Understanding and Leading Change in Deliveroo: Drivers, Impacts, and Strategies

This report analyzes the drivers and impacts of change in Deliveroo, a food delivery service in the UK, and evaluates the strategies used to minimize negative impacts and facilitate smooth operations. It includes a PEST/SWOT analysis, assessment of leadership and team behavior, and application of force field analysis to determine opposition and support for change.

Understanding &
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PART 1 (Drivers of Change and Organizational Impact)...............................................................4
1. Overview of company........................................................................................................4
2. A PEST/SWOT analysis to be undertaken to identify drivers of change...........................5
3. An evaluation of the drivers and impacts of change and how they have affected
organisational strategy. Comparing the impacts of change and the effect they have had upon
the organisation’s strategy and operations.............................................................................7
4. Evaluation of how change will have affected leadership, individuals and team behaviour.8
5. An evaluation of how the impact of change was minimised and the application of
appropriate models applied to plan for and process change efficiently.................................9
6. Critical evaluation of the long-term implications of change to inform conclusions and
recommendations for minimising affects of change through effective planning and managing
change, including change impact analysis to identify potential risks of change....................9
Leadership and Change Management (PART 2)...........................................................................10
1. Application of force field analysis to determine opposition and support for change.......10
2. Use of force field analysis to make valid recommendations for meeting the organisation’s
objectives..............................................................................................................................11
3. An explanation of the different barriers to change and how they influenced decision making
and leadership.......................................................................................................................11
4. How was change accomplished and how successful was it?...........................................12
5. Advantages and disadvantages of different leadership approaches to dealing with change,
illustrated by application to a range of examples.................................................................13
6. Critical evaluation of different leadership approaches and models of change management
..............................................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business environment is impulsive nature which facilitate in accordant changes in
companies and organisation operating in business environment. For example, these changes were
driven from many aspects and factors affecting activities and operations in a business
environment. However, business enterprise want to cope up with these changes to facilitate
smooth flow of working in existing changing business environment. To completer this
assessment report Deliveroo has been taken in account. In addition, respective organisation is
engaged to provide food delivery service with the wide presence of enterprise all around UK.
This assessment report comprise of knowledge and information on major changes observed in a
respective organisation in recent time. Moreover, this will includes measures in order to
minimise negative impact for these changes to ensure productivity and efficiency in workplace.
MAIN BODY
PART 1 (Drivers of Change and Organizational Impact)
1. Overview of company
The respective enterprise is engaged to carry out business activities and operation in
order to provide food delivery services in United Kingdom. For example, this has to be consider
as a leading company engaged to serve customers with the facility of Food delivery services
from their desired cafes and restaurants. To carry out business operation in an effective manner,
respective company considers implementation of different new techniques and strategies to cope
up with changes. Furthermore, the phase of pandemic has been resulted in leading changes in
business environment. Referring to various measures, respective organisation has to be taken into
consideration includes change in payment method, contact-free delivery, high concern to
maintaining hygiene and many more. Furthermore, Deliveroo have to be consistently initiates
additional effort for regulating business activities with consideration of changes in working
practice of company. Moreover, changes have to be observed for both including consumer
behaviour as well as business organisation in decision-making to purchase a service or product.
2. A PEST/SWOT analysis to be undertaken to identify drivers of change.
SWOT

Strengths
 Efficient Brand: The respective
enterprise is conducting and regulating
activity of business with strong
approach and idea of business in order
to achieve organisational objectives and
goals. Moreover, this has been consider
as major strength of respective
company is engaged in food delivery
services.
 Strong market network: The
company have tie-up for delivery
partner with many number of cafes and
restaurants. As example, the strong
network market strength of respective
company in coping up with legal
implications and changes in market
upon the same.
Weaknesses
 Continuous losses: This is observed to
record loss with every additional order
this serves to their consumers. For
example, this result in inability for
further expansion which raise sufficient
amount of funds.
 Inefficient operations: The respective
enterprise is reported to have record of
late delivery which result in
development of inefficient brand image
among customers in market. However,
other related issue for operation
includes inability in finding location,
cold food, incompetent drivers and
many more.
Opportunities
 Growing market share of Food
delivery market: The growth of
market share of company engaged in
services of food delivery facilitates to
being a major opportunity for deliveroo
to cope up with efficient strategy to
ensure further expansion and growth.
 Additional efforts and investment
towards grocery delivery: Although,
this company is already engaged to
deliver groceries in market but to
initiate some additional effort for the
Threats
 Strong competition: As this business
enterprise is engaged in Food delivery
service were observed with fast growth
in market share, many competitor brand
were established to serve people with
food delivery.
 Legal issues and regulations: Because
of pandemic phase of Covid-19, there is
a major change in business
environment. For example, government
of particular location came up with
various approach and regulation in

