Analysis of the Global Business Environment: A Case Study of Rolls-Royce

The Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Analysis of internal and external factors of business environment.............................................3
Analysis of the macro environment factors................................................................................4
Porter's five forces.......................................................................................................................6
Value Chain.................................................................................................................................7
Competitive benefits their core values on sustainability.............................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals:....................................................................................................................9
Online:.........................................................................................................................................9

INTRODUCTION
The global business environment represents the environment in diverse autonomous
nations, with variables endogenous to the home environment of the business, affecting the
process of decision-making on resource utilization and capabilities. There are many components
in the global business environment such as cultural and social factors, geography, political
factors, economic conditions and legal factors (Gaganis, Pasiouras and Voulgari, 2019). Global
business environment has many positive and negative aspects in spite of many issues such as it
makes a contribution to the new technology, managerial skills, infrastructure development,
creating jobs and so on. Negative aspects are increasing competition, removal of protection,
expensive imports and many more. The following report is based on the Rolls-Royce Company.
It is a luxury automobile company in British administration. It is founded in 1998, with
headquarters in Goodwood, West Sussex, United Kingdom. It is known as the exclusive
producer of Rolls-Royce branded motor cars, since 2003 (Gorondutse and Hilman, 2019). In this
report, challenges of internal and external environments of business will be evaluated.
TASK
Analysis of internal and external factors of business environment.
In the context of Rolls-Royce, SWOT analysis refers the analysis of internal and external
factors in which strengths and weaknesses are internal and opportunities and threats are external
factors. It helps the business to benchmark its performance among other key players in the
automobile industry. SWOT analysis is discussed below:
 Brand image: Rolls-Royce motors have always been related with luxurious quality and
quantity and are regarded to be the sovereign word in the luxury world. In this way, the
brand is able to charge premium prices for their cars (Grenčíková and et.al., 2021).
 Luxury variants: There are lots variations such as Phantom Drophead Coupe, Phantom,
Ghost, Phantom Coupe and much more are well-known in the segment of luxury.
 Highly skilled workforce: The respective organization employs talent who pay a lot of
care and the workforce for Rolls-Royce are highly certified and skilled in their special
expertise.
Weaknesses: