Data Analysis and Interpretation - Doc

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of Research...........................................................................................................1
1.2 Background of Research.......................................................................................................1
1.3 Rationale of Research...........................................................................................................2
1.4 Research Aim........................................................................................................................2
1.5 Research Objectives..............................................................................................................2
1.6 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Concept of globalisation and its benefits on Marks & Spencer............................................3
2.2 Current global requirement for Marks & Spencer................................................................4
2.3 Impact of globalisation in success of Marks & Spencer......................................................4
2.4 Complexities which Marks & Spencer face at the time of globalising its business.............5
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
3.1 Type of Investigation............................................................................................................6
3.2 Research Philosophy.............................................................................................................6
3.3 Research Approach...............................................................................................................7
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS................................................10
CHAPTER 5: RESERACH OUTCOMES....................................................................................17
5.1 Conclusion...........................................................................................................................17
5.2 Recommendation.................................................................................................................17
CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH METHODOLOGY.................18
6.1 Reflection............................................................................................................................18
6.2 Alternative research methodology......................................................................................18
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19

APPENDIX ...................................................................................................................................21
.......................................................................................................................................................30

TOPIC: GLOBALISATION CAN DRIVE BUSINESS SUCCESS
CHAPTER 1: INTRODUCTION
1.1 Research Overview
Globalisation is process through which business and some other firms develop their
international influence at global level. It is a term that is used to explain social, economic and
political interaction across the cultural as well as political boundaries. It is considered through
some as form of expansion of capitalist that entails integration of the national and local
economies in to unregulated and global economy. Generally, it is an economic integration and
interaction process that is related with the cultural and social aspects (Beuving, 2013). Under
this, globalisation implies opening of nationalistic as well as local perspectives to the wider
outlook of interconnected and independent world with the free transfer of products, services and
capital. The aim of globalisation is to make secure the social- economic development as well as
integration of people in world by flow of knowledge, services etc. outside the boundaries.
1.2 Background of Research
Globalisation is an important concept that has became main aspect in the business from
last few decades. It impacts on organisational life, environment, economy and social group in an
effective manner. In this, globalisation is seen as active and conscious procedure of expand the
business across borders of states. Globalisation seeks to transform the existing international
economic system in order to unified global economies system (Cooke, 2012). The globalisation
is aimed at securing advantages of tree- trade, equal participation in securing the sustainable
development and open access to markets for all people. It is helpful for large as well as small
business firms to enhancing business operations, reach at global market and attain the
competitive benefits in an effective manner.
Marks & Spencer is British Multinational retailer and its headquarter is in Westminster,
London. This company is specialised in selling the clothing, luxury food items and home
products. The main aim of this company for making business globalise is to gain high revenue
and attaining the competitive advantage at international level (Cohen, 2018). Marks & Spencer
company considered its customers as primary concern and its main focus on attracting more
people through providing goods and services on the basis of their demands at wider scale. On the
other
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hand, motive of this company is to develop awareness about its offerings at international level in
order to maintain the better brand image at international and domestic market.
1.3 Rationale of Research
This research taken in to consideration on “Globalisation can drive business success.”
Under this, globalisation is wider area that performs better role in developing business functions
and operations in significant way. Main reason behind selecting mention research topic is to
developing a better knowledge base of a person in domain of importance of globalisation and
also its impact on success of business. This present research assess in give relevant or accurate
details in context to necessary components of globalisation within business operations. It is
helpful in enhancing knowledge base, skills of an individual regarding conducting an
investigation (Corstjens and Lal, 2012). On the other hand, another reason of conduct this
investigation is to develop proper theoretical framework that assess in analysing globalisation
consequences and its impact on making the business successful at international level.
1.4 Research Aim
Aim of this research is “To identify importance of globalisation and its impact on making
business successful.” A study on Marks & Spencer.
1.5 Research Objectives
 To understand the concept of globalisation and its benefits on Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks & Spencer.
 To determine complexities which Marks & Spencer face at the time of globalising its
business.
1.6 Research Questions
 What is globalisation concept and also its advantages to Marks & Spencer?
 What is current global requirement for Marks & Spencer?
 What is impact of globalisation in success of Marks & Spencer?
 What are complexities which Marks & Spencer face at the time of globalising its
business.
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CHAPTER 2: LITERATURE REVIEW
It is an important part of research and considered as critical analysis of published sources
