Brand Extension of H&M into H&M Home: A Market Analysis

PRINCIPLE OF
MARKETING

Executive summary
The report aims towards H&M brand extension into H&M home. Secondary research
methods are used in order to find out the results. This research has been helpful in finding out the
market dynamics and identified the need of brand extension. The research has concluded that
H&M is brand that focuses on providing its customer with quality product with sustainable
development.

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Methodology................................................................................................................................4
Findings.......................................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1