Planning for Growth: Evaluation of Development Opportunities for Davison Canners

This article evaluates the development opportunities for Davison Canners, including an analysis of growth opportunities using the Ansoff matrix, potential funding sources, and a plan for business growth. The article also discusses the company's competitive advantage using VRIO analysis, PESTEL analysis, and BCG matrix analysis.

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
Evaluation of development opportunities for Davison canners.............................................3
Ansoff matrix for growth opportunities...............................................................................11
Potential funding sources and their pros and cons...............................................................14
Plan for growth of business of Davison canner....................................................................16
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

INTRODUCTION
Planning refers to looking ahead and future courses of action which is to be followed. It
is a starting step. Its as activity in a systematic way for determining when,how and who will
perform job. It is a program in detail for future actions. Planning takes in consideration
available and human and resources of the company for effective co ordination,contributions and
adjustment. It is a function of management including development of ones or more plans for
achieving optimum balance of needs and demands with available resources. There are various
steps in function of planning which are establishment of goals,developing planning
premises,choosing alternative action ,development of plans,cooperation and following up plans.
For this project the company selected is Davison Canners Ltd. On research will be done in
order to find different development opportunities. It was founded 40 years ago by Davison
family in United Kingdom. They cater various products with a wide range in bakery,dessert and
dairy. It is a foods production company which is based on 107,Summerisland
Rd,Portadown,COUNTRY ARMAGH,UK. The project will research different growth
opportunities of the company by Pestle analysis,BCG matrix, Ansoffs matrix of growth and
Porters generic analysis. Potential sources of funds and their pros and cons will also be included
along with a plan for business for developing business. It mentions plan for exit and succession
for the organization.
Evaluation of development opportunities for Davison canners
Porters generic analysis- It is the primary determinant of company's profitability in
sector which company operates and secondary determinant is the position in the industry. It
describes how a organization for competitive benefit in the market(Bacevice, 2022). It is as
group of 4 strategies which a company can choose. Here is the analysis in context of Davison
canners-

 Cost leadership- Davison canners can be in great benefit by providing its consumers the
products at low price in comparison to its competitors and get competitive advantage. It
will give them more business as more customers will be attracted towards the use of the
company products. Company can make huge profits as their products will be in more
demand as compare to other companies. Here Davison canners can use economies of

scale by producing goods as large scale for making profits. Consumers will buy more if
they are getting the products at low price from other company products(Aurand,
Sunthornvarabhas and Sriroth, 2022). Davison Canner can use this strategy for becoming
the leader in industry and aids the business organization for surviving in the sector.
 Differentiation- Davison canner can utilize this by offering new and unique products in
the market place and create differentiation in comparison to other company products.
Offering of unique goods will provide company to stand different in the segment of food
and confectionery production industry(Tennent, 2020). Company can provide different
goods in the market place like preserved fruit and vegetable pulp,jams etc. which is very
new segment in the market and no other company is offering the products to the
consumers. It will help the company to create a image in between consumers of specified
products. Davison Canner will be able to achieve more success with this strategy as it
will aid the business firm to stand out from the competitive brands(Ali and Anwar, 2021).
 Differentiation focus- If Davison canner has to survive in the market then it must focus
on creating and building brand image in between customers. They can provide excellent
goods and services to the consumers,it will attract more and more customers towards the
company and help to generate more sales resulting in more profits. They can even launch
many innovative products in comparison to competitors like dried vegetable pulp,news
flavours of jams and many more in the market and attract consumers. Company should
research about the requirements of the consumers before launching any products to avoid
any losses(Sharma, Kaur and Arya, 2022) . Davison Canner can be benefited with this
strategy they will be able to get consumers by providing specialized products as per the
need.
 Cost focus- Davison canner can give its consumers superior goods at less cost in
comparison to its competitors ,which will result in increased market share in the sector.
They can provide its consumers the sustainable produced farm products into
confectioneries and food products. These innovation will give company growth in their
sales resulting in more profits. Company can also launch products related to health

