Utilization of Big Data Analytics in Amazon Inc.

Running head: DATA ANALYTICS, BIG DATA AND TECHNOLOGY
Data Analytics, Big Data and Technology
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1DATA ANALYTICS, BIG DATA AND TECHNOLOGY
Table of Contents
Introduction................................................................................................................................2
Identification of the organization...........................................................................................2
Problem or potential of efficiency..........................................................................................3
Key metrics to define the problem.........................................................................................5
Methods to analyse the data generated in the organization....................................................5
Example of the inclusion of a dashboard...............................................................................6
Identification of the key stakeholders....................................................................................7
Organizational benefits as per the analysis of the data..........................................................7
Factors that influence the decision-making process by data analysis....................................8
Challenges in the implementation of the solution..................................................................8
Reflection about the data analytics........................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

2DATA ANALYTICS, BIG DATA AND TECHNOLOGY
Introduction
The utilization of the Big Data analytics has been found to be a complex system that
is used for the examination of huge amount of data and processing of the varied amount of
data sets for finding out the hidden patterns in the generated data. These have been utilized
for the purpose of businesses as well. Often the data is utilized and the benefits of the big data
analytics are used by the organizations to find out the unknown correlations and the market
trends to be found out in the data and information generated in the business (Bell 2015).
Mostly, it has been found that the utilization of the Data and Business Analytics have been
focused on finding out the relations between the data to help in generating informed business
decisions. Therefore, the following report is being utilized for finding out the use of the Big
Data Analytics identifying the organization or Amazon Inc. and their utilization of the
business data with Big Data Analytics technique. This would be further utilized for the
methods that the organization uses for the data analysis and all the processes that makes sure
about the factors that the organization considers before the results of the analysis influences
the decision-making procedure.
Identification of the organization
Amazon Inc. is a well-established multinational American organization that is mostly
based up on the technology. The company is established in Seattle, Washington and it has its
entire focus on the settlement of e-commerce systems, the utilization of Cloud Computing in
business, streaming over digital platforms and the use of the artificial intelligence in business.
Amazon has even become one of the most influential technology companies that is based up
on the internet. It is also considered to be one of the Big Four organizations based on
technology, the other three including Apple, Google and Facebook (Barga 2016). Amazon

3DATA ANALYTICS, BIG DATA AND TECHNOLOGY
has been found to be utilizing the model for making everything available for the customers
“under one roof”, which is actually a digital platform of the website for the company where
the user can buy, sell or even look through the products available for buying or selling.
The organization also provides so many business solutions, products and options to
the customers of the organizations that it may occur that the customers can become
overwhelmed with the products and services offered to them. The offers provided to the
customers are so huge in number that they automatically become rich in data. With such a
huge amount of data, it is often found that the data rich contents of the generated information
within the business becomes poor in the insights provided to the customers (Balachandran
and Prasad 2017). Amazon has thus implemented the best available combat format for the
gathered or generated business data. The organization has been trying to make the most of the
available information in the organization with the amalgamation of the available Big Data
Analytics technology to make sure that the organization is performing the best form of data
analytics informed decision-making procedure. The organization was not focusing on just the
Big Data Analytics Technique on making the informed business decisions but also the
enhancement of the recommendation engine as well (Atriwal et al. 2016). The enhancement
of the recommendation engine is for serving the customers only based upon the
overwhelming ideas that customers often face during the visiting of the websites for buying
or selling purposes.
Problem or potential of efficiency
The organization of Amazon Inc. has faced numerous problems since it has already
been found that the services and products that have been found to be provided to the
customers are keen on making the customers have the best services available but at the same
time they have been found to be overwhelming for the customers (Sorescu 2017). This is