on specific area. It refers to scholarly paper that includes the current knowledge by consisting the
relevant findings and provide the theoretical contribution to the particular subject area. In this
part of research, secondary data is used and collected from different sources like books, journals,
articles etc. These all sources will help in gather relevant information and provide positive
outcomes.
2.1 Concept of globalisation and its benefits on Marks & Spencer
According to opinion of Pettinger (2017) it has been concluded that Globalisation is a
process of developing, expanding and also growing business, technologies and services in all
over the world. It is related with expansion of the different businesses to global markets. The
globalisation is helpful for business to enhance connectivity as well as interdependence of
business in worldwide markets. Marks & Spencer is a biggest retailer in world and it has almost
150 stores in around 30 countries consisting 130 franchises which operating across globe. The
core objective of this company in making business globalise is to meet with expectation of
consumers and provide the better access to wider list of the products. There are some benefits of
Globalisation mention below related to business of Marks & Spencer:
Economies of scale- Under this, domestic monopolies will face the international
competition. It leads to more reduction in cost of customers. In context to economies of scale,
globalisation enable Marks & Spencer to realise that it can minimize costs that help in support
the economic development of country.
Lower costs- In this, globalisation makes easier for firm to outsource part of production
process to other countries with the reduced labour costs. In addition to this, Marks & Spencer can
use of latest technology in order to communicate with people in all; around the world and aware
them about the available or and innovate products.
Greater Competition- More profitability can gain through Marks & Spencer firm with
the help of enhancing skills, sharing information, ideas and using advanced technology across
globe. Through this, Marks & Spencer can gain the competitive benefits and also cam face
challenges to increase its market share.
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2.2 Current global requirement for Marks & Spencer
In this present time period, globalisation is most necessary term and plays a necessary
role in development of large and small size organisation. Marks & Spencer is largest British
multinational retailer of United Kingdom and its aim is to enhance the profit level of business.
As per opinion of KUEPPER, (2018) it has been stated that core objective of this firm is to
meeting expectations of consumers and also providing them high quality of goods so that they
can be attracted. It has wide range of the return on food items and also earn trust of consumers.
In addition to this, there is more impact of globalisation in formulation of the internationalization
strategies. The customers from different countries are various because of varying culture, income
level, economic development etc. In this case, Marks & Spencer does not use centralised
operating strategies instead of combine with other firms by mergers. This firm is operating its
business at global level and in order to maintaining its hatband image and position, various
global requirements are mention below:
Advance technology- It is an important aspect that is necessary to considered through
companies in order to maintain trading options of company in an effective manner. In modern
era, technology has wider impact on trading functions as well as operations of company in
significant manner. In addition to this, Marks & Spencer execute the high technology and tools
for maintaining production function of company. This firm uses the retail technology that permit
retailers for examine sales trends and also match them with needs of consumers.
Skilled workforce- Under this, it is necessary for company to maintain its workforce in
context to operate functions of business at global level. The Marks & Spencer is large size firm
and it operate its business at international level so it manage its workforce effectively and hire
the skilled and well qualified staff members.
2.3 Impact of globalisation in success of Marks & Spencer
On the basis of opinion of Bhasin (2019), globalisation is process by which interaction
and integration of countries, people and companies across globe. The impact of globalisation in
making business successful of Marks & Spencer mention below:
Gives Access to a Larger Market- With the help of globalisation, Marks & Spencer can
enhance its customer base and target new market place in other countries. It will help in enhance
sales as well as earn more profit.
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Provides Cheaper Goods for Consumers- Due to globalisation, many of business
organisations are moving to those areas when the production cost is low. Through this, firm is
able to provide its goods to consumers on minimum cost. From this they can be retain at market
place and enhance profitability.
Technology- It is based on availability of resources through Marks & Spencer with an
ability of attain development in technology for make competitive in the global market. With the
help of using technology, company can communicate with its consumers and target the new
market. It will help in generate more revenue and making business successful.
2.4 Complexities which Marks & Spencer face at the time of globalising its business
As per opinion of TVERBERG, (2013) it has been stated that Globalisation provide
benefits to business in many different ways but at the time of globalise business, Marks &
Spencer firm facing many different complexities. There are some complexities mention below:
Unfamiliar culture- Under this, the culture of every country is differ from each other.
Culture can e related with working, organisational etc. So, it develops main issue when company
is going to be globalise, so it need to aware about culture of other country, know about way in
which people communicate with each other and many other things.
Lack of Financial Control- It is also a main challenge that Marks & Spencer can face in
order to maintaining the financial control over its operations mainly when entering in emerging
markets. Sometimes, company does not have standardized process with the check in places to
assure about locations like how many of ban accounts local operation have, partner with the local
suppliers etc.
Causes Fluctuation of Prices- Enhanced competition means that the businesses with
better prices win. Because of the competition, costs is fluctuating always.
For an example- UK country has to minimize its costs in order to compete with the cots
for same goods that is coming from different country. The production costs of other country is
less as compare the UK hence it can have minimum cost. From this, there will be negative
impact developed on profit of company.
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CHAPTER 3: RESEARCH METHODOLOGY
It is specific technique or process that mainly used to determine, process and also analyse
the information about specific research topic. On the other hand, it allows an investigator to
critically evaluate reliability as well as validity of study. In order to collect data or information,
