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An Exploratory Study

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Added on  2019/12/17

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Literature Review
AI Summary
A study examined the impact of experience quality on perceived value, satisfaction, image, and behavioral intention among water park patrons, focusing on new versus repeat visitors. Results showed that experience quality had a positive effect on all four variables, with significant differences between new and repeat visitors. Repeat visitors were found to have higher levels of satisfaction, image, and behavioral intention than new visitors, suggesting that repeat business can be attributed to the quality of experience. The study highlights the importance of ensuring high-quality experiences for both new and repeat visitors to drive patron loyalty and retention.

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VISITORS
ATTRACTIONS

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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
(a) Give detailed definition of visitor attraction's.......................................................................4
(b) Scope and variety of visitor attraction classification.............................................................5
(c) Discuss How some visitor's attraction overlap into more classification................................6
(d) Importance of visitor attraction and how it is beneficial to the local area ............................7
TASK 2............................................................................................................................................8
(a) Evaluation of needs and motivation of different types of visitors.........................................8
(b) Evaluation of positive and negative effect on visitors' attraction .........................................9
(c) Analysis various types of motivation theories and contribution of this for successful
business operations....................................................................................................................10
TASK 3..........................................................................................................................................11
(a) Report on management issue that would be considered in development............................11
TASK 4..........................................................................................................................................12
(a) analysis management strategies and techniques through business can maximize visitor
attraction ...................................................................................................................................12
(b) Evaluation of strategies and techniques through organization can minimize impact on
sustainability of the visitor attractions......................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
With the help of tourism business every country grow very quickly. It assists to earn
more profits from the operations of tourism enterprises. It is very important to country to attract
customers from the different parts of world. As results, nation get new customers through they
can enhance their profits and GDP growth of the country. Further, tourism attraction is a place
where tourist visit different types of culture, natural and adventure. It will be designs to attract
various tourists. It requires some form of investment by government through business can attract
potential customers (Berg and Edelheim, 2012). Present report is based on Transport for London
(TFL) which give services to plan for journey in different part of world. It is local government
body, which is responsible for the transport system of London. Government play major role in
the organization because they implement strategy and manage transport services across London
area. They are considered responsibilities for London underground, Rail and surface transport.
Further, they considered their operations underground and DLR.
Present report analysis, range, scope and variety of visitor attraction and classification of
attraction in London area. Furthermore, report analysis and explain the importance of visitor
attraction into various classifications which give benefits to local area of business. Moreover, it
includes different types of visitors and their needs towards the visitor attractions. In addition to
this, report evaluate positive and negative effect that tourism has on visitor attractions. Along
with this, report analysis various types of motivations theories and their contribution in
successful business operations. At last, report evaluate strategies and techniques through
business can create sustainability.
TASK 1
(a) Give detailed definition of visitor attraction's
Visitor attraction defines as place, where different tourists visit culture, adventure, built
beauty and offering leisure (Brida, Meleddu and Pulina, 2016.). TFL is London company which
provides establishment of tourists destination through attract them. It refers as permanent place
which is the destination for public to access services from the various parts of different nation.
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As results, company maintain their attraction places through they can attract various customers
of different nation. It will help to country, as they can earn more from the customers of different
areas. Further, attractiveness can be depend on various aspects of the country. In respect to this,
there are various factors includes such as economy, social life and environment of the nation, etc.
(Del Chiappa, Ladu and Pulina, 2013). In addition to this, in UK there are other factors included
which create greater impact on the organization. In this, demographic, motivation and psycho
graphic factors consist which determine major impact on the visitors' attraction. In the UK there
are different types of ways through they can attract visitors of different parts of world.
In the country, there is man-made and natural places exist which consists ways to attract
the customers (Di Pietro, Guglielmetti Mugion and Renzi, 2015). In this context, TFL attract
customers such as younger generation people, school children and families. In addition to this,
country make surety towards the provision regarding tourists, which follows by the enterprise. In
this context, country protect the customers which comes from different places. Travel and
tourism business work as a life blood in the country which give the highest profits to the nation.
Thus, organization planning for giving better products and services to customers of different part
of nation. As results, it gives positive impact on the visitors (GAŠINEC, GAŠINCOVÁ and
WEISS, 2013). In respect to this, countries must focus on their products such as quality of
products, sustainability of development and involvement of every people which help to achieve
maximum profits to the economy. Further, it helps to enhance accommodation according to
customers choices and preferences which increase profits of the firm. Along with this, cited firm
have to planning more effective so that they can make people aware towards the operations of
enterprise (Hall and Page, 2012).
