DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNS VILLE.

Running head: DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
DATA ANALYSIS REPORT ON
CANOE MAKING EVENT IN TOWNSVILLE
Name of the student:
Name of the university:
Author Note:

1DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Analysis of audience age profile....................................................................................2
Analysis of the category of audiences’ profile...............................................................3
Analysis of location spot for the event...........................................................................4
Analysis of factors necessary for the audience to attend the event................................5
Analysis of promotion of event......................................................................................6
Analysis of geographic profile of audiences in event....................................................7
Analysis of transport mode for the event.......................................................................8
Analysis of ticket booking facilities for the event.........................................................9
Conclusion......................................................................................................................9
References....................................................................................................................10

2DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Introduction
The paper aims in providing analysis of data for planning a canoe -making event with
recycle materials held in Townsville, Australia. This event will be sponsored by ten
universities of Australia where students will be attending this event for three days from
Friday to Sunday. A visitor survey has been performed on the local visitors to Townsville
region to gather primary evidence of data in order to plan the event effectively. The paper
focuses on the strategies to be implemented from the data interpreted through charts and
graphs.
Discussion
Analysis of audience age profile
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65-74 years 75 and over
0
50
100
150
200
250
74
119
139
199
229 219
97
Figure 1: The age of visitors in Townsville
(Source: Created by author)
The majority of the age group visiting Townsville belong from 55-64 years, followed
by 65-74 years. The age group lying between 15-24 years visit rarely. The event can expect
retired and elderly visitors, thus special arrangements are required to be met in sitting and
food services (Kim, Woo and Uysal, 2015). Most of the audiences are expected to be from
above 45 to below 75. From the survey, it is analyzed that men are 38.5% and women are
60.9%. There should be proper accommodation facilities for middle age and older
women(Zimpel & Hubl,2019).

3DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of the category of audiences’ profile
Single, no children
Couple, no children
Single with kids
Family with mainly preschool children (younger than 5)
Family with mainly primary school children (between 6-11)
Family with mainly high school children (between 12-17)
Family with children who have left home
Couple/single, no children at home
Shared household
Other
0 20 40 60 80 100 120 140 160 180 200
136
168
24
42
59
78
184
65
27
29
Figure 2: The category of visitors visiting in Townsville
(Source: Created by author)
People who visit mainly are families with children who left home. The couples
followed by singles visit accounting to overall 26%. Most of the visitors like to travel with
their partner in that region while the other respondents said they prefer travelling with their
family or exploring the place alone much than being with a partner. People do not prefer
colleagues on their visit to Townsville. Thus, the event can expect couples and single
audiences along with families with children, so accommodations for family seats and fun
arrangements for kids are also required (Schanzel & Yeoman, 2015).