Data Collection And Marketing Analysis

RUNNING HEAD: MARKETING 0
DIGITAL
MARKETING

MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Research Question...........................................................................................................................2
Hypothesis.......................................................................................................................................3
Null Hypothesis...........................................................................................................................3
Alternative Hypothesis................................................................................................................3
Literature Review............................................................................................................................3
Methods...........................................................................................................................................7
Research design and philosophy..................................................................................................7
Research approach and strategy...................................................................................................7
Data collection and analysis........................................................................................................7
Findings...........................................................................................................................................8
Discussion........................................................................................................................................9
References......................................................................................................................................10

MARKETING 2
Introduction
Digital marketing is the marketing of products or services using digital technologies on
the Internet, through mobile phone Apps, display advertising, and any other digital mediums
(Allagui & Breslow, 2016). Therefore, in the preset era there are various social marketing trends
which support the organization to attract large number of customers by providing complete
knowledge and information about the product and services. In this report, “New trends in social
media and digital marketing in Australia” is selected. It is because the estimation descries that
90% of the organization adopt the does the marketing of products and services by using social
media.
The digital market allows the companies to earn more profits and sales as well as to
encourage more customers to buy the products and services (Jackson & Ahuja, 2016). In
Australia it is become the strategy to take competitive advantage and to expand their business in
the international market. The Australian organization revealed that digital marketing and new
trends in social media is used because more users in Australia remain active on social media
(Janakova, 2018). In the present research report research question that is objective of the
research, hypothesis, literature review are discussed. The report also explains methods which are
used in conducting the research.
Research Question
This describes the question which answered by adopting methodologies and using data
collection method and qualitative as well as quantitative approach. It is the important concept
because it revealed the objective and aim of conducting the research. In the present report,
research will be conducted on the following questions:-
 How new trends in social media and digital marketing is adopted in Australia?
 What are the new trends of social media as well as digital marketing technologies used by
organization in Australia?
 What is the impact of new trends in social media and digital marketing on organizational
efficiency in Australia?

MARKETING 3
This topic is selected because it is the current business strategy for expanding and
diversifying the product as well as services in Australia. These questions will reveal complete
information about the subject matter. The research will be important it is due to the reason that
this will provide idea and guideline to the Australian organization which are not earning
sufficient profits to develop the appropriate policies and strategy to gain competitive advantage.
The organization of Australia operates their functions in highly competitive environment which
become difficult for the business to compete through adopting similar marketing strategies.
Hypothesis
It is considered the proposed evaluation which is not made through getting full evidence;
it is the beginning point which helps the researchers to investigate further so that aim of
performing the study will be accomplished (Koch, Gerber, & Klerk, 2018). This is based on the
assumption which is investigated and analyzed to get accurate findings.
Null Hypothesis
There is no significant relationship in adopting “new trends in social media and digital
marketing on productivity of Australian organization”
Alternative Hypothesis
There is significant association between the organizational efficiency and using various
new features of social media as well as digital marketing for marketing the product or services.
Literature Review
Wamba, Akter, Kang, Bhattacharya, & Upal conducted the study to understand the social
media marketing done by organization, therefore through analysis, researchers describes that
social media marketing is adopted because of marketing the product and services by major social
media platforms such as Facebook, LinkedIn, Twitter as well as Instagram (Wamba, Akter,
Kang, Bhattacharya, & Upal, 2016) It is because researchers describes that through this strategy
organization connects with several audience as well as raise the sales and profits of the
corporation. The study also finds that digital marketing is marketing the products and services by
adopting digital technology (Shen, Kuo, Ly, & Thi, 2017). In Australia corporation use mobile