(b) Scope and variety of visitor attraction classification
Tourism business help to give benefits of various tourists in different parts of world
through they can achieve goals of the enterprise. In this context, business can attract visitors such
as family, businesses, and college students. As results, they can offer their services in different
types of attraction classification which are as follows:
Cultural attraction: According to this attraction, visitors visit place for their experience
and wants to gain knowledge of old culture system (Jin, Lee and Lee, 2015). Thus, in
London there are different types of cultural places available which determine old culture
of the country. As results, they TFL depict traditional system of country through the

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places. In respect to this, there are various places which can be demonstrate culture of the
country. For example, art galleries, historical places and museum. In the UK Victoria and
Albert museum is the biggest museum of nation which allocate various designs of old
nation and contribute over 5 million object at one place (Liu, 2014).
Natural attraction: A natural attraction has been created by nature which cannot be
determine by any person of the place. In this context, in UK many of the areas state
protect the environment and facilitate to the public. Main purpose of this attraction, is to
make enjoyable environment for visitors (Lyck, 2012). In respect to this, caves, waterfalls
and seashores scenic can be view to create interest by mankind. For example, Lake
district is the popular natural attraction available in UK which attract many visitors of the
different mart of nation.
Event attractions: Events attraction is also classification of attracts tourists of different
part of the world. In respect to this, events brings lots of tourists to the area of UK place.
It can be attract tourists through Olympics and Paralympics (Manning, 2013). Events play
major role to tourists attraction because it affects to different economy of the world. In
London ther is very beautiful place which consist London eye for event organise.
Heritage attractions: Heritage attraction refers as an old place for many years and which
encompasses historical development. In the UK there is various heritage attractions
available such as canals, railways and battlefields (Park, 2016). These attractions place
for people for gain appreciation of the past. The stone henge is the popular heritage
attraction which is located in Wiltshire.
Purpose built attraction: It is the attraction which is made for any purpose to attract
tourists in to different parts of area. These attractions make for entertainment of people,
enjoying and spend time for different reasons (Perera, Vlosky and Wahala, 2012). In the
UK there are many purposes attraction which make it very effective such as Blackpool
Pleasure Beach, Tower of London and Alton towers (The world of travel and tourism,
2016).
Religious attractions: These attractions refers as place which accomplish some spiritual
and beliefs for certain places. It attracts the people who are believes on religious and faith
for god. It includes temples, mosques, gurudwara and church.
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Education attraction: These place offer some educational value to the people. Generally
educational attraction is preferred by students (Stoitsis, Manouselis and Sanchez-Alonso,
2012). As results, mainly it attracts who want to gain knowledge for certain places.
Eco-tourist attraction: In this attraction, UK prefer environment provide friendly
environment to the people. For instance, Hyde park is great eco-tourist which is exists in
London.
(c) Discuss How some visitor's attraction overlap into more classification
In the UK there are various places which refers as royal palace which include long
history of the nation (Swarbrooke and Page, 2012). In respect to this, Tower of London is the
place which is oriented as strongest and impressive defence of London. It is nearby the river
Thames which is exists in London. The tower is made up by three wards which is name has
innermost and also knows as white tower. It consists, inner ward which is build during the time
of Richard the Lion heart and final ward which is outermost build under Edward (Szakolczai,
2013). It is come across educational attraction which provides high knowledge and value to the
people. It also gives wider knowledge regarding historical value to the place. In respect to this, it
also gives knowledge regarding historical cultural monuments.
Further, WWT London is a wildlife centre which having a number of species living in it.
It mainly includes natural attraction of London which is build by the nature. In this context, there
are different plants, animals and other species which form the foremost place to visit (Uden,
2012). As results, it overlaps towards the eco-tourist attraction which give fresh environment and
various parts of trees. These both attractions will have the greatest attraction value on which
many visitors spend more time in it. In addition to this, tourists come from different places from
far countries.
(d) Importance of visitor attraction and how it is beneficial to the local area
In order to development of country visitor attraction play very important role in it (Zhou,
Wu and Xu, 2013). There is great importance of visitor attraction in the London area because it
contributes part to enhance growth of the country. Every nation want to attract more customers
so that they can enhance their GDP growth very high through various operations. In this context,
below are the importance of visitor attraction towards the TFL: Attracting new business destination: Visitors attraction is very important to attract new
business destination. This is because, every enterprise link with another organization
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(Brida, Meleddu and Pulina, 2016). Profits of the different company affects to operations
of other firm. For example, when TFL plan for journey, they attract customers and when
customers access services from the business it will affect to other enterprises. In this
term, customers come to the country they purchase other products such as food and
beverages, etc. In addition to this, it also creates affect to hotel industry because visitors
need to stay in the country. As results, other business have effect from visitors attractions
(Del Chiappa, Ladu and Pulina, 2013). Contribution to the overall development: Visitor attraction also give contribution in
development of the country. In this context, there are various aspects through business
can achieve success from their operations. In respect to this, visitors spend their money in
different part of the nation for their satisfaction and requirements. Thus, it gives benefits
to the growth of the country (Di Pietro, Guglielmetti Mugion and Renzi, 2015).
