Cyber Security Company: Products, Services, Marketing Strategies, and Risk Management Program

This presentation provides an overview of a leading cyber security company, including its products and services, marketing strategies, and risk management program. The company's target markets include financial institutions, tech firms, small enterprises, government agencies, celebrities, and educational firms.

A
CYBER
SECURITY
COMPANY

Introduction
Due to the advancement of
internet technologies and
the growing cyberspaces,
the looming danger of cyber
threats cannot be ignored.
The new technologies have
allowed the businesses to
increase their dependency
on new threats and
opportunities.
The business structure of
XYZ organization has been
provided and the methods
by which the cyber security
issues can be addresses has
been evaluated.

Continued…
Products and services
• Networking
• Cryptography
• Technical support
• System hardening Vision of the company
• To become one of the top five cyber security
company in the world
Mission of the company
• To establish a proper business structure

Market analysis
Market trends
• Healthcare facilities were
affected in 2015
• The healthcare facilities invest in
cyber security companies which
Target markets
• Financial institutions
• Tech firms
• Small enterprises
• Military
• Healthcare organizations
• Government agencies
• Celebrities
• Educational firms
• Political companies

Continued…
Competitive advantage
• A number of competitive strategies
will be implemented
• Competent personnel will be hired
• Better payment to employees
• Better adaptability to trends
Marketing sales strategy
• Source of income
• System hardening
• Technical support
• Advisory and consultancy services
• Training
• Sales forecast
• First year: 550,000 pounds
• Second year: 1,000,000 pounds
• Third year: 2,100,000 pounds

• Creating a proper interactive website
• Attending tech seminars and proper softwares
• Using more social media websites
• Conducting cyber security product trials
• Distributing handbills and fliers
• Taking part in society programs
Advertising and Publicity Strategy

Pricing strategy
• Will be determined from
customer needs, rival
pricings, services and
different products
• Will be determined from
overhead and running
• Through POS machine
• Through Check
• Through bank draft
• Through credit card
• Through online payment
portal
• Cash payment
Continued…

Operational plan
Production – Five day
operational and timing from
7am to 5.30am
Location - Adelaide House,
King William Street
Legal item – Licensing
requirements, bonding,
regulations on environmental
and health and more
Personnel – CEO, Marketing
group, financial manager and
other working employees

Management organizations
• CEO (chief executive officer)
• Accountant
• Customer Service Executive
• Cleaner
• Chief Information Security Officer
• Human Resources Manager
• Sales and Marketing Team
• Security Administrator
• Drivers
• Administrative Manager

Startup expenses
• Registration fees
• Insurance policy
• Administrative costs
• Renting a building
• Hiring costs of a business
consultant
• start-up expenditures
• marketing promotion
Financial Plan
• Funding from savings and stock
sales
• From online crowd funding
websites
• Loans from banks

Expansion and Sustainability Strategy
• Prioritizing to run the business
consistently
• Efficient advertising
• Public strategies
• Maintaining a large number of
customers
• Embracing the work culture

Risk Management Program
• Monitoring and assessing the control
efficiencies
• Analyzing risks to system information
and assets
• Vulnerability analysis
• Identifying the ESPs
• Classifying the important cyber assets
• Defining the system
• Offering active and visible sponsorship
• Allocating responsibility of security risk
management to a proper director

THANK YOU

References
Alguliyev, R., Imamverdiyev, Y. and Sukhostat, L. (2018). Cyber-physical systems and their security
issues. Computers in Industry, 100, pp.212-223.
Peters, T. (2016). Outer space and cyber space: meeting ET in the cloud. International Journal
of Astrobiology, pp.1-5.
Popovic-Citic, B. (2009). Cyber space bullying. Temida, 12(3), pp.43-62.
Willems, E. (2011). Cyber-terrorism in the process industry. Computer Fraud & Security,
2011(3), pp.16-19.