Innovation and Commercialization

Innovation and Commercialization

 Introduction
 Background of company and its problem
 Importance of commercial funnel
 Matching goal to resource and capability
 Risk assessment
 Frugal innovation to analyses value
 New innovation to meet stakeholder needs
 Technique to test effectiveness of innovation1
 Resource requirements
 Tools to protect intellectual property rights of new drink
 Conclusion
TOC

 In the recent time companies are continuously focusing on growth and
development of business hence they are making changes in its existing
products or developing new ideas
 Funding requirement for innovation will be explained. Presentation will
explain various IT rights and tools to protect innovation.
Introduction

 Delamere Dairy drinks is the limited firm of United Kingdom that is
working in market since 1985. Firm offers goat and other dairy products to
wide range of customers globally.
 Right now it has branches in many locations such as Hong Kong,
Singapore etc. High competition is the major issue faced by Delamere
Dairy drinks.
 As there are many companies that are offering same kind of products and
services to consumers and many buyers are moving towards these firms
frequently.
Background of company and its problem