Rolls Royce PESTLE and SWOT Analysis

CW2

INTRODUCTION
Global Business Environment for the organization are very dynamics and can be effected by the
internal and external factor of environment. This report is based on the case study of Rolls
Royce. This report is about to analysis the environmental factor that are SWOT and PESTLE
analysis .
MAIN BODY
Task 1
1.1 Rolls Royce PESTLE and SWOT analysis:
PESTLE Analysis : This factors states the external factor affecting the organization and to
analysis this factor to avoid the loses.
 Political factor: This factor states the intervention of the company and the policy of
government that effect the organization directly or indirectly. Government policy like
labour law, tax law, environmental law that effect the organization working in the
country. Rolls Royce is a British company that have a strong support of government.
 Economic factor: Rolls Royce's have a very few premium customer that afford the cars
in the various countries. This factor barely effect the company as company can be
effected only when the exchange rate of the currency changes in the market(Vlados,
2019).
 Social factor: This factor effect the company due to income factor, safety emphasis,
lifestyle attitude, which company couldn't ignore anything that effect the goodwill of the
company.
 Technological factor: Rolls Royce is working on the aerospace segment that have a very
highly upgraded technology compared to other competitive companies and spent more in
research and development process.
 Legal factor: Rolls Royce is in many countries that have their own legal legislation for
the foreign companies that effect the due production of the company.
 Environmental factor: Rolls Royce has the updated technology that doesn't harm the
environment and the resource. Resources which are use by the company cause less harm
to fossil fuel like electrical energy(Abdel-Basset, Mohamed, and Smarandache, 2018).