united parcel services( UPS) by IBIS

CASE STUDY REPORT
UPS (UNITED PARCEL SERVICE)

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Executive summary
The Global Courier and Delivery Services industry has modest revenue volatility through
2021. They offer distribution services to businesses, manufacturers, and households via air,
ground, and express courier delivery. The revenue is affected by the price of crude oil,
consumer confidence, and online retail. United Parcel Service (UPS), FedEx, and DHL group
are covered by IBIS World. United Parcel Service, Inc. provides delivery, transportation,
logistics, and other services. Their operations are divided into two types; domestic package
shipping in the United States, and international packages shipment outside. Time-definite
delivery of mail, papers, small packages, and palletized freight is provided by the US
Domestic Package sector. Day and time-definite shipping services to Europe, Asia Pacific,
Canada, Latin America, the Indian subcontinent, the Middle East, and Africa can be found
under the International Package area of the website. Time-bound express can be found in this
section. Air and ocean freight forwarding, customs brokerage, distribution and post-sale,
postal and advisory services are offered in 200 countries. It's amazing how well-oiled the
company's package distribution system is. However, the company plans to grow its business
internationally in the near future. Internet marketing expansion and acquisitions of
multinational companies in the same industry are both discussed in this study. In 1907, in a
Seattle basement, Claude Ryan and Jim Casey established the American Messenger
Company. It completed one-off orders and shipped out purchases made in the store. Today,
UPS is available in more than 200 countries and territories, expanding from its humble
beginnings as a small courier service. The company's key functional areas are covered in this
report, as well as the company's overall business strategy. The purpose of this article is to
examine UPS's goals, as well as the company's internal and external influencing factors. An
action plan for implementing the strategy is provided, as well as an analysis of the future
external and internal environment and potential challenges.
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Contents
Introduction................................................................................................................................3
Mission and Vision....................................................................................................................4
UPS Operational Strategies........................................................................................................4
Cost-cutting strategy..............................................................................................................5
Strategy formulation...............................................................................................................5
Strategy Implementation........................................................................................................6
SWOT analyses of UPS.........................................................................................................6
Internal strategic factors.........................................................................................................7
External strategic factors........................................................................................................7
UPS-Marketing Strategies..........................................................................................................8
BCG matrix in UPS’s marketing strategy..............................................................................8
Value chain analyses..............................................................................................................8
Future strategic plan of UPS......................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................10
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Introduction
The United Parcel Service known as (UPS) is a renowned delivery company which has lasted
through the years. The company started out as a $100 dream, but now it is a global industry
with a well-known brand all over the world. Packages are delivered to businesses and
customers in over 200 countries by this company, which has been around since 1923. In
1994, UPS established an internal organisation to assist with the development of e-commerce.
UPS restructured and retooled to better serve its new primary business. To take advantage of
new prospects, it also created new businesses. In terms of revenue, UPS is the world's largest
courier service. According to the company's 2020 projections, it is predicted to earn over
US$85 billion per year, which is higher than DHL and FedEx. American Messenger
Company was founded in Seattle, Washington, on August 28, 1907 by James Casey and
Claude Ryan. To get the business off the ground, they borrowed $100. In 1975, UPS
relocated its corporate headquarters from New York to Greenwich, Conn. As a result, it
began providing service to the 48 states that border each other. Before any other firm, UPS
was the only one that was capable of delivering packages to each and every residence in the
48 contiguous states. They were able to do this because they decided to expand their
company[ CITATION Mor08 \l 1033 ]. UPS made its first foray into international trade in
1975 when it opened an office in Toronto, Canada. In 2021, they had a total revenue of $97.3
billion. Approximately 534,500 people from 220 countries were serving in the military
around the world.[ CITATION UPS22 \l 1033 ].
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