there are various approaches and methods applied through an investigator (Crane and Matten,
2016).
3.1 Type of Investigation
It is an imperative exploration work section and potential obligation of researcher
examine type of an investigation as to move ahead towards the right direction. Under this, there
are two different kind of research methodology and these are qualitative and quantitative
methods.
Qualitative method- It is emphasized on gathering of information through the qualitative
means and under this data is measured in terms of quality or theoretical basis. It is concerned
with analysis, recording and also attempting to uncover the deeper meaning as well as
significance of experience.
Quantitative method- It is mainly related with positivist paradigm. It consists gathering
and also converting the data in to the numerical form so that the statical calculations can be made
and draw valid conclusion (Grayson and Hodges, 2017).
Among both methods, investigator use the qualitative research method because it provide
the theatrical framework and also give the in- depth information and data regarding topic.
3.2 Research Philosophy
It refers to the belief regarding way in which data regarding phenomenon can be
gathered, analysed and also used. It reflects views and opinions of writers and authors which are
providing the information as per knowledge base on particular area. Under this, two different
types of research philosophies here which are Interpretivism and Positivism.
Interpretivism- It is based on the understand nature of human and their roles are varying
as social actors. Under this, researcher tends to adopt qualitative means an order to accumulating
data along with conduct data analysis in an effective manner.
Positivism- It seek towards to determine, measure and also evaluate any of phenomenon
and to give the rational explanation in a better manner (Hitt, Ireland and Hoskisson, 2012).
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From both philosophies, investigator uses the interpretivism research philosophy because
it is necessary for providing proper discussion qualitative research.
3.3 Research Approach
It is a process that considers steps of the wider assumptions to the detailed data collection
method, analysis and also interpretation. It provides clear direction to researcher in order to use
an investigation in a right manner (Javadian and Singh, 2012). Under this, inductive and
deductive are two kinds of research approaches.
Inductive research approach- It is generally associated with the qualitative investigation
and will also use the research questions for narrow scope of study. It permit an investigator to
provide the subjective reasoning in an effective manner.
Deductive research approach- It is related with developing the hypothesis that is mainly
depend on existing theory as well as designing effective research strategy in context to test
hypothesis. This approach is based on quantitative method and also mainly used to reach at
logical conclusion.
Under this, research uses the inductive research approach because it is an effective
method of providing the comprehension about the research area.
3.4 Data collection
It refers to a way or method of collecting information or data about particular research
area. Under this, researcher collected the data from the different sources which can provide the
relevant or accurate information. Secondary and primary are two various types of data collection
methods which are mention below:
Primary data- Under this, data and information is collected for first time. Under this, data
is original in nature and also specific to research issue in study. In order to collect the primary
data, there are different sources which can be used for an instance questionnaire, observation etc.
Secondary data- In this, data is already collected through an investigator already. It is a
time consuming and less expensive method of data collection (Lee, Shin and Park, 2012). The
different sources which can be used in collect secondary data are books, articles, journals etc.
Questionnaire is developed in primary data and secondary sources are used in performing
literature review part.
3.5 Sampling
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It refers to procedure that is used for statistical analysis under which the predetermine
observations are taken from large population. It is selection of subset of people from statistical
population in order to estimate the characteristics of whole population. Under this, researcher
select 40 respondents by using random sampling technique because it is an unbiased technique of
surveying. On the other hand, the chosen respondents are employees which are working in
company (Mahmood and Hanafi, 2013).
3.6 Timeline
It is most necessary aspect of research as it plays an essential role in completing
investigation with in specific period of time. Under this, activities are divided on the basis of set
time period so that they can be achieved in a proper manner. In addition to this, Gantt chart is a
kind of chart in which series of the horizontal lines are show amount of work done completed in
specific period of time (Mathews and Yang, 2012).
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Data analysis refers to procedure of cleansing, inspecting, modeling and also
transforming the data with objective of searching better and useful information, effective
decision making along with informing conclusions in a better manner (Savrul, Incekara and
Sener, 2014). It is an act of getting the useful decisions out of data. Under this, researcher
analyse the collected data and know about its effectiveness as well as efficiency.
QUESTIONNAIRE
Name:
Age:
Gender:
Address:
Q1) Do you have knowledge about globalisation concept?
a) Yes
b) No
Q2) What are benefits of globalisation to Marks & Spencer business?
a) Economies of scale
b) Lower costs
c) Greater Competition
Q3) In what manner globalisation impact on success of firm?
a) Positive
b) Negative
Q4) What are necessary resources required at the time of making business globalise?
a) Human resource
b) Financial resource
c) Technological
Q5) Is globalisation help Marks & Spencer in order to gain the competitive advantage at
global level?
a) Yes
b) No
Q6) What are current requirement of Marks & Spencer for conducting or maintaining its
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operations at international level?
a) Skilled Workforce
b) Advancement in Technology
c) Proper training sessions
Q7) What is impact of globalisation in making Marks & Spencer successful?
a) Gives Access to a Larger Market
b) Provides Cheaper Goods for Consumers
c) Technology
Q8) What complexities Marks & Spencer face when conducting business at global level?
a) Lack of Financial Control
b) Unfamiliar culture
c) Causes Fluctuation of Prices
Q9) What are main factors which influence Marks & Spencer to internationalized its
business operations?
a) Competitor efficiency
b) Finance
c) Economic Environment
Q10) Provide recommendation for make improvement in business to enhance market
share and gain competitive benefit at global level.
Q1) Do you have knowledge about globalisation concept? Frequency
Yes 32
No 10
Q2) What are benefits of globalisation to Marks & Spencer
business?
Frequency
Economies of scale 15
Lower costs 12
Greater Competition 13
Q3) In what manner globalisation impact on success of firm? Frequency
11

