................................10
3