same could lead to capture higher
market share overall growth of
organisation.
order to cope up with the changes in
business environment. Moreover, these
regulations and implications results in
being negative factor for respective
enterprise.
PEST Analysis
Political Factors
Government implements many guidelines and rules on meals enterprise corporations
engaged in meals shipping offerings. This consists of protection coaching to representatives
engaged in meals shipping provider for being secure to unfold virus. However, authorities allow
commercial enterprise representatives to supply meals merchandise to consumer with a purpose
to serve humans and cope up with pandemic scenario altogether.
Economic Factors
With implementation of lockdown and Brexit, consultant company has been long gone thru a
loss of group of workers. For example, this has been bring about being pitfall for employer to
perform responsibilities and operations so that you can serve excessive call for of consumer. As
example, this has been bring about being a pitfall for organisation to perform responsibilities and
operation to be able to serve excessive needs of clients. As consequence, this outcomes to growth
in price to business enterprise and clients to apply offerings of meals transport.
Social Factors
In the lockdown section of COVID-19, a speedy boom in meals shipping quarter has been found
because of loss of permission to neighborhood purchasers in stepping out in their home. For
instance, human beings are worried with protection precautions taken through transport
representatives engaged in offering meals parcel to clients.
Technological Factors
Technology performs a first-rate function in meals shipping enterprise because it works as a
hyperlink among clients and transport companions. For instance, clients in society order their
meals from their favored region via on-line cell utility, which enables in saving time and efforts
for each clients in addition to transport representatives (Franklin, 2021).

3. An assessment of the drivers and influences of alternate and the way they have got affected
organisational approach. Comparing the affects of extrade and the impact they have got had upon
the employer’s approach and operations.
Basis Deliveroo Uber eats
Operations The respective enterprise agency is pretty green in comparison to different
competition withinside the marketplace. For instance, Deliveroo turned into first one to attain
mammoth heights in meals shipping offerings in addition to taken into consideration on
precedence through important clients in society. In addition to that, fundamental consciousness
of employer in coping up with modifications because of pandemic lied in implementation of
maximum appropriate and suitable techniques so as to reap a better marketplace proportion. Uber
Eats is likewise engaged in presenting meals shipping offerings in addition to cab centers to
clients. Moreover, withinside the period of lockdown because of COVID-19, principal
cognizance of organization is to indulge drivers engaged in cab offerings into meals shipping
offerings so as to enlarge meals transport phase of organization.
Organisation Strategy The number one enterprise method of respective corporation is to put into
effect policies and rules brought via way of means of authorities government in addition to
protection measures into operating which will facilitate clean float of labor. For instance, as
meals shipping enterprise turned into on a fast boom, it turned into ensuing in a primary
possibility for business enterprise to amplify their offerings into customer marketplace. Uber
Eats became began out as an test of organization taking projects to step right into a unique
marketplace phase. For instance, Uber eats got here out as a a hit test in marketplace while
humans commenced thinking about respective organization for Food shipping offerings.
Furthermore, Uber eats ended in being pretty much less green in coping up with the
modifications because of pandemic. Therefore, number one purpose at the back of inefficiency
became restrained alternative to be had on respective organization’s software (Galli, 2018).
4. Evaluation of ways extrade may have affected management, people and crew behaviour.
Referring to above respective enterprise, those adjustments will have an effect on standard
enterprise shape of agency in coping up with those modifications. For instance, it'll bring about
powerful choice-making for techniques to be applied so that you can perform operations and
sports in an green way.