Positive 28
Negative 12
Q4) What are necessary resources required at the time of making
business globalise?
Frequency
Human resource 18
Financial resource 10
Technological 12
Q5) Is globalisation help Marks & Spencer in order to gain the
competitive advantage at global level?
Frequency
Yes 30
No 10
Q6) What are current requirement of Marks & Spencer for
conducting or maintaining its operations at international level?
Frequency
Skilled Workforce 14
Advancement in Technology 16
Proper training sessions 10
Q7) What is impact of globalisation in making Marks & Spencer
successful?
Frequency
Gives Access to a Larger Market 10
Provides Cheaper Goods for Consumers 19
Technology 11
Q8) What complexities Marks & Spencer face when conducting
business at global level?
Frequency
Lack of Financial Control 18
Unfamiliar culture 14
12

Causes Fluctuation of Prices 8
Q9) What are main factors which influence Marks & Spencer to
internationalized its business operations?
Frequency
Competitor efficiency 20
Finance 12
Economic Environment 8
THEME 1: Aware about globalisation?
Q1) Do you have knowledge about globalisation concept? Frequency
Yes 32
No 10
Interpretation: It has been concluded from above graph that there are 32 respondents and
according to them they have knowledge about globalisation and also its benefits. There are also
10 respondents and according to them, they are not aware about the globalisation and its impact
on making the business successful.
13
Yes No
0
5
10
15
20
25
30
35 32
10
Column B

