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Company Analysis Assignment- Debenhams

   

Added on  2020-06-06

6 Pages1120 Words423 Views
Environmental Science
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Debenhams
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Table of Contents1. Pestle analysis of Debenhams:.....................................................................................................1REFERENCES................................................................................................................................3
Company Analysis Assignment- Debenhams_2

1. Pestle analysis of Debenhams:Pestle analysis helps the company to evaluate external factors that affects businessoperations. Different factors that affect company's performance are defined as follows:Political:Debenhams is multinational retail company which is providing its services in differentcountries. Government policies affect the company's performance as different rules andregulations of various countries directly affect its business growth. Government helps theDebenhams to launch its news product in the market but different countries have different ruleswhich affects the performance of the organisation (Atighechian and et.al., 2016). High tax ratesand custom duty charges forces the organisation to increase the price of the product. In order toincrease their profits the organisation has to increase their prices which directly affects their saleand revenue.Rapid change in government attitude and political stability has affected the company'sbusiness operations. They have to face various problems in deciding the price of their productsand their promotion.Economic:Economic slowdown in UK has directly affected the business operations of Debenhamsas its business is dependent more on UK economy. They have to analyse the economic conditionof the countries be fore establishing their new stores so that they cannot have to face failure.Monetary policy and fiscal policy of different countries plays n important role in economicanalysis (Singh, , 2016). The firm has to consider different policies so that they can increase theirproducts image.Economic growth of Debenhams affected by interest rates, monetary policies andinflation rates. Further, the organisation has faced many problems due to economic slowdown ofUK. The unemployable rate also affected the overall revenue of the company.Social:Social and cultural factors plays an important role in affecting the growth of Debenhams.The firm has to launch their new products by taking care of their customers needs, choices, andculture. They have to consider the preferences and priorities of the people of different culture.The company has manufacture unique products according to the tradition and choice of the1
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