Business Plan for Dave Electronics: Production and Sale of Unique and Qualitative Electronic Products

DAVE ELECTRONICS
Dave Electronics
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Table of Contents:
Table of Contents
Section One A..........................................................................................................................................................4
1.1 Business summary: ......................................................................................................................................4
1.2 Describe your core product or service:.........................................................................................................4
1.3 Outline your immediate and future business aims:.......................................................................................4
Section One B.........................................................................................................................................................5
1.4 Job roles. Outline the core job roles required to run your business successfully (up to a maximum of 5) :
............................................................................................................................................................................5
1.5 Job advertisement. Create a job advertisement for one of the above roles. .................................................5
Section Two A.........................................................................................................................................................6
2.1 Describe your anticipated target market(s):..................................................................................................6
2.2 Explain the market research you will conduct in order to better understand your target market: ...............6
Section TWO B.......................................................................................................................................................7
2.3 Competitor analysis. Use market mapping to plot your competitors against two variables, then identify
your two closest competitors and analyse their strengths and weaknesses: ......................................................7
2.4 Describe what is unique about your product or service and state your USP:...............................................7
Section TWO C.......................................................................................................................................................8
2.5 Marketing strategy. Describe your marketing strategy: ...............................................................................8
Section Three A.......................................................................................................................................................9
3.1 Premises and location. State your business’s location and explain why you have decided to operate here:
............................................................................................................................................................................9
3.2 Set up costs. List the products/services you will need to acquire before commencing operations:.............9
3.3 Transport needs:............................................................................................................................................9
3.4 Legal requirements:......................................................................................................................................9
3.5 Insurance requirements:................................................................................................................................9
3.6 Other required certifications:......................................................................................................................10
3.7 Summary of fixed monthly costs (as per cash flow): ................................................................................10
Section Three B.....................................................................................................................................................11
Pricing strategy.................................................................................................................................................11
3.7. Pricing Strategy. Explain and justify your chosen pricing strategy(ies):...................................................11
Section Three C.....................................................................................................................................................13
3.8 Cash Flow Forecast. Provide a realistic 12-month cash flow forecast (use the Excel spreadsheet located
on the VLE): ....................................................................................................................................................13
3.9 Profit projections. Provide a three-year projection of total sales and net profits: .....................................14
3.10 Justification of cash flow forecast and profit projections:........................................................................15

Section One A
Business Overview.
1.1 Business summary:
The business idea adopted for the report is of production and sale of unique and
qualitative electronic products manufactured by the DAVE ELECTRONICS which will
situated in Liverpool, UK. UK government has a policy to support the newly set up
businesses in the electronic sector to enhance the business opportunities and simplify
the setting up process by providing them financial support amounting £50 million. This
financial support in the form of interest free loan for a long term period of 5 years will
provide assistance to the start-ups in the electronic sector to carrying out their
operational activities. Therefore DAVE ELECTRONICS can avail the financial assistance
provided by the UK government in the form of interest free loan amounting £50 million
for a period of 5 years. This report incorporates a comprehensive business plan of the
electronic products manufactured and delivered by the DAVE ELECTRONICS including the
core products and related services provided by the business, target market ,targeted
customers, marketing strategies and various projections regarding cash, cost and profits.
The products which will produced by the business be the unique and lavish products
targeted to the dignified class of customers(Aziz, N.M.A.A. and Jambari, D.I., 2019).
1.2 Describe your core product or service:
The core products of the business are mentioned as follows:
 Mobile devices.
 Printers and other office electronic equipment.
 Music systems.
 Wearables such as head-sets, neck-bands, earphones etc.
 Monitors and TV sets.
The services of the business are mainly in relation to the above products which are as
follows:
 Assembly and set-up services.
 Repair and maintenance services.
1.3 Outline your immediate and future business aims:
The present commercial aim of the business is to serve the qualitative electronic
products with the unique and new emerging technologies to the customers who prefer to
be digital-savvy at a premium price range. Business seeks to advertise their products on
a greater point so that people opt to buy their products. Business aims to increase their
products range with maintaining the use of emerging technologies to cater the
requirements of the customers. In the future, business seeks to enhance its customer
base and marketplace and to achieve the greater hight of the success. The main
objective of the business is to keep their customers ahead with the premium emanating
technologies in the world(Chebsi, H.B., 2020).

Section One B
Management structure
1.4 Job roles. Outline the core job roles required to run your
business successfully (up to a maximum of 5) :
Several job roles will be required to run the above business with greater
operational efficiency to achieve its mission. Job roles which will be necessary to conduct
the business can be summarised as follows:
• Market analyst.
• Technology analyst.
• Supply chain manager.
• Finance Executive
• Customer service Executive.
1.5 Job advertisement. Create a job advertisement for one of the
above roles.
Job advertisements can be considered as an important tool which will help the
business to hunt the competent and eligible human resources who will help businesses
in achieving their objectives and goals.
Dave Electronics is looking for experienced and qualified personnel for finance
executive role. Several requirements for the role are given which are as follows:
• Qualification: MBA from a designated and recognised university, CFA.
• Experience: Must have 5+ years experience in the MNC as a Finance manager.
• Must be a person with adequate analytical and professional skills(Ermida,
F.D.M.P.D.A., 2022).