Information and Data in Operation

Information and data within operation
 All operations or functional areas part of organisation hierarchy are
coordinated with support of information and knowledge.
 Management at Marks and Spencer Company collect information about
market, sales, trends, customer choices and preferences and all other
key functional areas.
 Company form strategies on the basis of information collected by
research team.
 Different functional strategies of company such as marketing strategies,
sales strategies public relation strategy and all other key techniques are
designed based on information collected.
 In corporate sector all functions and operations are forwarded on the
basis of information collected.

Cont..
 The entire process start from strategic planning strictly follow all information
collected by professionals about market and customers.
 Retail sector is very volatile in nature which allow the sector to address change very
constantly.
 Especially in context to such sector that changes very frequently information become
more essential and important to take decisions and implement different strategies.
 Marks and Spencer Company is only engaged in retailing products but for all business
entities that are involved under production of retail sector products information
become more crucial.
 In any business decision making become very crucial behind the overall growth and
success of business entity information is the key to achieve business growth.

Information capture and store
 The information collected by professionals is stored in database system
designed by business entity.
 In retail sector several types of data base systems are used by companies.
 Centralised database system is basic system use by companies.
 Client server is also used by companies.
 Data cleansing is also an effective system that is used.
 Data mining, data security, data validation, data warehousing, database
administrator is among the crucial systems that is used in retail sector.
 Database management system is the one which is using by Marks and
Spencer Company to store and analysis the information.