Role of International Organizations in Global Tourism Development

Global Tourism
Destinations

INTRODUCTION
Global tourism destination is the physical space or an area that is considered as a
attraction point where large number of traveller travel and build their desirable experiences. This
has enhanced the ratio of traveller that crosses geographical area or national boundaries with the
purpose to explore new place, conduct business meetings and so on (Cornelissen, 2017).
Globalisation has enhanced the interconnectivity between different countries due to which it has
led to the emergence of tourism global leisure activity. For the better understanding of report
Thomas Cook company has been selected which has wide network of travel services. The
company deals in organising various trip for traveller by looking after all their essential facility
such as accommodation. This report cover topics like scale as well as nature of global tourism.
Determine the growth as well as characteristics of emerging market and destination regions.
Along with that explore the different roles of an organisation for the development of global
tourism. Further, review the threat or challenges for the development of global tourism are
covered in this report.
TASK 1
P1: Interpret statistics to present an overview of the nature and trends of tourism on a global
scale
Global tourism is the travelling activity within which the traveller prefer to spend short
duration away from their respective areas in order to pursuit pleasure, recreational, attend event
etc. Initially, people were less reluctant to spend their fund in travelling activity but with the
change in time and strong impact of globalisation and digitalisation and encourage the vast
tourism to avail tourism facility at global scale. Such industry include various type of facility
such as hotel, restaurant, accommodation, airlines, recreational zone, food and beverages. It has
become largest civilian industry that cater the audience of both national and international market.
Data of travel and tourism
With the increase in interest of global customer and strong referral influence most of the
individual, family and friends prefer visiting to the new place (Ezeuduji, 2015). This has led to
revolution in tourism industry where has positively affect the economy and led to the emergence
of effective development.

Illustration 1: Tourism arrival, 2019
As per this graph it has been identified that the tourism industry is growing rapidly in
comparison to the past years. Such abundant growth of the tourism after 2000 has taken a sharp
growth due to which the local authorities of both developing and develop countries make best
possible investment in attract the tourism at global revenue. Based on graph the number ot
tourism by 2020 will be around 1000 million and in developing countries it will be 1600
millions. Therefore, this is the major source of revenue for local resident that has increased the
employment opportunity.
Latest tourism trend
Emergence of solo trip: Although most of the people prefer trips with their family
member or spouse which ahas already undertaken huge growth. While nowadays with the change
in preferences of people solo trip is widely availed by the people (Gössling and Peeters, 2015).
Here the individual travel alone and explore the new place but building their own experiences.
Like, within UK around 15% of the travelled prefer to travel alone rather than forming a group
and then making plan to visit new place. Therefore, solo trip has no longer become the global
trend where most young singles explore these kinds of trip (Solo traveller, 2018).
Extensive use of digital technology: Digital platform has offer they immense opportunity
both to the organisation as well as travel because it help the wide customer to approach the
company and make the final decision (Use of mobile in tourism industry, 2019). Like, with the
help of company's website the traveller can gather all the essential information and book the