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Global Business Environment Assignment | Debenhams

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Added on  2021-01-02

Global Business Environment Assignment | Debenhams

   Added on 2021-01-02

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Global Business Environment Assignment | Debenhams_1
Table of ContentsAssessment criteria:.........................................................................................................................3PESTLE analysis ........................................................................................................................3Underlying the drives of changes relating to the academic theories and models.......................3REFERENCE...................................................................................................................................5
Global Business Environment Assignment | Debenhams_2
Assessment criteria:PESTLE analysis PESTLE analysis is a tool and framework which has been used for monitoring and analysing themacro-environmental factors which may be profound the performance of the organisation. it isuseful in entering in the foreign market such as British airline, Zara, and men's growingcompanies. It may easily affect the organisation in so many ways such it influences theinteraction with customers. It also deals with the competition in the market. Some changes whichimpact the Debenhams fashion stores.Underlying the drives of changes relating to the academic theories and modelsPESTLE analysis'sPolitical factor:- Underlying the significant role which impact the profitability with a certainmarket or country. The level of stability in the political environment in recent years gives astability to the organisation. The high level of taxation in the country decrease the profitability ofthe Debenhams. The negative impact of the political factor is it affect eh business in severalaspects such as government policies and rules affect the business environment and on the otherhand the positive factor is it has so many power to change the results(Kelly, Pástor and Veronesi,2016). Economic factor:- economic factors are those whodetermine the expected and current values ofthe business and also the investment portfolio.It is divers change which relate to the businessenvironment the economic factor include the inflation rate, interest rate, foreign exchange rateand aggregate demand which invest on the economy(Fozer and et.al., 2017.).Social factor:- Social factor term related to the taste and preference of the customers accordingto the new trend in the market. The demand of the customers relate to their behaviour and cultureof the customers which Debenhams has to fulfil and give them satisfaction. negative impact ofthe social factor is it bring changes in the way of working according to changing in the lifestyleand preference of the customers and on the other hand the positive impact is it focuses on the
Global Business Environment Assignment | Debenhams_3

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