Critical Evaluation of Key Marketing Concepts and the Role of Technology in Marketing - A Case Study of Deliveroo

study – critical evaluation of
key marketing concepts and
the role of technology in
marketing

. Evaluate Deliveroo’s business with regard to B2C and B2B
market typologies
Deliveroo is engage in both B2B and B2C segment where it directly offer services to
customers. By using app, customers can place order for the food. On other side, it has also
tie up with restaurants where company provide a platform to restaurants to sale their
product (Hwang and Seo, 2016). In addition to this, now company has also been
associated with some corporate where they offer service to corporate customers.
Therefore, Deliveroo is working in both the segment such as B2B and B2C which will
bring ample of growth opportunities in future period of time.

With changing time, needs of customers are also changing. Due to current situation, people are
likely to prefer online delivery rather visiting to website. Deliveroo is such a platform which
offers services like online food deliver, giving reviews and more to customers (Hsu and Chen,
2018). Customer segment of respective company wish to get variety of options from different
restaurants at single click so that they get a wider choice to make appropriate selection. Apart
from this, they also wish to get timely delivery. In current time, transparency is also important
so that customers get to know about the reviews of food before ordering it.
Evaluate what are the needs, wants, demands of the
Deliveroo customer