conscious consumers by offering them goods are good for their health and are also priced
reasonably, it will also help company to increase its sales and create niche markets in
health category. Davison Canner will be able to achieve more profits with this strategy as
it will provide the firm with loyal consumer base(Greckhamer and Gur, 2021)
It is recommended to the Davison Canner to use the differentiation strategy as it is very
suitable in the current scenario. It will help the firm to create some differentiation from its rival
companies.
Competitive advantage- It is crucial to build competitive advantage of the organization
as it aids the concerned firm.
Business resources
Physical resources- It includes the infrastructure of the business organizations with the
utensil and equipments used for beverages and food dishes. The benefit of this resource for
Davison Canner is that it aids the enterprise for delivering high quality goods meanwhile the
disadvantage is investment for maintenance.
Human resources- It includes the employees who will be given training for offering
better consumer service. In context of Davison Canner the advantage of trained employees is
enhanced satisfaction of consumers while the disadvantage is the capital and time investment in
activities of training.
Technological resources- It includes the digital technology which is used by the
organisation for communicating with customers and employees. The advantage provided by
technological resources is that it aids in improvement in communication among staff and digital
marketing meanwhile the disadvantage is that it introduces the cyber security threat.

VRIO analysis- Every organization is building some type of competitive advantage for
its target market. Vrio model is a internal analysis helping business for identifying the pros and
cons which give them competitive benefit(Mariani, Bartoloni and Morelli,2019). It is a
framework for different measurements of success which relate to the business.
Resources
and Capacity
Valuable Rare Imitable Organized Competition
implications
Fiscal
resources
Yes No No Yes Temporary
competitive
advantage
Awareness of
brand
Yes Yes No Yes Sustainable
competitive
advantage
Leadership Yes Yes No Yes Strong
competitive
advantage
Financial resources- Davison canners is a family owned business but has backing of
many investors who have trust and faith ins the business and owners so they are ready to invest
capital in the company for its future growth. They have already put significant amount of money
in the firm but seeing the growth and development opportunities in future they are ready to put
more moneys in the organization. But as new companies are entering the market and they also
have support of many venture capitalists who also want to invest in food production industry. It
will be very hard for the Davison to cope with it as they are facing tough competition from other
competitors. So financial resources is temporary competitive advantage for the
company(Finch,2019).
Awareness of brand- Davison canners is a well known brand in UK among adults and
children as they produce jams and others products. They spend money on promotions and

advertising in local and regional news channels,papers and radio. They also enjoy major market
share in the sector but new companies entering in the markets who have venture capitalist
funding they are spending huge amount of money in promoting the products. They are also
offering many offers for their products. Davison canners can not spend huge money on only
advertising as it has limited funding then competitors ,it is enjoying the brand awareness between
the consumers. But if competitors will market aggressively then it will be hard for the company
to meet the competition. So it brand awareness is sustainable competitive advantage for the
organization(Putri, 2020).
Leadership- Davison canners a food production company is majorly owned by its family
members who have all the top positions in the company. The owners or managers who see the
operation of business are highly qualified and experienced. All of them have studied from well
known universities and are working in the company from long time. Competitors can not copy
the skills and talent they have as it is rare and very difficult to imitate. The owners are effectively
managing the company and creating value for consumers,employees and company so it is a
strong competitive advantage for the company(Xu, 2020).
PESTEL analysis- The pestle analysis of the Davison canners analysis and identifies the
brand and its business tactics. Some of the external factors of the company has been discussed
below: -
Political factors – Davison canner being one of the biggest food company which supplies jam,
cuds, sauces, syrups and more more product range. And some of the policies issued by the
government of UK can affect the brand. Recently the government of UK has taken a step for
public health and imposed a new legislation which contributes towards the biogenic food
environment and promotes the HFSS products. This legislation makes sure that all the
retailers weather medium or large are following the same legislation.
Economic factors - some of the economic factors like rivalry prices, foreign exchange rate, tax
policies can impact the company and the working of it, as they also export their goods to
many other countries. Th major economic factor that will effect the company is the Brexit.
The main issue for the company will be the foreign exchange rates as there will be so much
fluctuation in the rates. The increasing prices will result into higher expectations of