• Leadership Behaviour: The referred to and decided modifications have ended in a prime effect
upon management behaviour in place of work of respective organization. In order to manage up
with modifications in enterprise surroundings because of pandemic, management technique
carried out in place of work performs a essential position as it's miles decided at offering steerage
and governance to people or body of workers. Representatives imparting steerage and
governance to group of workers had been greater targeted upon protection and fitness problems
of personnel and clients. Furthermore, it in addition enables in fulfillment of organisational
desires with coping up with adjustments because of pandemic of COVID-19.
• Individual Behaviour: The stated modifications inspired man or woman behaviour in wearing
out sports and practices of Food shipping. In order to make sure secure and no-touch shipping,
personnel had been decided at preserving private fitness and protection. Moreover, bills have
been most effective common in virtual shape which facilitated in no touch Food transport
offerings.
• Team Behaviour: These modifications prompted in green way as people got here up
collectively with not unusualplace dreams and targets in wearing out operations and sports of
business enterprise in pandemic segment. Furthermore, body of workers turned into extra
involved and centered upon finishing touch of assigned obligations in addition to private fitness
and protection altogether (Hambrick and Wowak, 2021).
5. An assessment of ways the effect of extrade turned into minimised and the software of suitable
fashions implemented to plot for and technique extrade efficiently.
Every alternate in enterprise surroundings may also bring about a terrible effect to enterprise
enterprise working in commercial enterprise surroundings. For instance, so that you can save you
terrible effect of noted modifications diverse projects have been taken into consideration with the
aid of using respective organization which might be as follows:
• Efficient Leadership: An green chief should lead the team of workers closer to wearing out
operations and sports with green steerage. With this belief, green management technique has
been considered so that you can save you terrible effect of dynamic enterprise surroundings.
Furthermore, it'll facilitate in conquering upon the large possibility of shooting better
marketplace percentage.
• Sufficient protection precautions: Safety Precautions and measures have been taken into
consideration through respective employer if you want to adjust Food shipping practices with out

getting personnel stricken by unfold of virus. Furthermore, it allowed corporation in wearing out
operations and responsibilities in an green way that allows you to acquire organisational dreams
and goals (Kezar, 2018).
6. Critical assessment of the long-time period implications of extrade to tell conclusions and
hints for minimising impacts of alternate thru powerful making plans and dealing with extrade,
which includes alternate effect evaluation to pick out capacity dangers of extrade.
Referring to long time attitude of Deliveroo, the respective organisation is decided at
improvising and improving carrier first-rate on the way to hold excessive marketplace proportion
in Food shipping region of marketplace. For instance, this superb initiative of corporation can be
contributing in the direction of each purchasers in addition to Food enterprise through being a
hyperlink among them in marketplace. Moreover, green carrier excellent will facilitate in
maintaining present in addition to attracting new clients ensuing in prevention of bad effect to
enterprise. With a speedy boom of Food shipping area of enterprise surroundings, Deliveroo is
supplied with an possibility of achieving better marketplace proportion. Therefore, respective
organization is usually recommended to beautify price and carrier first-class in sporting out
operations and sports (Mackey, and et. al., 2018).
Leadership and Change Management (PART 2)
1. Application of pressure area evaluation to decide competition and assist for extrade
There are numerous described and decided on this framework for evaluation that are as follow:
Step 1: - Proposal for extrade
The decided and cited modifications are to be carried out in respective business enterprise so
that you can cope up with modifications in commercial enterprise surroundings because of
pandemic of COVID-19.
Step 2: - Forces for extrade
• To seize better marketplace proportion
• To cope up with modifications in marketplace
• Government allowance
Step 3: - Forces in opposition to extrade
• Risk of heath and protection because of unfold of virus
• Personal Safety subject of clients
• Low profitability

