Key Drivers of Innovation and Competitive Strategies of Deliveroo

Deliveroo Case
Study

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Using models, identify and evaluate the key drivers of innovation contributing to the success
of Deliveroo (700 wrds)...............................................................................................................1
Different approaches undertaken by Deliveroo to help shape its entrepreneurial vision and
business model. Competitive strategies at both the business unit level and corporate level.......1
Appropriate Blue Ocean tools and frameworks...........................................................................4
Set of conclusions that succinctly highlights the key aspects covered in the literature...............6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy is combination of all decision taken as well as action performed by an
organisation for accomplishing their business goals as well as objectives in effective manner (Jin
and et. al., 2018). It is backbone of company because business strategy is roadmap that leads to
the desired goals. This report is based on case study of Deliveroo which is part of online food
ordering and delivering industry. It was established in the year 2013 by Will Shu and
headquarters is at London, England, United Kingdom. Respective organisation has craeted a
personal goal for taking high-grade local restaurant assist to people doors and to convert the
eating habits of customers. Along with this, Deliveroo the prior aim is to supply best quality of
food products as soon as possible.
This report will going to discuss model as well as key drivers of innovation which are
contributing within success of Deliveroo. In addition to this, different approaches will elaborate
that assist is shaping entrepreneurial vision and business model. Moreover, competitive strategy
at both business units as well as corporate level will going to elaborate. Apart from this,
appropriate blue ocean tool will implement in relation to Deliveroo.
MAIN BODY
Using models, identify and evaluate the key drivers of innovation contributing to the success of
Deliveroo
Deliveroo's mission is to create a high level of general restaurant which is directed to
people's doors as well as to convert the eating habits of consumers. Continuous innovation and
creativity of respective company is offering best choice and convenience. In addition to this,
Deliveroo's aim is to provide high quality of food products to service users within minimum time
duration which is less than 30 minutes. Respective organisation, 'Frank' algorithm is based on
powerful predictive technology which help in evaluating effectual way of distribution order that
are based on location of restaurant, riders as well as customers. As Deliveroo had already reduce
their time by 20% which simply means that riders now able to deliver more per hours and can
increase their earning (Sagath and et. al., 2018). In relation to this there are several factors which
work as an innovative drivers for Deliveroo explanation of these are as follows :-
 Economic key driver – It is one of the major key drivers which play important role in
innovation that an organisation is bringing. Such as economic condition of any country is
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