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Data Privacy Scandal of Facebook

   

Added on  2020-10-22

11 Pages3456 Words165 Views
Essay

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Stakeholder Analysis..............................................................................................................1Network mapping...................................................................................................................33 level Analysis......................................................................................................................4Improving Situation................................................................................................................6CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONEthics are one of the most important fundamental base of an organization. Data privacy isone of the common ethical issue which every organization faces. Data privacy is basicallyunauthorized access to the data or inappropriate use of data. This case study is about the dataprivacy scandal of Facebook. Almost millions of people uses Facebook and has created theirprofile on it. So it is Facebook's main responsibility to keep the data secure. But recently aFacebook data privacy scandal came into picture. Almost more than 80 million peoplesFacebook data was harvested by a Cambridge Analytica firm so that they can target them forpolitical advertisements. They were able to gain access of many Facebook users personal databecause of inappropriate data privacy techniques. This raised a question for Facebook about theirdata protection approach and disclosure. It was one of the biggest scandal for Facebook as userspersonal data was extracted from Facebook and used for a purpose for which they did not givepermission for. Facebook business model is completely based upon collection of users data likereal name of users, their interests likes, their friends, websites they visit, what you speak etc. Allthese collected data makes it easy for advertisers or users to target people using it(Tarran., 2018).On the other hand they want to keep the users' data secure but unfortunately failed in it. Itwas explained afterwords that that firm created a quiz app through which they were able toharvest all the personal data of users. Adding that application to users Facebook account gavethem access to use all the personal information of users, their history, their friends including allthe items that users or their friends liked on Facebook. It was also claimed that this app was ableto access highly personal sensitive attributes like religion, political view, age and many moreinformation. As it is known that ethical issues especially data privacy ethical issue is one of themost important issue any company should focus on. In this essay Data privacy ethical issue willbe addressed and analysed and will focus on the data privacy scandal of Facebook. All thestakeholders involved, ethical principles, three level analysis and solution to improve this willalso be explained(Schneble, Elger and Shaw., 2018). MAIN BODYStakeholder AnalysisStakeholder Analysis is a simple management and planning tool that is used to analyseand identify all the Stakeholders of a Company involved. It is the backbone of the company.Stakeholders are group of persons who are involved with the company and its activities. Every1

decision that Facebook makes or activities done in Facebook or any effect on Facebook affectsall its Stakeholders. Organization centred (Hub) Stake holder AnalysisFacebook has many stake holders bifurcated into two types i.e. internal and externalStakeholders. Internal stake holders includes employees, stockholders and external stakeholdersincludes advertisers, users. Employees are one of the stakeholders of Facebook. They are the main people who areimpacted by companies policies, working environment and how the companies perform.Companies performance affect their salaries, bonus and all the benefits they get from Facebook.This data privacy scandal affected Facebook's employees the most as many of them were quittingtheir job or were trying to change their department. Most of them were dissatisfied withFacebook as they thought Company should have focused on data security more(Clark, Maxwelland Anestaki., 2016).Stockholders are another type of Stakeholders of Facebook. They are the people whoinvest in the company to make profit. They are the people who get affected by the both negativeand positive impacts on Facebook. They want the company to act in a responsible manner formaking profit. Effect of data privacy scandal was also seen on stakeholders, many of them filed alawsuit against Facebook as a result of this scandal. Many stakeholders withdraw their sharesfrom the company.Users of Facebook are one of the most important stakeholders in the company. They arethe people who can communicate with other people through Facebook. They can organize eventsfor themselves or others or for the group they belong. Using Facebook they can spread theirmessage with others. Users were the one who were affect the most due to this ethical issue astheir personal data was harvested and used for a purpose for which they didn't give thepermission. As a result many of the users stopped using Facebook and many filed a complainagainst Facebook as their most important data was leaked.Advertisers are also Facebook's stakeholders. These people pay money to Facebook inorder to spread their message or products to be known by all the users of Facebook. The morepeople uses Facebook, more advertisers can spread their message to their viewers. This scandalaffected advertisers as after this scandal Facebook limited advertisers access towards Facebook2

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