Increase employment: Tourism business serve maximum employment in the business.
This is because, in involve various business destinations such as hotel industry, food
sector and fashion marketplace. Visitors come from the different region naturally they eat
food, stay in hotel and buying products for friends and relatives (GAŠINEC,
GAŠINCOVÁ and WEISS, 2013).
In addition to this, visitor attraction also beneficial for local areas which are as follows: Earn more profits: With the help of visitors attraction, every business can achieve more
profits for their business. In respect to this, country earn maximum profits which help to
increase jobs from the different places. As results, it increases more profits which is
helpful to achieve desired outcomes (Jin, Lee and Lee, 2015). Preservation for local people: Visitors attraction offer job for local people of the country,
so that it serve preservation from hazards and unhealthy things from businesses. In
respect to this, tourism provides local area people to show visitors different part of world.
Enhance living standards: Visitors who are come from different places, they are
generally getting culture of different places so that it helps to them to enhance their living
standards. As results, visitors can depict culture of different places (Lyck,, 2012).

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TASK 2
(a) Evaluation of needs and motivation of different types of visitors
Needs and motivation id major parameter of the human which play important role in
tourism business. Motivation comes when every individual has ability to develop things which
create satisfaction high to the visitors' attraction. It leads to need of every individual so that
country can achieve positive outcomes from the various operations. In this context, there are
different types of visitors comes across different part of nation (Perera, Vlosky and Wahala,
2012). In respect to this, includes visitors on the basis of demographic, geographic and psycho
graphic. Different people have distinct needs towards the travelling. Every one wants to get more
than their expectations. Thus, country needs to be develop factors through they can attract more
customers. In addition to this, tourism needs can be analysed through their expectation and serve
services accordingly (Stoitsis, Manouselis and Sanchez-Alonso, 2012). Further, travel and
tourism motivation encompasses through push and pull approach so that there are several factors
includes which create high impact on the visitors. It will helpful to pull them for taking decisions
to visit the place. In London there are various beautiful places which through business can attract
customers to visit. In addition to this, push factor also help to make plan for holiday to go at
different places. Thus, it can be motivate to visitors to see different places of the various
directions. Generally visitors prefer guidance through friends and relatives to visit any places
who have already knowledge regarding that place (Newsome, Moore and Dowling, 2012). In
respect to this, desire is the main motivating factor which gives positive results in the country. As
results, visitors gets views from the people who have visited that place. As results, in a growing
parameter it concentrates on certain specializations such as natural environment and cultural
attraction, etc.
(b) Evaluation of positive and negative effect on visitors' attraction
Visitors attraction have some positive and negative impact through operations of tourism
business. Tourism business can be develop through attract visitors positively. In this context,
impact can be describes according to different destinations of UK (Stoitsis Manouselis and
Sanchez-Alonso, 2012). In respect to this, below are the impact of tourism considered:
Economic effects: Tourism sector consist job for the local area on the country such as
hospitality sector and retail industry. It also offers opportunities for small enterprises
through nation can generate more revenues in the country. As results, this extra benefits
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can be used for poor children schools, hospitality for BPL people and their housing.
Similarly, it has adverse effects which encounter by the country (Zhou, Wu and Xu,
2013). In respect to this, successful tourism is based on well and good infrastructure
facilities such as visitors centres and hotels, etc. For instance, Big-Ben and London's
iconic, this place has greatly effects on the travellers.
Social effects: In London, Tower of London is the biggest destination where visitors
faces some problems. In this context, they face problem regarding social impact which
can be create either positive and negative effect on customers (Stoitsis, Manouselis and
Sanchez-Alonso, 2012). In respect to this, improvement in infrastructure give results
from tourism which is beneficial for the local community. It assists to encourage
traditional customs of visitors so that it generate positive impact. On the other hand,
impact of tourism includes crowding, alcohol problems and congestion which can be
reason for increase crime. Tourism can also offend the rights of human at local places.
Thus, it can be created adverse impact on the travellers (Swarbrooke and Page, 2012).
Environment effects: Environment can be affect to the tourism business in term of
various ways. It can be generate either, positive or negative impact on the enterprise. As a
positive results, it helps to promote conservation of natural resources and protect wildlife.