customers of the products. To overcome this the company have to make sure that they adapt
the 4.0 practices for the industry.
Social factors - the social environment defines the consumers mindsets and the behaviour
toward the industry of food. The modification in the lifestyles, trends, education, Is affecting
the Davison canners. Due to the rise in the education sector, People first preference is the
quality food instead of the fresh food. After the pandemic the lifestyle of the people has also
been transformed. Thy only prefer buying the jams which have no added chemicals in it and
assure the positive health impact. To figure out the preferences of the consumers, the
company need to build up a strong relation with the customers.
Technological factors– as the company Davison canners is increasing their product lines which
is new and risky for them. There are also some issued raised by the customers, and to sort
the issue of the customers company has developed tracking systems as well as the calls to
avoid the interruption and communicate with the clients easily. Also Davison canners is a
very big company and have a large amount of data, to manage that data in systematic
manner they can use big data as well.
Legal factors – the government of UK makes sure that that the company is using sustainable
practices and try to direct the company to adapt the practice which will give improved
outcomes. One of the plan that the government has introduced is less sugar plan which will
lessen the consumption of the sugar and reduce the risks regarding this. So the chosen
company has to follow this legal rule(Randall, 2018).
Environment factors – Davison canners have avoided the use of chemicals in their products.
Which can be harmful fr both the environments well the customers. And also the reduced
the use of plastic and the carbon footprint for the manufacturing which is resulting into
healthy environment.
BCG MATRIX- It is the model for planning which represents the goods and services
for helping management for deciding what business unit it must keep and what to sell and in
which invest more for maximum returns. It was developed by Boston Consulting Group.
STARS

The dried vegetable and fruit pulp is the star in matrix of BCG OF Davison canner by
transformation of brand by repositioning. Company operates in the market which has scope in
future. Davison canner earn major amount of revenue from this unit. They can acquire other
small companies in supply chain management as it will help to earn more profits. They must
focus on ready made packages of dried pulp which will bring more sales as it demand is high.
CASH COWS
The instant coffee pouches are the cash cow in the BCG matrix of Cafe pod. Now a days
consumers are demanding ready made pouches and it is generating great revenue for the firm and
company has almost 32% share in this category. Although many companies are launching their
products and it can affect the business of Cafe pod,but it should invest more in research and
development to innovate in the product category(Acuña-Carvajal and et, al., 2019).
QUESTIONS MARKS
The bottled liquid pulp is the question mark in the matrix of the company. Consumers
are demanding more dried pulp and due to this it is in loss for the past several months. Company
has put many efforts in research and development and is still facing failure. It is recommended
to the company to divest the capital and prevent the loss and use it in other goods development
which may give profits.
DOGS
The artificial flavours jams products business unit is the dog in the matrix of BCG of the
organization as it is in the loss for almost 5 years. The company is operating in the market which
is decreasing day by day due to the health concerns. The strategy recommended is that they must
remove the product from market and invest in some other one(Kiron and et, al., 2020).

Ansoff matrix for growth opportunities
Ansoffs growth matrix- It is a product expansion grid ,in it the use of 2 by 2 model
framework is used by the team of management and for analysing the plan and evaluate the
initiatives of growth. This tool helps in conceptualizing the risk level associated with various
growth strategies. It is very simple and intuitive way of visualizing the team of management
considering growth opportunities. It is used for evaluating the relative attractiveness of strategies
of growth(Mulders, 2019).
Here is the analysis of Davison canner-
 Market Penetration- It is the most less risky strategy of the matrix. In this strategy the
current sales of the company goods in the market place,which results in increased market
share of the organization. Davison canner must adopt this strategy and decrease the cost
of its goods. They can also promote and market the goods in the market place to increase

the sales of the goods. Direct selling will also be used by the organization to increase the
share in the market. They can also offer discounts on its current goods line and attract
consumers. The main advantage of this strategy is this that it is very simple and easy in
implementation to the existent market place. There is less research required for it and it
will help organization for evaluating the all alternatives so the decision is effective for
the betterment of the company. Disadvantage of this that organization ignore competitors
and implement the strategy in the market place. Prediction of this strategies impact in
real market as it is very different(Lourenço, 2022). It can be achieved by the help of
better sales and marketing towards the existing customers.
 Product Development- In this strategy it refers to the product line expansion by
launching new goods or innovating various variety of same goods which has high
demand in the market place. It will result in increased sales of the organization as
customers have various requirement. Organization is launching the desired goods. The
main advantage of this strategy is that organization can do replacement of old goods with
new goods as the demand of customers who are ultimate users of goods. The
disadvantage is that organization will have to do through research of market before the
launch of new products as it causes large cost and if good fails the investment is also
wasted. Davison Canner can use the strategy by the help of franchising for reaching out
to new markets(Tennent, 2020).
 Market Development- It is known as the expansion of organization in new market
places. Davison canner may target new market place as it will help in increasing the
consumer base and goods sale. It can also export the goods of dried vegetable goods
where the demand of pulp and confectioneries is high which will result in increased
business and more profits. Main advantage of this strategy is that the size of the market
place increases geographically and demographically. This will give them global
recognition and help in building its brand image. The disadvantage is that the regulations
in the new market places of different nations have other rules which the organization will
have to follow and the competitors of other nations are also not considered as they will
have to operate in new environment. Davison Canner needs to invest more in
development of different variety of fruit pulp so it is able to offer customers the better
range of goods(Barnjak, 2021).

