Data Driven Analysis of Bangles International Jewellery (BIJ) in UK Market

Data Driven

Contents
MAIN BODY...................................................................................................................................3
Introduction and Project plan.................................................................................................3
Data qualities issues and their remedies.................................................................................4
Data Analysis and Commentary.............................................................................................6
Data chart and give the comments on the basis of the results..............................................12
Recommendations and Conclusion......................................................................................13
REFERENCES..............................................................................................................................14

MAIN BODY
Introduction and Project plan
In every organisation, there is a need to take several decisions which helps to find solutions
of operational and financial problems exist in the organisation. Business leaders has to face
numerous problems; it is due to the cross cut competition exist in the industry. It is important to
gain competitive advantage in the existing market (Nakale and Chikohora, 2020).
The main objective of this report is to expound the bangle's business patterns and their
development in the United Kingdom. Plus, this it likewise involves evaluation of information
and its examination to thrive the market wherein it capacities. Likewise, it additionally comprises
proposals to the business that may be useful for the association in lengthy run.
This report likewise centres around investigating the marketing projection of Bangles
International Jewellery(BIJ). The mission of advertising coordinated in the UK. The information
examination helps with working fair and square of deals of BIJ in the global market. These
information tests can be depicted as given underneath:
 Observing the attitude of consumers and their response in terms of sales.
 Keeping regular check on the factors which boost the sales.
 Key role of the social media in the organisational performance.
 Noticing the competitor's strategy and tactics which helps in identifying their strength
and weakness.
 Determining strong and weak products of organisation (Rädler and Rigger, 2020).
 Regulation of price structure, depending upon the market needs.
For achieving the desired sales target, it is crucial for BIJ to respond to the issues
described above. Finding the solutions to the above mentioned issues, helps to achieve the
mission of the organisation.
The indicators which help in increasing the performance, in respect of Bangles industry are
revenue growth, sales received by the concern on the basis of client, profit margin, client
retention ratio and satisfaction of consumers. They can be explained as given under:
 Growth in revenue- There are various categories in bangles such as metal, glass and
plastic. The most important decision is to select the material which will be used by the

organisation in manufacturing the bangles. They also have to plan according to the varied
season, trends and festivals.
 Revenue received on each client basis – In each market segment, there are various age
groups. It is vital for the organisation to identify the target market or for which age group,
it is producing the product. It is necessary to study the nature of client which assists in
improving the sales of the enterprise (Doloc, 2019).
 Profit margin – There can be huge variation in the profit margins of bangles industry.
The cost of labour and market prices for variety of bangles have a powerful impact on the
final price structure of the bangles.
 Client retention rate – client are the most important persons for an organisation. Its
retention can be improved by boosting the quality of the bangles and framing the price
structure which can be easily affordable by the customers.
In case the above mentioned indicators of BIJ are addressed correctly, it can rise the
profitability and stability in the enterprise.
Data qualities issues and their remedies
Data Analytics challenges are as under: -
 The amount of data being collected: - In today world with the increase in data
complexity the risk is also created relating to storage of such data and managers of
business concern are concern about the risk of data breech that organisation could face
anytime. This could happen in the scenarios of BIJ as well.
 Gathering constant information: - With the enormous measure of information
accessible it is hard to burrow down and access the dreams that are required the greater
part of the times. On the off chance that the physically investigate through information, it
tends to be feasible to acquire ongoing understandings on the thing is presently occurring.
 Visual portrayal of information: - For the information to be perceived and significant
to the clients of such information for BIJ, it should be outwardly introduced in diagrams
and outlines.
 Information from numerous sources: - The following issue is attempting to dissect and
arrange information at one spot which is accumulated from various wellsprings of BIJs.