In respect to this, it can be protect to environment in term of rain forest, which is
beneficial for country. Further, it also maintains and generate fund for animal protection
through charging fee to visitors (Hall and Page, 2012). As results, it creates positive
impact on the travellers. On the other side, it can be generate threats of cultural and
natural resources such as beaches and waterfalls, etc. In addition to this, it can also be
reason for pollution through increase sewage production and traffic emission. Therefore,
it creates negative impact on the visitors (Manning, 2013).
(c) Analysis various types of motivation theories and contribution of this for successful business
operations
Tourism operations can be refer as global integrity place which encounter to the
biological and cultural forces. In respect to this, it provides value and direction to visitors to
choice through various aspects. In order to make successful operations, there are various types of
motivational theories which help to attract visitors (Di Pietro, Guglielmetti Mugion and Renzi,
2015). In this context, responsible tourism and smart consumer theories can be explains.
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Responsible tourism theory: Tourism is the largest industry in all over the world, which
give the highest contribution in GDP. It is concerned with major effects of tourism on
travellers, economy and communities. It also provides benefits to host communities,
improve working conditions and involvement of the local community. It helps to operate
shaping and determination of sustainability of destination (Jin, Lee and Lee, 2015). Main
role of this theory is make success business through reproduce various system in the
country. In addition to this, it is also plays major role to remove issues within the place of
travel business. Responsible theory is also makes committee which help to documenting
and paying amount to customers of travellers.
Smart consumer theory: Smart consumer theory is help to protect the customers through
various actions of travel business . In respect to this, it increases the loyalty of customers
towards the operations of enterprise. In respect to this, when firm can maintain customers
satisfaction they can enhance profits of the company. As results, it will helpful to make
successful operations of the firm. In addition to this, it also attempts queries of every
customers so that they can attract customers easily. Further, business can motivate their
customers towards the actions of firm. Thus, they can maintain loyalty of every
employees towards the organization (Sandoval, 2016).
TASK 3
(a) Report on management issue that would be considered in development
There are many issues which affect the development and running of a visitor attraction.
These factors impact on the overall working of the tourism business. Issues related to visitor
attractions are as below:
Implementation of policy: Tourism contributes in the economic development of the country.
Government support can contribute in the success of the industry (Mason, 2015). UK
government has formulated many policies which are little tough and prohibited visitors to come
in London. Such as destination has tough visa polices, that demotivate traveller to come in such
kind of place. Apart from this tax rates are high because of this many people do not like to come
in such kind of location. To attract more visitors now UK government has made amendments in
its tourism policy, it has given growth to the industry.
Environmental factor: It is another issue of development and running visitor attraction. Good
climate attract more people towards the destination (Newsome, Moore and Dowling, 2012).

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Persons want to go in such places which are clam and attractive so that they can get relax there.
London has good weather, beautiful scenery etc. thus, people take interest in to visit such place.
Problem in environmental factor affect the running of tourism business.
Security: It is the another issue which that would be considered
in the development and running of a visitor attraction. Political instability increase terrorism in
the country (Page, 2014). Thus, people do not take interest to go in such places which are
insecure and risky for them. This issue impact on overall development of tourism business.
Historical and cultural issues: It is another issue which is related with the development and
running of visitors attraction. As if any location has bad history and poor culture, then people do
not take make plan to visit places. Some places have great history such as Tower Bridge,
Westminster Abbey, Jewel Tower etc. are some historical locations of London. These are very
famous and attract people towards the London. So optimistic culture and history support in the
development of tourism business to great extent (Leask, 2010).
Public private partnership: Effective partnership supports in attracting more people towards
the destination. Good public and private partnership helps to develop infrastructure of he place.
Apart from this, it allocates budget and raise finance so that people take interest. Private
organization raise funds and public firms work to develop infrastructure. By this hotel,
transportation get improved. This private public partnership model can support in developing
tourism in the country.
TFL, Thomson are big tour operators which can help in development of tourism (Law, Qi
and Buhalis, 2010). These organizations continuously work for providing effective services,
attractive tour packages to people. By this way more traveller take interest in travelling and plan
to go on holiday. These enterprises offer discounts, accommodation, security services to visitors,
which make hem positive and they plan to go on such places.