 Diversification- In this strategy the organization launches new goods in new market
places. It is one of the most riskiest strategy of the organization as they will operate in
completely new markets with new goods. If the product is success then company may
greatly benefit from this but if it fails then organization will have to bear the loss. It will
also increase the base of customers and revenue of the organizations goods. The main
advantage of it is that its will get large consumer base with new goods as the customers
tastes is different and launch of new goods will attract them to the organizations which
will result in more revenue. The main disadvantage of it is that large investment is
involved and R&D have to be done before any new goods launch as if product fail then
all efforts will be wasted(Podobnik, 2020). It can be adopted by the company by
launchings new goods with the help of expansion strategies like franchising and
exporting.
Market development is the strategy selected for Davison canner as it will introduce new
market place to the organization resulting in increasing the sales and profits of the company. It
will also help them to establish the brand in the market and grow.

Potential funding sources and their pros and cons
Davison canner may raise the funds from different sources which are available to them as
below-
Personal finance- The money of the the owner or business partner is called the personal
finance. Davison canner may raise money by using owners money or if needed they can take
money from friends and family(Macchiavelli and Zhou,2022). The owners can use it as it is the
most simple and feasible way of finance and there is less documentation and time is required.
Advantages
There is no need of paying interest and repayment as it the money of the business owners
or of the friends and family. Davison canner owners will have full control in business as their
own money is involved and there is no need for asking anybody for decision. Davison Canner
can arrange funds by using owners funds as it will not affect the equity and the founders will
have full ownership with them(Song and et, al., 2019).
Disadvantages
There is high risk associated with it as the money used here is of owners and if business
fails it is the liability of the owners and their partners. Due to the money invested by owners the
growth is very less and marketing and development of goods depends on money invested. If
Davison Canner owners fund is not utilized in a proper way and company is unable to make
profits then the money invested will also be wasted causing loss to the owners(Ko and McKelvie,
2018).
Bank loans- Davison canner may use this source of funding for the business. Banks
provide loans to the organization after evaluating the cash inflows and the accounts of the
organization but interest is charged on the amount of loan and company has to repay it on
time(Tipu, 2018).
Advantages
The owners of the company may have the full control of business operations as no share
is been given to banks(Anderson and Rezaie, 2019). The terms of repayment is already decided
The funding source to start with is yourself, Loans from friends and owners of business know
that they have to pay interest on time. If Davison Canner pays interest on time its credibility will
also increase and in future they will get more loan facility. Government of UK also helps

businesses by giving them many grants in covid times in the form of bounce bank loans ,local
authority discretionary grants funds and many more.
Retained Earnings- These are the main earnings because they kept by the business
organizations rather than paying to the share holders in the from of dividends. The retained
earnings increase when the firm earns more which allows them in tapping to high capital pool. If
the firms pay dividends to the share holders the earnings drop. Davison Canner can use funds for
investing and growing of business.
Advantages-
The owners don't owe anything, and it is a inexpensive form of financing. The owners of
Davison Canner need not to dilute the ownership of the company and is flexible to use the
earnings as desires of management.
Disadvantages-
The value is reduced for the shareholders of the company as the earnings actually belong to the
shareholders.
Debt Capital- Businesses can borrow funds and use them in funding the projects and fuel
the growth. It is mainly used for short term needs of the business. Davison Canner can use this
source of funding if they need frequent funds for growth of business.
Advantages
The interest paid on this type of finance is tax deductible and cost of interest is also less. It also
boosts the credit score.
Disadvantages
Organisation is obligated to repay the money lenders and if the firm fails in paying the money it
leads to the bankruptcy.