THEME 2: Benefits of globalisation to business
Q2) What are benefits of globalisation to Marks &
Spencer business?
Frequency
Economies of scale 15
Lower costs 12
Greater Competition 13
Interpretation: Under this, globalisation is helpful for business in many different ways. On the
basis of opinion of 15 respondents that the main benefit that Marks & Spencer gain from
globalisation is economies of scale because it allows the company to reduce costs that will help
in support the economic growth. On the other hand, there are 12 respondents which said that
globalisation is helpful in reduce costs of products which are offering to consumers. According
to 13 respondents that the domestic monopolies are mainly used to protected through lack of
competition.
THEME 3: Globalisation impact on success of firm
Q3) In what manner globalisation impact on success of Frequency
14
Economies of scale Lower costs Greater Competition
0
2
4
6
8
10
12
14
16 15
12
13
Column B

firm?
Positive 28
Negative 12
Interpretation: From the above mention graph, it has been stated that the globalisation develops
the negative as well as positive impact on success of firm. As per opinion of 28 respondents that
the globalisation helps in develop positive impact on the business like it helps in develop strong
communication among two countries, technological innovation, economies of scale, enhance
target market etc. These all are helpful in enhance productivity of business. On the other hand,
there are 12 respondents and according to them globalisation also develops the negative impact
on business in many ways like inequality, trade imbalances, unemployment etc. These all are not
beneficial for business of Marks & Spencer and these all are disadvantages for company at
global level.
THEME 4: Resources required at the time of making business globalise
Q4) What are necessary resources required at the time of
making business globalise?
Frequency
Human resource 18
15
Positive Negative
0
5
10
15
20
25
30 28
12 Column B

Financial resource 10
Technological 12
Interpretation: When conducting business at global level, it is necessary that organisation
should have the proper resources so that it can not face any kind of issue. It will help in
conducting business at global level in a proper manner. According to view point of 18
respondents that human resource is a main resource because without manpower company is not
able to perform its activities. On the other hand, it is main responsibility of human resource
manager to recruit the well qualified candidates and also provide them training so that their skills
and capabilities can be enhanced and they can perform effectively. There are 10 respondents
which said that financial resources are more required because without finance, Marks & Spencer
can not conduct its business operations. So, it is a responsibility of finance manager of Marks &
Spencer to arrange and manage funds effectively. There are 12 other respondents and according
to them technology is a major resource which company need to adopt in significant manner.
THEME 5: Globalisation help Marks & Spencer in order to gain competitive advantage
Q5) Is globalisation help Marks & Spencer in order to
gain the competitive advantage at global level?
Frequency
16
Human resource Financial resource Technological
0
2
4
6
8
10
12
14
16
18
18
10
12
Column B

Yes 30
No 10
Interpretation: Under this, Marks & Spencer conduct its activities in many different countries
to enhance its market share. The globalisation is helpful for this firm to gain competitive benefit
at the international level. On the basis of opinion of 30 respondents that globalisation helps
company to gain the competitive advantage at the global level by providing the many different
benefits. There are 10 respondents which are not agree with this statement.
THEME 6: Current requirement of Marks & Spencer for conducting its operations
Q6) What are current requirement of Marks & Spencer
for conducting or maintaining its operations at
international level?
Frequency
Skilled Workforce 14
Advancement in Technology 16
Proper training sessions 10
17
Yes No
0
5
10
15
20
25
30
30
10
Column B

Interpretation: When company conduct its operations at the large level then it consider some of
its requirements. Under this, on the basis of opinion of 14 respondents that skilled workforce is
necessary because they have the knowledge about and will also able to perform the business in
an effective or efficient manner. On the other hand, there are 16 respondents that advancement in
technology is helpful in performing activities in significant manner. There are 10 respondents
which said that proper training sessions are required because it helps in enhancing the knowledge
and core competencies of employees so that they can perform business operations at the global
level.
THEME 7: Impact of globalisation in making business successful
Q7) What is impact of globalisation in making Marks &
Spencer successful?
Frequency
Gives Access to a Larger Market 10
Provides Cheaper Goods for Consumers 19
Technology 11
18
Skilled Workforce
Advancement in Technology
Proper training sessions
0
2
4
6
8
10
12
14
16 14
16
10
Column B