London have become the favour t destination of traveller. More people are coming to
visit such place. It has attractive parks, lacks, museums, towers which attract more people
towards the destination. As much as people are coming to the place, it is increasing the revenues
of the tourism industry (Kusluvan and et.al, 2010.). Income generation has been enhanced over
few past years. It is statistical fact that in the year of 2007 to 2013 London has generated income
from £6.7 to £11.6 million. Visitors are spending much amount in such country which is giving
chance of increasing employment in the country. Tower of London is the most popular
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destination of London, it has grown 5% because of increased inflow of travellers. Government is
also spending in the development of infrastructure, authorities allocate funds to develop hotels,
parks and attractive points in the country. So that business of tourism can grow because
ultimately it will enhance the economic of the country. Royal family generates income every
year approx £500 million from British tourism. Tower of London, Windsor Castle and
Buckingham Palace are some famous attractive points in London. Statistics show that in the year
of 2010, 29.627 million visitors came into London and they have spent average of £563 per
person (Gössling and et.al, 2011). In the same year 70% inbound visitors travelled UK by air.
TASK 4
(a) analysis management strategies and techniques through business can maximise visitor
attraction
With the help of management strategies and techniques, organization can attract visitors
easily. In this context, they can make their trip memorable through positive experience. In
respect to this, different techniques and management strategies can be used by travel business for
attract customers (Sandoval, 2016). Thus, below are the management strategies and techniques
can be explains: Festival tourism: This type of strategy create environment for city, through they can
make tradition for development of country. In respect to this, they can offer music
festivals, food festivals and many more things. Thus, it is essential to demonstrate about
expenditure by town and tourists. It will ensure to good financial movement for the
community towards the operations (Perera, Vlosky and Wahala, 2012). This strategy
helpful to maximise attraction of visitors and giving them good experience of the visit. It
will demonstrate positive experience of tour within the country. Creating personal connection: It is another strategy through London created program
which help to connect various visitors towards the city. In respect to this, program also
help to receive discount through various activities of the country. It will demonstrate
formation of bond so that tourists planning to visit the place to choose right destination in
London. As results, it helpful to creating more visitors that will provide positive and
unforgettable experiences (Swarbrooke and Page, 2012). Therefore, city can create
personal connection with their customers who are belongs from different part of nation.
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Technological advancement: Another strategy through business can maximise customers
attraction of visitors is, use advance technology. In respect to this, TFL can understand
the customers requirements and providing things according to it (Zhou, Wu and Xu,
2013). As results, it will helpful to them to create proper environment in tourism sector
and it can be done through managing business activities to attract customers of different
part of the world.
Sport tourism: Sport tourism also help to TFL, that provide growth in visitor attraction. In
addition to this, it includes major sports area through every country can attract visitors. In
this context, includes basketball, hockey and football. These sport attract the people who
want to make plan towards these sports (Gössling and et.al., 2011).
(b) Evaluation of strategies and techniques through organization can minimise impact on
sustainability of the visitor attractions
With the help of evaluation strategy, organization can find impact of different techniques which
create adverse effects on business sustainability. In respect to this, it can be done through making
personal contact with customers. Therefore, country can maintain their relations with other
people. In this context, people visit the city and they give feedback in term of their experience. In
addition to this, it also creates impact of minimise sustainability of the visitors in which they
involve various types of issues which are faced by customers at the time of visiting (Kusluvan
and et.al., 2010). Further, it also demonstrates technique which help to achieve sustainability of
the travellers at the visiting time. Investment of huge amount also create minimization of the
impact on sustainability of visitor attractions. As results, this scheme provide different
characteristic of attracting the customers through offer them various facilities. It creates positive
outcomes in the enterprise through offer them better and well values.
Further, sport tourism is good strategy through business can attracts the visitors to
maximise the tourism (Leask, 2010). In addition to this, sport tourism also play important role in
sustainability of business which encounter planning and scheduling of the trip. If the
organization fail to implement proper strategy, it minimises sustainability of visitor attraction. As
results, it gives adverse effects on the business outcomes and reduce business profits.
CONCLUSION
From the above study, it can be summarized that report is based on TFL which plan for
tourist of various parts of nation. In this report explained about scope and variety of visitor

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attraction. It would be beneficial for business as they can enhance their profits within the
different part of nation. Furthermore, it covered different types of attraction classification. In
respect to this, cited firm can use cultural, natural, educational and event attractions, etc. As
results they can enhance GDP growth of the country. Moreover, report analysed positive and
negative impact on visitors' attraction on the enterprise. In this context, economic, environmental
and social aspects create major impact on the business. In addition to this, report also evaluated
issues which are faced by tourism enterprise in term of attraction visitors. Therefore, it can be
includes different types of policies, security and public or private partnership. Along with this,
different management strategies can be used by the business which help to increase customers
attraction towards the country. It can be done through festival tourism, creating personal
connection and sport tourist, etc. At last report concluded about impact of strategies and
techniques which help to make sustainability to the visitor attraction towards the tourism sector.
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