Role of Quantitative and Qualitative Research in Modern Marketing and Data Analysis

MG413 DATA INSIGHTS

TABLE OF CONTENT
 Introduction
 Quantitative research
 Role of qualitative research
 Correlation and regression
 Time series
 Critique of issues
 Ways in which data can be improved
 Conclusion
 References

INTRODUCTION
 Data insights is concerned with getting deeper understanding of organization practices so
that evaluation of information on particular issue can be conducted.
 In the current era, data insights has major role in enabling organization to get competitive
advantages in order to overcome success hampering factors.
 Current report will give emphasis on role of quantitative & qualitative in modern marketing
research.
 Present case study will emphasize on what is correlation and regression along with its usage.
 Time series will be explained in current report along with examples.
 Issues regarding the analysis technique of big data and utilization in modern business
decision-making.
 The methods of data collection for using in business decision-making will be included in
present report.

ROLE OF QUANTITATIVE RESEARCH IN
MODERN MARKETING RESEARCH & DATA
ANALYSIS
 Quantitative research is associated with collecting & evaluating numerical data so that
appropriate knowledge for creating pattern of knowledge can be derived.
 The main aim of conducting Quantitative Research (QR) is to achieve information regarding
facts & figures for the purpose of implementing strategic decision (Gielens, 2021).
 Marketing research is the process of determining viability of new service & existing
products so that experience of potential customers can be derived.
 QR is highly utilized by various companies irrespective of their scale of operations.

MG413 DATA
INSIGHTS

TABLE OF CONTENTS
 INTRODUCTION
 ROLE OF QUANTITATIVE RESEARCH IN MODERN MARKETING RESEARCH AND DATA ANALYSI
AND EXAMPLES
 ROLE OF QUALITATIVE RESEARCH IN MODERN MARKETING RESEARCH AND DATA ANALYSIS
AND EXAMPLES
 CORRELATION AND REGRESSION AND EXAMPLES
 TIME SERIES AND ITS USES WITH EXAMPLE
 ANALYSIS OF THESE TECHNIQUES USEFUL FOR MARKETING DECISION-MAKING
 DATA ANALYSIS CALCULATE AND USES OF MORE EFFECTIVE BUSINESS DECISION
 CONCLUSION


INTRODUCTION
 Effective marketing research is essential part for any business because
it generates idea about each and every aspect which includes with the
business product.
 Analysis of sales data with numerical tools, consumer behavior,
identification of product purchasing, development of new idea, review
from customer and many more things are included into the analysis of
market research.

ROLE OF QUANTITATIVE RESEARCH IN
MODERN MARKETING RESEARCH AND DATA
ANALYSIS AND EXAMPLES
 Analysis of quality research is basically developing information in numerical
aspect that company effectively raise their profit or not, business cash flows,
weekly, monthly sales and many more.
 Overall analysis will be taken for specific criteria and for particular reason
there is no normal questions, company research that this particular product
provides how much profit and how it useful for business growth or not. This
analysis is all about practical research and solutions.