Interpretation: Under this, globalisation develop its impact on business from many different
ways. From given graph, there are 10 respondents and according to them globalisation provides
an opportunity to business regarding give access to large market. It is an effective way to
enhance sales as well as profit level of business firm. According to opinion of 19 respondents
that through making business globalise, Marks & Spencer can give its products at cheaper rate to
customers. There are 11 respondents which said that technology is helpful in develop positive
impact on the business and it also helps in making business more successful.
THEME 8: Complexities Marks & Spencer face when conducting business
Q8) What complexities Marks & Spencer face when
conducting business at global level?
Frequency
Lack of Financial Control 18
Unfamiliar culture 14
Causes Fluctuation of Prices 8
19
Gives Access to a Larger Market
Provides Cheaper Goods for Consumers
Technology
0
2
4
6
8
10
12
14
16
18
20
10
19
11
Column B

Interpretation: When company is conducting its business operations at global level then it faces
some issues at international level. Under this, there are 18 respondents which said that lack of
financial control is an issue because if company will not have finance then it can not able to
perform its operations. There are 14 respondents which are agree with the unfamiliar culture
issue because the culture of every country is different from each other. According to opinion of 8
respondents that fluctuation in costs is a main problem that organisation face when performing
business activities at the global level.
THEME 9: Factors which influence Marks & Spencer to internationalized
Q9) What are main factors which influence Marks &
Spencer to internationalized its business operations?
Frequency
Competitor efficiency 20
Finance 12
Economic Environment 8
20
Lack of Financial Control
Unfamiliar culture
Causes Fluctuation of Prices
0
2
4
6
8
10
12
14
16
18
18
14
8
Column B

Interpretation: Among the 40 respondents, there are 20 people which said that competitor
efficiency is a main factor that impact company for internationalized its business operations. On
the other hand, there are 12 respondents and according to them finance is a major factor because
through which business operations can be perform. According to opinion of 8 respondents that
the economic environment of other country can influence internationalized its business
operations because in some countries there are strict rile about the environment.
21
Competitor efficiency Finance Economic Environment
0
2
4
6
8
10
12
14
16
18
20
20
12
8 Column B

CHAPTER 5: RESERACH OUTCOMES
5.1 Conclusion
From above discussion it has been stated that globalisation is wider concept that helps in
growth as well as development of business operations. Under this, globalisation is helpful in
making the business of Marks & Spencer successful. The business expansion is a primary motive
of any business firm in order to progress of business. There has been discussion about the
different conflicts and issues faced by company at the time of conducting business at
international level. Before conducting business in other country, it is necessary to analyse the
current market trends, culture, policies etc. Globalisation is ongoing procedure under which
world appears to more converging economically because of interdependence that free movement
of services, products and the people across the boarders develop world economies.
5.2 Recommendation
From above mention discussion, it has been recommended that globalisation is necessary
concept that is applied on business in context to better implementation of business operations for
achieving for increasing profitability. Marks & Spencer is large size organisation and its focus on
expanding business for making its business successful. There are some recommendations
mention below:
 Marks & Spencer should be focus on its marketing activities or functions in regards to
grab attention of people at international level. It will help in attracting more people and
making business successful in an effective manner.
 It is necessary that company should be focus on developing better policies through which
it can find new ways to enter in international market and also target new consumers.
 Marks & Spencer should consider the legislations of various emerging countries in
which it can expand its business easily.
 It can conduct investigation to know about the existing competitors, analyse market,
needs and demands of consumers etc.
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CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH
METHODOLOGY
6.1 Reflection
This research is based on the Globalisation can drive success of Marks & Spencer
business firm. It has more impact on activities as well as operations of company at the wider
scale. Under this, research project is based on the various techniques or methods which can help
a researcher in giving proper direction in order to fulfil basic needs of research related activities.
For conducting an investigation, I used the qualitative method because it provide the detailed
information and in- depth analysis in an effective manner. On the other hand, I used primary
method of collection in preparing a questionnaire and the secondary data has been included in
conducting the literature review part. There has been interpretivism research philosophy used
because it provide information and data through considering opinion of writers.
6.2 Alternative research methodology
Research is based on specific problem and for address any issue, investigator requires to
follow structure that helps in give proper direction for complete research work. In order to
conduct this information, questionnaire as a research methodology has been used because it
provides the reliable and accurate information about specific research area. Under this, interview
can be taken as the alternative research methodology and under this alternative questions can be
asked from the respondents about chosen study area. It will help in providing the significant
outcomes in an effective manner.
CONCLUSION
From mention report, it has been concluded that globalisation is growing interdependence
of economies, populations, culture of world. Under this mention research report has been discuss
about the globalisation concept with effective aims and objectives. The impact of globalisation in
making business successful of Marks & Spencer has been discussed here. Under this report has
been studied about the primary and secondary methods of data collection in an effective manner.
Present research area helps organization or an individual to get proper knowledge or idea
regarding globalization concept and this develop also provide advantages to business firm at
international level.
23

