Deliveroo Group Report

Deliveroo group report

Table of Contents
Contents
Account and findings of current business model and its suitability with respect to
contemporary business pressures...........................................................................................1
Conclusion and recommendation.....................................................................................................2
REFERENCES................................................................................................................................4

Account and findings of current business model and its suitability with respect to contemporary
business pressures
Deliveroo works with the mission to bring all the local restaurants into everyone office or
at home. The company has followed certain business model that is as explained below as:
Customer segment: Deliveroo is a multi sided business that has followed as per
interdependency customer segment as per need and requirement of customers (Careers at
Deliveroo, 2021). The first are consumer those are individual who need food delivery at home as
from quality restaurants. Another is restaurants that offer foodservices but didn’t provide food
delivery at customers place.
Value proposition: Deliveroo has primarily five proposition such as convenience, risk
reduction, accessibility, brand/status and price. The business get create accessibility by enabling
customers to received food deliver from the restaurant those not offer home deliveries thus
Deliveroo, works to connect strong connection in between premium restaurants and customers.
In order to manage convenience easy services are offered through website and fast delivery
(Carter, M. and Carter, C., 2020) . To reduce the risk package management assures to keep the
food with minimum and required temperature in addition in customer is not at ordered place that
delivery boy could have wait for about 10 minutes which help Deliveroo to become powerful
brand and develop strong brand loyalty. Deliveroo operates in 65 cities all across Europe and
Asia with having partnered to high profile restaurants such as Pizza Express, Prezzo, Gourmet,
Burger Kitchen, DirtyBurger, Obica, Tommi’s Burger Joint, Ping Pong and Banana tree.
Channels: The major network and channel get developed through its own website that is
promoted at social media pages and also be accessed by its own development team.
Customer relationship: It is a primarily aspect under which self service is provided in
automated nature and it is progressed by making effective utilisation of website under which
sustained relation is developed in between employee and customers. In addition to manage
personal assistant e-mail, phone, live chat is used.
Key activities: The vital working of Deliveroo is to provide delivery service that is used
maintain suitable platform in between restaurants and consumer and the platform comprise of
mobile application and website.
Key partners: The Deliveroo doesn’t have any formal partnership programs but it get
changes as per the suitability of time with different organisation. The business has a partnership
1