Digital Marketing Portfolio for Dark Woods Coffee

Digital Marketing
Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Online Advertising.................................................................................................................1
Twitter Created Feed..............................................................................................................2
Search Engine Optimization...................................................................................................3
Analytics.................................................................................................................................3
Word press..............................................................................................................................3
Email Marketing.....................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing refers to the online marketing and operations which generally involves the
advertisement of services, brand and products in order to make connection with the targeted
audience with the help of different types of digital communication. The concept of digital
marketing generally combines different ideas of development of creative form of expression. The
organization chosen for this report is “The Dark Wood Coffee” which is a coffee shop and they
mainly focuses on different grades of coffee with the number of flavours than inexpensive
commercialized coffees. The company is located in the UK and the report comprises of different
topics such as marketing strategies which could be adopted by the Dark Woods Coffee which
also comprises of discussion on email marketing, word press, search engine optimization, twitter,
online advertising and how these can be applicable for the Dark Woods Coffee.

MAIN BODY
A Digital marketing portfolio is basically a collection of best work. It also comprises of
different employers and clients who comprises of website designs, social media campaigns and
email marketing initiatives. The tools and components of marketing which are used by the
organization (Domazet and Neogradi, 2019). The concept of digital marketing is very fast and
effective. In addition to that, it basically requires ongoing upkeep of the site which basically
requires digital marketing for the purpose to maintain platforms and sites. There are various
factors which need to be taken into consideration for Digital Marketing which generally
comprises of maintaining and managing the website, constant branding, determining the Return
on Investment. Setting a fixed budget for Marketing, facilitating customer engagement, continual
requirement to generate traffic lead and creating the right marketing content and concept.