David Jones: Strategic Management

Running Head: David Jones
Strategic Management

Running Head: Report
Executive Summary
This assignment is based on the David Jones along with the historical background. This study
will explore PESTEL analysis and Porter's five force model to define the business environment
and competitive analysis of David Jones. This study will also explain market trends, size,
financial and corporate performance. A business strategy, corporate strategy, innovation and
monitoring strategy of David Jones will be included within in study for an improved learning
experience.
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Running Head: Report
Contents
Introduction......................................................................................................................................3
Historical Background of the company...........................................................................................4
PESTLE analysis.............................................................................................................................4
Porter’s Five Forces Model.............................................................................................................7
Implementation of strategic decisions at David Jones...................................................................10
Market Size &Trends.....................................................................................................................10
Financial and Corporate Performance...........................................................................................11
SWOT and Competitive advantage...............................................................................................11
Strategic options and recommendations........................................................................................13
Monitoring and Control of Future Performance............................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................16
Appendices....................................................................................................................................18
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Running Head: Report
Introduction
David Jones is an Australian up-market department store. This branded company was founded in
1838 by David Jones. Including national and international brands in fashion, beauty, food,
technology, homewares etc. products are available in this department store. The main aim and
the mission of David were to sell the best and most exclusive products. The 180th anniversary of
David Jones was celebrated in 2018 (Otterbring & Lu, 2018). In this report, it will be described
the historical background of the mentioned company, market size and trends from the earlier to
now and the performance of the financial and corporate sector. The strategy in business,
corporate and in innovation are also elaborately will be explained accordingly the procedures of
monitoring and how to control the future performance of the company. Implementation of
strategic changes inside the workplace environment is essential for monitoring as well as control
the productivity rate of David Jones Limited.
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