This presentation discusses the significance of quantitative and qualitative research, correlation and regression, time series, and big data analysis in making effective business decisions. It also provides insights on how to collect and use data effectively. The presentation covers the importance of quantitative research in contemporary marketing, the purpose of qualitative research in modern marketing research and analysis of data, what correlation and regression are and how they are utilized, time series and how it is used with examples, and an estimation of issues extensive the analysis procedures in correlation, regression, and time series with precise reference to big data and its utilization in current business decision-making.
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