Cyber Security Management Plan on E-Marketing

Running head: CYBER SECURITY MANAGEMENT PLAN ON E-MARKETING
CYBER SECURITY MANAGEMENT PLAN ON E-MARKETING
Name of the student
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CYBER SECURITY MANAGEMENT PLAN ON E-MARKETING
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................3
History of the organization and the incident..............................................................3
Project details.................................................................................................................5
Rise of online shopping:.............................................................................................5
Cyber security:...........................................................................................................6
Cyber crime:...............................................................................................................7
Use of phishing in eBay hack case:............................................................................7
Importance of network security:................................................................................8
Management plan on cyber security for eBay:........................................................10
The reputation of the company after the attack:.......................................................13
Conclusion:..................................................................................................................14
References:...................................................................................................................15

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CYBER SECURITY MANAGEMENT PLAN ON E-MARKETING
Introduction
The aim of the report is to discuss and evaluate about the cyber-security management
plan of an online shopping site. In this case, we have chosen the case of eBay hack to
evaluate the cyber security position of the organization and what steps should have been
implemented to prevent them from the massive attacks by the hackers in the year of 2014.
The potential security issue in the business that comes through internet is evaluated in the
report. The hackers have included different type of attacks like phishing, impersonation,
source cracking and malware attacks in the server network of the organization (Cummings et
al., 2012). The phishing has resulted in defaming of the organization image. The people had
lost their faith on the company for the company structures and on the brand. The users could
have filed a lawsuit, which could have worsened the situations. Moreover, the credit card
fraud has created more intolerance to the customers of eBay (Almomani et al, 2013). This
report suggests the methods of creating a firewall to the hackers to restrict them from the
illegal hacking process on the e-marketing sites to buy the products directly from the vendors
of different area or nation.
The products that are bought by the customers are directly delivered to their doorsteps
without visiting the showrooms or shops (Bhatt, Manadhata & Zomlot, 2014). This has
become the most popular and rising business scope these days. This includes the sharing of
the personal bank details with the organization. Sometimes the low secured network allows
the hackers to crack the system and rob the account details of the users resulting in theft of
money from the user’s bank account (Denning, 2014). This report mainly focuses on the
cyber security incident that infringed valuable customer and organizational information. The
project also assesses the need for cyber security in all customer information organizations
(Kahate, 2013). Cyber security refers to the protection process on the systems that fully runs

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CYBER SECURITY MANAGEMENT PLAN ON E-MARKETING
on the internet. The hardware as well as the part of software mechanism is included in the act
of the data protection. The data protection is the protection generally offered to restrict the
attacks on the web which is generally termed as the cyber security. This allows preventing the
access of unauthorized data from the centers of the data that are being intentionally accessed
(Holiday, 2014).
Discussion
History of the organization and the incident
The online marketing company eBay is a multinational e-Commerce Company that is situated
in the San Jose, California. The aim of the company is to provide new generation facilities to
the consumer sales via their own marketing website (Teo, Toh & Chung, 2015). Pierre
Omidyar founded eBay in the starting of the year of 1995. The company soon became very
popular among the world and made a remarkable success story of the website creating a
greater impact in the business profile making themselves a huge profit earning organization.
It was recorded during the years of 2011 that eBay has become a multibillion- dollar business
that has been operated over thirty countries approximately (Biedermann & Szefer, 2014). The
eBay website that is used by the customers or the users are managed and developed by their
own organization developers. The eBay is an online auctioning website. The users and
business professionals situated worldwide are able to buy and sell a wide and variety range of
products that is delivered to their door steps (Tsai & Chan, 20014). The users or buyers can
use the website with no additional costs for using the website for buying or listing the
products. There are limited numbers of free listings, and after that there is an charged
imposed of a certain charge that is charged on the vendor by the retailer. The organization of
eBay primarily had original auction style sales. After reaching the needs of the users and
surveying on the public demands, the eBay officials decided to develop the website with new