Data insights

DIGITAL DISRUPTION

Digital disruption emphasize on the new
innovation that has additional features
and creates value addition in the lives of
customer in comparison to existing
product. In simple affect the existing
business model or technology by
deteriorating it value due to the
introduction of more customer friendly
technology
INTRODUCTION

 Digital disruption is a gradual change that
is caused by modern and new technologies
and business models.
 Sainsbury's is the third largest chain of
supermarket in UK as the company know
how important it is to use the updated
technology so that they can get attention
of the customer towards their products.
Digital Disruption