Data Insights: Role of Quantitative and Qualitative Research in Modern Marketing and Data Analysis

DATA INSIGHTS
CW2
POWERPOINT
PRESENTATION

Table of content
 Introduction
 Role of quantitative research
 Role of qualitative research
 Correlation and regression
 Time series
 Big data
 Ways of collecting the information
 Conclusion
 References

Introduction
 Data insight is being defined as the knowledge which of company gives by analyzing a set
of information relating to the given situation or the decision of the company.
 For effective and successful running of the business it is very essential that they
effectively use the data in order to take effective decisions for the business.
 The current presentation will outline the role of both quantitative research and qualitative
research within the modern marketing research and data analysis.

Role of quantitative research in modern marketing
research and data analysis with special emphasis on
questionnaire
 The quantitative market research is being defined as the
technique where in the questions are being asked to the target
audience within organized manner like question as a service.
 Here are the responses received are being recorded and then
analyzed in order to take effective decisions for improvement
of the product and services.
 Any of the company it is very essential that they effectively
undertake the use of quantitative market research.