Planning for Growth: Key Considerations, Ansoff's Matrix, and Funding Sources

Planning
For
Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1 : Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.........................................................................1
PESTLE Analysis...................................................................................................................3
P2 : Evaluate the opportunities for growth applying Ansoff’s growth vector matrix.................5
P3 : Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................5
P4 : Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business............................................................................................7
P5 : Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option............................................................................................................9
CONCLUSION..............................................................................................................................11
References:.....................................................................................................................................12

INTRODUCTION
Planning is an important aspect of the business in order to grow and expand. Planning
refers to strategic business plans by which an organisation can generate fore revenue and and
required actions needed for it. Organisation uses planning to find out the opportunity which will
help the organisation in its growth. It is basically creation of different goals which are helpful in
forming accountability among the team (Papageorgiou and et. al., 2019). One of the main part of
the business planning is to make a strategic plan to achieve objectives which are helpful in
growth of the organisation. It helps an organisation to create an advantage or stay ahead from
their competitors. A growth plan includes different aspects such as aims, objectives, information
related to finance, sales etc. an organisation can evaluate their position in the relevant industry
due to the strategic planning. This report is made on the context of Davison's Canners which is
an British small company dealing in jams, speciality fruit, fruit compotes, bakery fillings and
many more delicious fruit based products (Tipu, 2018). It was all started with Davison family
when they started to grew and harvested their first crop of Irish Bramley apples, over 40 years
ago. In these years Davison canners has grown tremendously and became one of the leading
producers of speciality fruit, jams and bakery fillings.
MAIN BODY
P1 : Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.
Porters Generic Strategy
Porter's generic strategy is a competitive strategy based on different product related
strategies. This strategy is suitable to approach a product market. These strategies are used to
produce a competitive advantage over the others for a business in the market. This concept was
developed by Michael Porter in 1985 through his book. Different types of strategy which can be
used by Davison's Canners are -
Cost Leadership strategy
This strategy refers to decrease the operating cost of the products an services offered by
an organization to create an edge over the competitors while enjoying healthy profit margins.
1