Step 4: - Assign Scores
Forces For alternate Score
• To seize better marketplace percentage 10
• To cope up with adjustments in marketplace 9
• Government allowance eight
Forces in opposition to extrade
• Risk of fitness and protection because of unfold of virus eight
• Personal Safety situation of clients 6
• Low profitability 7
Step 5: - Analyse and Apply
From contrast and evaluation of above-referred to scenario, it can be without difficulty decided
that high-quality components are in better weightage then bad elements affecting extrade in
respective company. Therefore, this effects in being a tremendous indication for enterprise in
implementation for techniques if you want to cope up with adjustments in enterprise
surroundings (Marshall, 2019).
2. Use of pressure area evaluation to make legitimate hints for assembly the enterprise’s targets
Referring to above evaluation, there are a few suggestions to respective corporation which might
be as follows:
• Deliveroo ought to bear in mind improvement of an organised machine on the way to perform
operations and sports of employer in an green way. For instance, it is able to consist of best
utilisation of resources, green fine offerings, incurring lesser time in turning in Food to clients,
etc.
• Adaptation and implementation of new and superior technological factors may also bring about
growing productiveness and performance. Moreover, funding for affording era will be raised thru
crowdfunding or angel traders that can facilitate in better effective surroundings.
• Employee protection at precedence should be taken into consideration with the aid of using
organization so that it will perform enterprise operations and sports in an green way. In addition
to that, enough protection precautions and measures will facilitate in making sure fitness and
protection of group of workers or personnel.

3. An rationalization of the distinctive obstacles to extrade and the way they stimulated choice
making and management
• Continuous losses: As the respective changed into continually going aleven though losses
which led to being a chief barrier in implementation of extrade in wearing out operations and
sports. For instance, losses and occasional profitability margins ended in lack of ability of
organisation in extra funding in the direction of green protection measures and precautions for
staff engaged in Food shipping even in lockdown because of pandemic COVID-19. Furthermore,
it turned into decided as most important barrier for organization in coping up with adjustments in
commercial enterprise surroundings.
• Threat from unfold of virus: Another important barrier to respective organization is risk of
body of workers getting inflamed thru unfold of virus all around the globe. For instance, if the
staff finally ends up getting inflamed via way of means of unfold of virus, it might bring about
maintain to enterprise operations and sports withinside the marketplace. Furthermore, it may
cause dropping risk of grabbing up a useful possibility of achieving better marketplace
percentage (Masson and Fritsche, 2021).
4. How changed into extrade achieved and the way a success become it?
Kottler’s eight step model
Step 1: - Create urgency
Achieving sustainable technique: - There became want to put in force modifications in respective
enterprise company for you to live on into marketplace. For instance, Deliveroo turned into
enforced to conform marketplace modifications because of advent of latest regulations and
guidelines to be observed via way of means of enterprise organization so that you can function in
customer marketplace. Furthermore, implementation of adjustments into operating will facilitate
agency in wearing out enterprise operations and sports in an green way.
Step 2: - Form a Powerful Coalition
Build organised group: - In order to make sure powerful and green of of entirety of assigned
responsibilities and operations, there's a want for systematic and organised crew acting the same.
For instance, right here comes the position of an green chief in guiding and growing an green
group which helps in fulfillment of organisational desires and targets.
Step 3: - Create a Vision for Change

Determining center values: - It consists of identity and resolution center values in imaginative
and prescient of organization. Referring to respective corporation, imaginative and prescient for
enforcing alternate lies in improvisation and enhancement of first-class in offering Food
transport offerings. Moreover, the employer initiates regular efforts in the direction of
improvement of green techniques so one can lessen normal price to organization which enables
in growing average profitability (Nadim and Singh, 2019).
Step 4: - Communicate the imaginative and prescient: - This step consists of powerful verbal
exchange amongst employers and personnel upon imaginative and prescient of respective
enterprise in implementation of modifications. For instance, it enables in readability in know-
how reason and purpose of agency at the back of initiation of efforts and movements in
fulfillment of organisational desires and goals.
Step 5: - Remove limitations: - Ensuring enough protection measures and precautions contributes
in stopping barriers in powerful and green crowning glory of duties and operations. Moreover, it
calls for tracking of on-going operations and taking corrective measures with a purpose to take
away boundaries.
Step 6: - Create short-time period wins: - This fine initiative enables respective employer to
inspire personnel with green motivation practices. For instance, personnel will be supplied with
popularity and appreciation for success of short-time period dreams and goals which lead closer
to fulfillment of long-time period dreams of enterprise.
Step 7: - Build at the Change: - It consists of regular tracking and reviewing on going
responsibilities and operations on the way to green finishing touch of the same. Furthermore, it'll
facilitate in dedication of things and elements that outcomes in having a bad effect upon glide of
labor in respective company.
Step eight: - Anchor the Changes in Corporate Culture: - This step is set dialogue approximately
fulfillment of organisational dreams and goals. For instance, it consists of popularity of green
efforts initiated via way of means of body of workers closer to wearing out responsibilities and
operations so one can attain enterprise desires. Furthermore, it helps in boosting up morale of
personnel in addition to making sure fulfillment of private character desires (Samimi, and et. al.,
2020).
Lewin’s Change Management Model
Stage 1: Unfreeze

