Benefits of Data Analytics for Organizations

Running Head: BUSINESS INTELLIGENT AND WAREHOUSE
BUSINESS INTELLIGENT AND WAREHOUSE
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Executive summary
Information is the most important asset that an organization consists. Previously,
collecting as well as storing data was the main issue faced by the organizations. Nowadays there
are huge amount of data, unstructured as well as structured that require analysis in a time
sensitive and iterative way. As a result, tools for data analysis have been introduced to solve the
issues. Organizations need be very well positioned in order to take the advantages of data
analytics tools. This report discusses regarding data analytics and its advantages. It describes in
details the benefits provided by data analytics to the organizations.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Benefits........................................................................................................................................4
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

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Introduction
Data analytics can be defined as a quantitative and qualitative processes as well as
techniques that are utilized to boost profit in business and productivity. Extracted data s divided
into various categories in order to identify and carry out the analysis of behavioral patterns and
data. Technique for this may vary depending on the requirements of the organization (Singh &
Reddy, 2015). Data analytics can be implemented to applications that are business-to-customer
(B2B). Global companies extract as well as analyze data that are related to business processes,
customers and practical experience. The data is divided into various categories, stored and then
analyzed for understanding the purchasing patterns and trends. It also helps the organization in
evolving the data facilitates with the help of proper decision-making.
An example of advantages provided by business analytics is that, a social networking site
extracts information related to the preferences of user, community interests and many more
(Kwon, Lee N., & Shin, 2014). This is done by considering some factors such as gender or age
of people, demographics and some more. If the analysis is carried out appropriately, they reveal
customers trends, customer trends and layout as well as the overall strategy. Data analytics
provide various benefits to organizations; some of the benefits include data visualization, data
diversity, agile analytics and many more (Stimmel, 2016). This report discusses regarding the

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benefits provided by data analytics to organizations. The benefits are described in details in the
discussion part of the report.
Discussion
The main asset of every organization is the data that it consists; data is the most important
resource that an organization owns. Abundance of information changes the way an organization
operates (Wang, Kung & Byrd, 2018). Data can be used to have insights that help the
organization to take better decisions. There are various benefits that data analytics provide to the
organizations.
Benefits
The benefits provided by data analytics to organizations are as follows
 Data visualization: Raw data is extracted with volume as well as velocity. Data
represented in graphical format is considered to be insightful compared to the
representation done by numbering the sectors. This is the reason why data representation
is very important (Kambatla, Kollias & Kumar, 2014). It helps any employee belonging
to an organization to understand tough concepts and identify various unique patterns
within the information available. They do not need to carry out complex analysis. The
capacity of visualizing data is often considered as a tool that is good to have within an

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organization rather than a necessary tool. This leaves the valuable insights and the change
required not realized by the organizations. The data that an organization owns should be
commonplace and it helps them to make decisions (Qin, 2014). This is because they can
use insights in order to carry out data mining. They are allowed to explore data for
finding new patterns as well as relationships. It also helps in completing quantitative and
statistical analysis for explains the reason of various results. It also helps organizations to
test past decisions with the use of multivariate testing and A/B testing. Data analytics
uses predictive analytics and predictive modeling to find out future results (Reyes-Ortiz,
Oneto & Anguita, 2015). It also supports the organizations to carry out tactical proactive
decisions. Business analytics make it possible for the organizations for automating
decision making for supporting real-time feedbacks.
 Customer profiles: Data analytics made with the help of advanced data analytics
solution help the organizations in acquiring complete profile of customers that allow
more amounts of personalized experiences of customers at every point (Alsheikh, Niyato,
Lin, 2016). Here the contact is done through the complete journey of the organization.
Data analytics solution removes data niches. This is done so that companies can acquire a
unique thought regarding the customers which consists of industry-specific and
calculated matrices which allow the construction of a record in details for behavior of
every client. The profiles give the organization a global and category of visualization