REFERENCES
Books & Journals
Beuving, J., 2013. Globalization and the Cultures of Business in Africa: from patrimonialism to
profit.
Cohen, R., 2018. Diasporas, the nation-state, and globalisation. In Global history and migrations
(pp. 117-143). Routledge.
Cooke, F. L., 2012. The globalization of Chinese telecom corporations: Strategy, challenges and
HR implications for the MNCs and host countries. The International Journal of Human
Resource Management. 23(9). pp.1832-1852.
Corstjens, M. and Lal, R., 2012. Retail Doesn't Cross Borders: Here's Why and What to do about
it.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
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exploratory study. Gender in Management: An International Journal. 27(3). pp.148-
164.
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business model globalization. Technological Forecasting and Social Change. 79(5).
pp.832-842.
Mahmood, R. and Hanafi, N., 2013. Entrepreneurial orientation and business performance of
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mediator. International Journal of Business and Social Science (IJBSS). 4(1). pp.82-90.
Mathews, G. and Yang, Y., 2012. How Africans pursue low-end globalization in Hong Kong
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Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150.
pp.35-45.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Wetherly, P., 2014. The business environment: themes and issues in a globalizing world. Oxford
University Press.
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25

APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: GLOBALISATION CAN DRIVE BUSINESS SUCCESS.
26

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To determine the importance of globalisation and its impact on making business
successful.” A study on Marks & Spencer.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
 To understand the concept of globalisation and its benefits on Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks & Spencer.
 To determine complexities which Marks & Spencer face at the time of globalising its
business.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
 The main reason of conducting the investigation is to achieve the proper
understanding about globalisation and its impact on success of company.
 Another reason is to enhancing knowledge base of researcher as well as learner that
can help in its growth of professional career.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Under this, data is collected in literature review part by using the secondary sources for an
instance books, journals, articles etc. In previous research, the research project is related with
the same study area that plays an essential role in order to completing investigation with the
proper findings.
Brondoni, S. M., 2014. Global Capitalism and Sustainable Growth. From Global Products to
Network Globalisation. Symphonya. Emerging Issues in Management. (1). pp.10-31.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
27

countries. Critical Perspectives on Accounting. 43. pp.125-148.
Lawrence, G. and Almas, R., 2018. Globalisation, localisation and sustainable livelihoods.
Routledge.
Mak, A. H., Lumbers, M. and Eves, A., 2012. Globalisation and food consumption in
tourism. Annals of tourism research. 39(1). pp.171-196.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation
and new tourism in the third world. Routledge.
Tan, C.H. and Macneill, P., 2015. Globalisation, economics and professionalism. Medical
teacher. 37(9). pp.850-855.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Different activities which are going to be included in this research are given
below as above:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long
this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
28

Section Five: Research approach and methodologies
29

What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Under this, Qualitative research method has been used through an investigator because it
provides necessary data and also provide theoretical description. The Research Onion
mention below:
Research Philosophy- It is necessary part of research methodology and reflect views of
author. There are two different kinds of research philosophy like interpretivism and
positivism. In this research, interpretivism research philosophy has been used because
provides potential explanation regarding specific area.
Research Approach- It provides proper direction for conduct an investigation in a right
direction. Inductive and deductive are two different kinds of research methods. In this,
inductive approach has been used in this research because it gives an in- depth analysis of
collected information or data.
Research Strategies- It is considered as road map that work towards attaining aim of
exploration and effective way to achieve set target. Under this, survey is one of the better
strategy and helpful in collect information.
Choices- It is main obligation for an investigator to make proper research choice. In this,
mixed methods approach has been used through researcher because primary and secondary
both sources are applied for getting the better outcomes.
Time horizon- This part of research onion determined the time duration for finish all
components related to research. Through this, researcher will able to determine proper time
for finish research work.
Techniques- It is based on collecting the data or information. Primary and secondary are two
different kinds of data collection method. Questionnaire has been developed in primary
method. On the other hand, secondary data has been used in conducting literature review
part.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
30

Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
31

Research Ethics approval form
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35

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