Disadvantages
If the company fails in paying the interest on time then late charges are charged which
will increase the repayment amount. The company will have to pay the charges plus the loan
amount. Security is asked by the banks while giving loans to the business as they have less
turnover and experiences and Davison canner will require large amount of money so banks will
ask for security. If Davison Canner fails in timely return of loan then it will also affect their loan
taking facility in future.
Plan for growth of business of Davison canner
Business plan- It is a document which defines in detail the organizations objectives and
how the company will achieve its goals. Business plan outlays the written roadmap for the
company from marketing, financial and operational standpoints(Tipu, 2018).
EXCUTIVE SUMMARY- This plan is made in context of Davison Canner which is a UK based
food manufacturing company. It makes many food item like food pulp, jams etc. Now for
growing the business it has decided to launch Mixed Fruit Compotes to attract the consumers.
The plan will state the strategies opted and the future financial projections. Risk and strategic
options with resources will be also included in the plan.
OVER VIEW – Davison canner was founded almost 40 years back by the Davison family. They
grew and harvested the crops of Bramley apples(Ostrom and et, al., 2022). Now after so many
years they are the Uks leading manufactures of speciality fruit,fruit compotes,jams and fillings of
bakery. They are meeting the requirements of customers and diversifying the food trends. They
are present online and in retail markets also. Davison Canner is going to launch the Mixed Fruit
Compotes of different flavours like Mixed Berry,Rhubarb, Cherry, Peach & Raspberry and many
more.

INDUSTRY and MARKET ANALYSIS- The force of competition, supply and substitution is
low whereas the force of buyer is moderate and the force of new entry is high.
MARKETING STRATEGIES – Davison canner may promote the goods by giving
advertisements in channels,billboards etc. for increasing the customer base. They can also
promote by radio,social media,newspapers and by sponsoring food shows for marketing the
goods.
OPERATIONS PLAN- Development of market will be the best strategy for organization as it is
operating in only one place at London but entering in new markets will help them in getting
more customers which is good for business. New customers will be attracted towards the
organization and result in more revenue.
MANAGEMENT TEAM and COMPANY STRUCTURE- Graham Davison is the director of
operations, Glenn Waddell is the operations manager and Kathryn Graaham is head of technical
department. Company follows the hierarchical structure.
RESOURCES- Company will need latest technology equipments and new skilled employees for
performing the business operations.
FINANCING- Company can arrange the required finance by taking bank loans as its credit
score and goodwill is good.

FINANCAL PLANNING – The owners of Davison canner may dilute the shares equity as the
100% is with them only as it will provide help in raising funds and they do not have to repay
also. They will also get professionals advices which will help the organization in long term.
Investing in company will increase the organization value and can raise more funds by venture
capitalists.

Financial Plan
Projected Profit & Loss

RISK ad strategic options- The financial risk of arranging the required funds and its proper
utilization and human resources risk whether the employee's hired are sufficient for performing
the job.
Key milestones- Company is expecting to get the sales approximately around 1 million pounds.
Appendix-

Exit and succession plans for small businesses - The exit strategy refers to the transferral of the
company's ownership by the owner of the organisation. When the owner wants to sell out the
company to any another firm. If the Davison canners wanted to exit the firm they will be having
various options for them(Singh and et, al., 2021).
Selling the business - It refers to the selling of the business to someone you know or
someone who is interested in buying the business. Davison canners can sell out the firm to any
another organisation or to the one who is linked or familiar with the business and take back the
investment and the buyer will get the fully established firm without any initial investments.
After selling out the company, the seller can still help the buyer in operating the company
and having a good understanding of the markets. The chances of disturbance in the business are
low only when the owner of the company sells the company to the buyer who have already , if
the owner sells the company at a discount price, then the owner will not be able to recover the
investment which was done in the firm by the owner. There will be some issues and the problems
employees can face with the company's new boss which can also effects the companies
operations.
Closing the business – When the business is not going well then the founders may
choose to close the business. owners can take the step of shutting down the business, if the
business is not operating well or the market is not in the favour or if there are no more new
orders placed by the customers and they might have to pay to the suppliers and the banks. And
lastly, they decide to sell the company(Jeyavishnu and et, al., 2021).
It is relatively easy to pay out the debts by selling out the company.The sale of the assets
depends upon the procedure of closing the company.The revenue raised by the organisation will
be paid to the creditors firstly, then it will be paid to the for the other things. The tangibles assets
like the machinery, stock etc. will be sold, not the intangible ones.
The succession strategy means that the passing of the position of leader to other
employee, family member, or anybody who is capable of managing the company. If Davison
canners need new generations with new thoughts and ideas, then they can opt for this
strategy(Prato and et, al., 2021).

