Business Strategies of David Jones

Running head: David Jones
David Jones

David Jones
Table of Contents
Corporate strategy............................................................................................................................1
Growth strategy............................................................................................................................1
Diversification strategy................................................................................................................1
Business strategies of David Jones..................................................................................................2
Cost leadership strategy...............................................................................................................2
Differentiation focus strategy.......................................................................................................2
Innovative strategy...........................................................................................................................3
References........................................................................................................................................5
1

David Jones
Corporate strategy
Growth strategy
It is one of the corporate strategies of the company in which the main aim of David Jones
is to transform the business into Omni channel retailers and also emphasis is given on boosting
the investment in the technology capabilities. The company is emphasizing on offering the seam
line experience across the different channels. Through Omni channel retailing the company is
grabbing the opportunity in Australia. David Jones is emphasizing on the online retailing at the
early stages in the Australian market (Craik, 2017).
It is considered as one of the best growth strategy that has helped the company in
boosting the sales. From the Omni channel retailing the company is expecting 10% of the total
sales that is generated through web stores and also by mobile applications. The company
believes that sales done by these channels are more profitable as compared to in store channel
stores. The portfolio of the located stores will be the integral to the Omni channel experience that
allow the customers to pick the orders online and also there is picking up service in the store.
The company also offers buy online return in store service that helps the company to attain
growth in the competitive market (Craik, 2017).
Diversification strategy
David Jones considered this strategy in which the emphasis is given on focusing on the
Asian customers with the integrated and financial service program. David Jones also
implemented the new initiatives in which the transformation has been made in the customer
service and experience that helps in introducing the new staffing structure with the redesign sales
managers role. David Jones also launched the new merchandise and financial system to help the
customers to purchase better and also it has helped in planning decisions. To grow around, the
company considered the turnaround strategy in which the David Jones launches the new website
in April 2018 and now it is expected that the online sales will be enhanced by 10% by 2020
(Hunt, 2018).
To diversify into the different markets, the company has also focused on reducing the
products price so that it could be easy to attain growth in the highly competitive market. David
Jones has recently opened six new full time department stores in the high value locations and
also opened small format of the David Jones stores in the demographic locations. To strengthen
2