Assignment On Damage From Cigarette

Running head: CAMPAIGN ON: EVERY CIGARETTE IS DOING YOU DAMAGE
Campaign on: Every cigarette is doing you damage
Name of the student:
Name of the organization:
Name of the Author:

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CAMPAIGN ON: EVERY CIGARETTE IS DOING YOU DAMAGE
Table of Contents
Introduction..........................................................................................................................3
Description of the advertisement.........................................................................................3
Literature review..................................................................................................................4
Effectiveness of the campaign.............................................................................................4
Conclusion...........................................................................................................................4
Reference List......................................................................................................................5

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CAMPAIGN ON: EVERY CIGARETTE IS DOING YOU DAMAGE
Introduction
In Australia smoking is the reason for the huge number of premature deaths and different
diseases in Australia. In 1996 10 % of the health related problems was connected with tobacco
smoking (Lupton,2015). An approximate number of 19000 death in the Australia were directly
connected with tobacco smoking in 1998 (Wakefield et al.,2013). A statewide campaign of
avoiding tobacco was initially started in 1980 by some of the state jurisdictions (Thomas,Lewis
& Westberg,2015). Federal Health Minister Dr. Michael Wooldridge made a firm statement to
increase campaigns and measures to stop the use of tobacco in the country (Fairchild,Bayer&
Colgrove,2015). This study aims to focus on the advertisement of “Every cigarette is doing you
damage” which started in 1997 (Moodie et al.,2014).
Description of the advertisement
Television advertisements comprising of commanding “health effects” were made to use
them as the main components of the campaign. These kind of health advertisements mainly
comprises of four different divisions and those divisions were specifically designed to have a
specific postulated outcome:
 Portraying an awkward moment of smoking in the advertisement which is basically
typical for a smoker which showed that the advertisement was used to help and
understand the smoker and not to intimidate them.
 Using a visual sequencing by a repeated screening of the advertisements in between the
act of lighting and inhaling a cigarette and the harm it does while entering the body of a
smoker.
 The newer news depicting the damage done by the smoking represented a graphical
negative effects on the health.