Strategic Solutions for Delamere Dairy Drinks: Importance of Commercial and Innovation Funnel

DAIRY DRINKS

TABLE OF CONTENT
• INTRODUCTION OF COMPANY AND THEIR CHALLENGES
• ANALYSIS AND APPLY THE IMPORTANCE OF USING COMMERCIAL AND
INNOVATION FUNNEL FOR STRATEGIC SOLUTION OF PROBLEMS
• MATCHING GOALS TO RESOURCES AND CAPABILITY
• APPRAISE FRUGAL INNOVATION
• APPLICATION OF COMMERCIAL FUNNEL FOR NEW IDEA
• REQUIRED RESOURCES FOR INNOVATION DEVELOPMENT
• EVALUATION OF TOOLS TO PROTECT COMPANY INTELLECTUAL PROPERTY RIGHTS
OF NEW DRINK
• REFERENCES
• CONCLUSION
• REFERENCES

INTRODUCTION OF COMPANY AND
THEIR CHALLENGES
• Delamere dairy industry is all about
provides services in food processing.
They mainly provide milk product in
UK.
• Also, they expand their business in
international market.
• Company has their own supermarket
and their own brands of products.