In order to acquire a better marketplace percentage, respective company is targeted upon
supplying exceptional carrier in Food transport. For instance, green first-class offerings facilitate
in maintaining current in addition to attracting new clients. In the lockdown segment of COVID-
19, organisation confronted massive demanding situations and troubles which ended in want for
implementation of adjustments into operating on the way to make sure powerful crowning glory
of obligations.
Stage 2: Change
In order to provoke implementation of alternate, green management technique has been
considered which enables in readability in steering and governance to personnel in sporting out
operations and sports. For instance, the important extrade in business enterprise turned into to
evolve no-touch shipping in addition to staff fitness and protection engaged in Food transport in
pandemic. Furthermore, numerous incentives have been allowed to personnel for upright overall
performance of their precise job.
Stage 3: Refreeze
Efficient management technique in addition to efficient personnel facilitated in powerful
implementation of alternate into work. In addition to that, authorities allowance for personnel of
Food transport companions additionally supported agency’s operations and sports. On the
opposite hand, principal problems or venture confronted through organization became of non-
stop losses and much less price range to be had to respective organization (Shelygov, Sharonin
and Tretyak, 2019).
5. Advantages and drawbacks of various management processes to managing alternate,
illustrated via way of means of software to a number of examples
• Strategic Leadership: - This management technique is considered through people orientated
with systematic technique of management to be carried out into place of work. For instance, it
consists of identity of problem, visualising plan, strategic making plans in the direction of
implementation of advanced plan into organization’s operations and sports.
• Situational Leadership: - Individuals engaged in situational management are prepared to stand
instances and conditions in an green way. For instance, it entails monstrous reports and
conditions confronted through chief which has ended in non-public improvement to a better
extent. Furthermore, this management technique is greater bendy in nature which enables in
offering extra benefit in moulding enterprise operations in line with strategic making plans.

6. Critical assessment of various management processes and fashions of extrade management
With implementation of Kotter’s eight-step framework and strategic management method,
respective agency can be capable of gain organisational desires and goals. For instance, thru
decided framework, employer will appearance after improving performance in Food transport
offerings in addition to worker’s protection. The stated management method is produced from
numerous blessings and drawbacks which might be as follows:
Advantage
• It encourages in goal wondering in place of work which helps in making sure green finishing
touch of habitual duties and operations.
• It promotes readability in position to be done through an worker withinside the assigned duties
and operations.
• It will facilitate in attention of each element and thing which has a effect upon operations and
sports of respective business enterprise (Tetik, 2020)(Wong, and et. al., 2019).
Disadvantage
• This management technique will lack flexibility in moulding commercial enterprise operations
consistent with specific state of affairs or occasions. For instance, it will likely be a piece
inflexible in implementation of extra techniques and modifications into operating.
• Implementation of Strategic management technique is pretty pricey in comparison to different
management method because it entails restructure normal systematic method of management
engaged in administrative center of commercial enterprise organization.
CONCLUSION
From the above evaluation report, it can be concluded that, commercial enterprise corporation
wishes to be conscious and prepared for adapting modifications into running with a view to live
on and reach dynamic commercial enterprise surroundings. The pandemic of COVID-19 has led
to being a prime trouble for nearly each enterprise entity. Referring to above dialogue, respective
agency-initiated efforts in the direction of improving performance in Food shipping offerings in
addition to making sure protection of personnel. Moreover, authorities allowance and green
management technique has been led to being fantastic factors riding adjustments, while non-stop
losses and hazard from unfold of virus ended in being terrible factor for the same. Therefore, it
consists of numerous fashions and framework main to a green extrade which allows respective
business enterprise in implementation of extrade in an green way.

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