Supply Risk Management

This paper documents the products and services offered by Dairy Queen and the organizational structure that ensures efficiency in their operations. It also highlights the after-sales customer services provided by the company. The subject is Supply Risk Management and the course code is not mentioned. The course name and college/university are not mentioned either.

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Running head: SUPPLY RISK MANAGEMENT
Supply Risk Management
Name
Institution

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Supply Risk Management
Dairy Queen which is abbreviated as DQ is a branch of the Hathaway Inc and a chain
of fast-food restaurants and ice cream. The DQ has been in existence since 1940 and giving
its customers tasty food and craving treats. Over the years DQ has established itself in the
fast-food restaurant businesses by opening branches in both existing and new markets.
Majorly DQ’s success is linked to their exemplary performance in franchising, a big number
of stores that serve DQ menu are franchised, and DQ only owns a few numbers of stores.
Franchising is the major strength that DQ uses to wade off competition from other fast-food
restaurants. Despite the huge developments that DQ has gone through over the years so as to
adapt to the ever-changing conditions required by the market, the tenets of offering quality
products and services to their clients and ensuring customer satisfaction has been the main
guiding factor in DQ’s business model. With this goal at the heart of their operations, DQ
ensures it provides quality products and services to its customers as well as having an
operational organization structure that oversees all of its operation as a fast – food company.
This paper clearly documents the products and services offered by Dairy Queen and the
organizational structure that ensures efficiency in their operations.
Some of the products that DQ sells to its customers include renowned desserts from
dairy products, hamburgers, hot dogs, chicken, and numerous beverages. In terms of food,
DQ provides bunk lunch, combos, salads and sides, chicken strip basket and kids meals. For
instance, bunk lunch provided by DQ is made up of sandwich and chicken. Combos, on the
other hand, are made up of grilled burgers. Treats are composed of signature creations,
Blizzard treats, Candy classics, and royal. Commercial drinks at DQ are made up of fruit
smoothies, cold and frozen-blended coffee, shakes and malts, and soft drinks. Fudge and
crunchy cakes are also part of the products sold at DQ. These cakes include DQ cakes and

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DQ Blizzard cakes. Finally, DQ also serves its customers with a full menu product, where the
customers can combine selections from the already defined products. Due to ever changing
customer demands and preferences DQ has innovatively been designing their products and
services in ways that will enable them to satisfy their customers adequately. For instance,
with regards to chicken, DQ has adequately invested in price and size differentiation so as to
be able to reach to a huge number of clientele (Hurst, 2006). Three piece, 4 piece, and full
basket chicken strips are some of the differentiated products that DQ provides its customers
with. In terms of grilled burgers, DQ offers bacon cheese burger, flame thrower grill burger,
and cheese grill burger, all these differentiation in their foods is to be able to satisfy their
customers’ preferences fully. Turkey BLT, chicken bacon ranch, and Kansas City BBQ that
is pork pulled are some of sandwiches offered at DQ. In addition to this, crispy and grilled
chicken sandwiches are the recent addition on the sandwich menu at DQ.
Apart from the food highlighted in the paragraph above, DQ also provides its
customers with snacks that will accompany their meals, buffalo chicken, chicken bacon BBQ
and pretzel sticks are some of the snacks sold at DQ. Further, salads are good meal
compliments and DQ offers chicken BLT and side salad for their customers. As a special
niche, DQ has created a meal choice for kids too. Since majority of their customers come to
eat at their fast-food stores during family treats, DQ decided to incorporate a meal menu that
will cater for kids too. Some of the products that DQ has under the kids’ meal include, 1
choice form entrée which is composed of hamburger, hot dog and chicken strip, 1 choice
from the side dishes, which is made up of kids fries, bananas and apple sauce, and one choice
from the drinks where they have milk and water and finally one free treat which is mainly
kid’s cone.

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Dairy Queen company handles a lot of after sales customer services. In addition to
providing their customers with food products, DQ extensively focusses on ensuring adequate
customers’ service. Some of the services offered include provision of packaging materials
and ensuring all additions that go with the meal are adequately served before a customer
leaves the store. Providing good quality service to their customers ensures that DQ has a good
reputation and the quality of their brand is protected. Lastly, provision of adequate services to
customers creates and retains markets for DQ.
For DQ to adequately carry out tasks that will enable them achieve their objectives it
is vital for them to have a well-defined organizational structure that ensures every part of the
organization functions efficiently. In terms of organization structure, DQ is made up of a
President Troy Bader , who also doubles up as the Chief Executive Officer (CEO). The CEO
has to oversee each and every decision and activity in the company (Guillet et al., 2013).
Further, DQ has a Chief Operations Officer (COO). Whose roles are to ensure efficient
company operations in terms of achieving its objectives. Due to serving a large clientele of
consumers, DQ has a vice president of Law and General Counsel, their role is to ensure that
DQ has complied to all the state regulations recommended in the Fast – food business.
Further, they have a role to protect the interests of DQ in any law suit filed against them by
different bodies (Claeys & Cauberghe, 2012). Having such a post in the organizational
structure of a company is important since it ensures that the company is always prepared
legally. Dairy queen has a secretary, assistant Treasurer and controller whose major role is to
check on the financial health of the company. Financial health refers to the quality of
financial transactions and the level at which DQ is able to meet its objective (Cabaleiro et al.,
2013). The questions that a treasurer controller seeks to answer for DQ is that, are the
activities of DQ financially achievable and sustainable? Are the activities within the allowed
expenditure and finally is the company making profits that allows it to finance its operations

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continually? Other organizational members include branch managers. Their role is to ensure
efficient management of a particular store owned by DQ (Paradi & Zhu, 2013). They directly
report to the COO about their progress so as to ensure continuity. Chief Supply Chain Officer
(CSCO) is also one of the positions at the organization structure of the DQ. The function of a
CSCO is to ensure that supply operations are timely and efficient (Youn et al., 2012). It is up
to them to make sure that DQ has obtained necessary raw materials needed to make products
that meet their customers demand. So as to serve their customers adequately, it is important
for the CSCO to ensure that every outlet chain of DQ functions correctly and suppliers bring
quality products that will allow for adequate production of food in the different outlets. Vice
president of Marketing communications is also a key pillar in DQ’s organization structure.
The role of the market communication vice president is to ensure that messages,
advertisement, feedback, and visibility of DQ are well communicated to the respective
departments (Andrews & Shimp, 2017). Communication is key to any organization especially
one that entirely depends on customers for profits.
In conclusion, it is important to note that the organization structure uses a top down
approach. In this approach most of the management decisions and way of operations are
determined by the parent organization (Shafritz et al., 2015). More to this, DQ has highly
invested in designing market-oriented products and services so as to maintain their market
share.

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References
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Guillet, B. D., Seo, K., Kucukusta, D., & Lee, S. (2013). CEO duality and firm performance
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