Data Insights: Role of Quantitative and Qualitative Research in Marketing

Data insight

Table of content
Introduction
Role of quantitative research in modern research
Role of Qualitative research in marketing research
Use of correlation and regression
Set out what time series is and how it is used
Providing of issues surrounding the analysis techniques
Studying set out how data could be collected
Conclusion
References

Introduction
Data insights are knowledge that helps the management to analyse sets of
information pertaining to given topic and situation. Analysis of the information
provides insights that helps the business to make informed decision. This is
useful in maintaining the better data analysis and will help in making the
effective strategies in the company.

Role of quantitative research in modern research
Quantitative market research is the collection of numerical data often resulting in statical analysis
to make understand trends in the data. The main feature of this is that allows for the comparisons
and trends in the data that is to be easily found and understood. This is more structured market
research process and has involve large number of respondents to participate in the research.
Following are the role of quantitative in modern marketing research are as follows-