Direct succession – When the company gives the ownership of the business to the family
member or someone very close to their family. Davison caners can go for this form of strategy ,
as the owners can pass on the leadership to any other person who is capable to take on the firm to
another level. The individual chosen to be the leader can fulfil the requirements of the company.
The owners can give the company to their child or some close ones for keeping the control with
them for long period of time. It will also keep them more influential in the company.
It will assist the owner to continue the business by their own, as the chosen leader will be
known of the past owner. Aid the owner to keep their legacy to live on(Hellebois, Tsevdou and
Soukoulis, 2020).The individual can find the difficulties while running the business as there will
be so many complexities that will arise in the business. The issue that will come across while
running the business can result into the failure.
IPO-IPO means when a company sell out the company's equity the general public.
Davison canners can chose this if their business is growing speedily and they don't want to take
loans for raising their capital. The procedure is very big and expensive as the company is going
public and they have to follow all the rules and regulation given. It is very complex process as
the company will have to follow many rules and policies regarding the process which will cost
very much to the company.
Going public will increase the trust as well as the image of the company in the market
and among the customers. Due to the of the strong brand identity, going public can be
beneficial.This process is more expensive, as the company can not afford with its limited capital.
As the new shareholders will be the part of the company, the owners will have to loose some of
its authorities and powers(Tiwari and et, al.,2021).

RECOMMENDATIONS
Exit strategy – They are the plans which are executed by the owners of business for
liquidating their position in the company upon meting of criteria. Some exit option are-
 Mergers and acquisitions deals- It is a exit plan for the firm with their business for sale
and very attractive choice for many firms. The company can sell the business to another
enterprise which wants to grow their business.
Pros
It is one the strongest strategy for the owners of the business as they can control the price
negotiations and set own terms and conditions.
Cons
It is very time consuming and costly and not suitable for the small firms.
 Selling the stake- Companies can choose to sell the business to someone they know and
business runs as earlier and is the easy way of exiting. Firm can sell I the business to
someone they already know.
Pros
Firm may function with minimal disturbance and revenue streams are steady.
Cons
Finding the buyer for the business is very hard and difficult. The selling of the business is less
objective and lucrative.
Succession strategy – It is the process and strategy for replacing the roles of leadershi
and used for identifying and developing the new leaders. Here are some strategies-

 Direct succession- When the owners of the company choose to handover the business to
their family person or someone very close of their family it is called direct succession of
business. It helps them to retain control.
Pros
By handing over the business to some one close will help the owners in continuing the legacy
and their name.
Cons
The chosen leader may not be capable of handling the business in a efficient way which will
result in loss to the firm.
 IPO- Businesses may opt this option if they want to develop the company. IPO means
when the company offers its shares in the market to general public. It helps them to list in
stock exchanges and get many benefits like recognition and many grants.
Pros
It helps the company in raising the capitals and gain high value of shares resulting in reduction
of corporate debt.
Cons
The process of IPO is very lengthy and time consuming. It also distracts the business agenda
resulting in missed opportunities.
Davison Canner can choose to the option of continuing the legacy in the family as it is as
family owned business. The owners can keep the business in the family for long term and make
plans for transitioning the firm to the children or some relative at some point. If the family can
handle the relationships volatility then they may choose this option. The business owners may
think to give the leadership to some other family members as it will help them in retaining the
control while provide guidance to new leader who may face problems while running a business.It
is the best way for keeping business in family for multiple generations and for preserving the
name of the business.

CONCLUSION
The above project concludes that planning growth of business provide help to the
organization for achieving exponential growth in future. By doing Pestle analysis factor affecting
company were analysed and by BCG matrix helps in identification of goods and services which
organization must keep or not. Porters generic analysis was also done in order to evaluate the
competitive benefits over competitors. Ansoffs matrix of growth will help organization in
planning the different strategies for growths. Potential funding sources were also mentioned
which a organization can use for the growth. Strategies of exit and succession were discussed
for knowing how Davison can implement them.

REFERENCES
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Strategies and its influence on the Competitive Advantage. International Journal of
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Anderson, A. and Rezaie, B., 2019. Geothermal technology: Trends and potential role in a
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