Deliveroo Case Study: Key Drivers of Innovation and Business Strategy

Deliveroo Case Study

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Using appropriate frameworks/models, identify and evaluate the key drivers of innovation
contributing to the success of Deliveroo.....................................................................................4
Using appropriate strategy frameworks, critically analyse the different approaches undertaken
by Deliveroo to help shape its entrepreneurial vision and business model.................................6
Critically evaluate the following statement: Deliveroo’s success can be attributed to the..........8
Successful application of the “Blue Ocean strategy.”.................................................................8
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................12

INTRODUCTION
The preparation of innovative strategy is the essential part of the successful organisations
that makes them competitive and appeals the interest of audience. So the organisation need to
focus on the skill of manpower that can be groomed their ability to participate in the decision
making and come forward with valuable opinion. Along with that the manager need to have
foresight vision and anticipate the dynamic environment effectively because it can strengthen the
functioning of firm and led them to exploit the opportunity (Alvarez and et. al., 2018). For the
better understand Deliveroo's company case study has been selected which is the well known
food deliver company that help to connect the local restaurant with the customer. Such
innovative or creative thinking ability helped the company to expand its operations by gaining
the loyalty of various parties. This report cover topics like explanation of the innovative drivers
by using appropriate model that has contributed in the success of organisation. Application of
strategy that has shape the vision as well as business model. Critically determine the application
of Blue Ocean Strategy in order to justify the Deliveroo' success. Further, highlight the essential
aspects that are responsible to flourish the performance of business are covered in this report.
MAIN BODY
Using appropriate frameworks/models, identify and evaluate the key drivers of innovation
contributing to the success of Deliveroo
Innovation represent the imagine thinking ability which act as a solution to explore the
future opportunity or offset the chances of threat. This articulates the new strategy that can
strengthen the internal functioning and help to accommodate the future requirement significant.
In context to the founder of Deliveroo company which is Will Shu in 2013 analysed that London
which is the civilised and organised sector has immense restaurant but the customer has to be
physical present in order to prepare the order (Briziarelli, 2019). This leads to the evaluation of
innovative thinking and grab the opportunity by building strong ecosystem that connect each
party suitably. So to justify the innovation PEST analysis is used because an enterprise need to
evaluate all the external environment factors while carrying out any operations. Explanations of
diverse factors are stated below:
Political factor: It includes the existing political condition, rules as well as regulation on
the basis of which business takes decision to carry out the operations (Cant, 2019). The founder