Promotion and Personal Selling Techniques

The provided assignment details a comprehensive analysis of promotion and personal selling techniques in the context of a lemonade brand. The objective is to understand the goals of promotion, tasks of promotion, and benefits of personal selling in effectively marketing the product. It provides insights into various promotional strategies such as publicizing, individual selling, and their advantages.

Department of Management Science
Question 1
BRAND NAME: LEMONADE
TAGLINE: QUENCH YOUR THIRST FOR WITH A LEMONADE BURST!
LOGO:
Question 2
The Four Types of Market Segmentation
Segmentation of market are four basis of market:
 Segmentation by Demographic
 Segmentation by Psychographic
 Segmentation by Behavioral
 Segmentation by Geographic

Segmentation by Demographic
Demographic segmentation is one of the most well known and usually utilized sorts of
market segmentation. It alludes to measurable information about a gathering of individuals
Examples of Demographic Market Segmentation
 Location
 Gender
 Age
 Income
 Family Situation
Segmentation by Psychographic
Segmentation by Psychographic gatherings of people and clients by components that relate
to their identities and individualities.
Examples of Psychographic Market Segmentation
 Attitudes
 Interest
 Personality traits
 Values
 Lifestyles

Segmentation of Behavioral
Segmentation of Behavioral centers as on in what way the client acts.
Behavioral Market Segmentation Examples
 User status
 Purchasing habits
 Brand interactions
 Spending habits
Segmentation of Behavioral requires you to know nearly your customer’s exercises. These
works out may relate to how a client interbank together with your brand or to other works
out that happen truant from your brand.
Segmentation of Geographic
Segmentation of Geographic can insinuate to a characterized geographic constrain, (for
case, a city or ZIP code) or kind of locale, (for case, the measure of city or sort of air).
Geographic Market Segmentation Examples
 Country
 ZIP code
 City
 Urban or rural
Identify the target market and segment of our brand
Target market:
 Children
 Teenager
 Youth
 Old
Following are include in target market of lemonade.
 Customers who are very conscious about their health during this pandemic
situation or having symptoms of virus as it is rich in vitamin C which help to
strong immune system which is ultimately help corona patients as they
strong immunity.

 Moms with active lifestyles who have just gone out of their yoga session.
 The thirsty kids after ballet school
 The construction workers after a full day’s work.
Segmentation of our brand “Lemonade”:
Demographic Basis:
Lower, Lower Middle, Middle Class income groups
Question 3
Following are the marketing uses of branding.
The Brand Development Process
Building up a brand must be a piece of the bigger promoting plan for the organization. It is
frequently the greatest test however the most basic. You don't need to contribute millions to
build up your image, however putting forth the attempt will pay off. Following is the process.
Figure out what you are branding
You can mark nearly anything. The most well-known things are an individual, an organization,
an item or an assistance. A basic piece of the marking procedure is deciding precisely what you
are marking, situating the brand, what you are promising with your image, your story, and your
components and style.
Research your target market
Marketing research into your objective market is basic for compelling brand improvement. It is
a stage that numerous new companies neglect since they think they know their crowd. Actually,
proficient statistical surveying will give you basic experiences into who the objective is, the
thing that they like/detest, what their difficulties are, and how you can support them.
Develop your brand positioning.
You're right now arranged to choose your company's picture arranging interior the master
organizations commercial center (also called exhibit arranging). Continuously think about a

definitive advantage you give your clients — that is the thing that builds the estimation of your
image situating.
“Customers don’t buy a product, they buy the results.”
Create your name, tagline and logo
Giving your organization a name, a slogan and a logo is the great piece of brand improvement. In
any case, it isn't something you should manage without cautious idea. Your showcasing group
can enable you to figure out what name, slogan and logo will reverberate with your crowd.
Launch the brand
With all the components set up, the time has come to dispatch the brand. That implies making
your first items, offering your administrations, or becoming famous. It could mean numerous
things to numerous brands like computerized battles, radio spots, dribble crusades, segment
focusing on, print or in any event, appearing at tradeshows. On a superficial level that sounds
simple, however there are many moving apparatuses that need to adjust to keep the promoting
pushing ahead.
Manage the brand
With great in advance work, your image dispatch will be fruitful, picking up force as you offer
reliable assistance and quality. Indeed, even with a fruitful dispatch, you will in any case need to
deal with your image going ahead. That is the reason you need a devoted group, continually
observing your organization's notoriety, doing proceeding with exploration, and refreshing the
brand as the market develops. This progression is one that is most overlooked when things are
running admirably, however is generally significant.
Question 4
Importance of developing new brand
Branding is critical on the grounds that not solely as what sets up an basic association with clients
but it permits your clients and clients to realize what's in keep from your organization.
1. Absence of item uniqueness:
Any item that doesn't fulfill an extraordinary need of purchasers, neglects to remove
increasingly settled brands accessible. Clients must appreciate the new item's points of interest.
Except if sound correspondence procedures bolster the presentation of another item,

disappointment typically follows.
2. Planning Poor:
Branding is basic on the grounds that not exclusively as what sets up an fundamental affiliation
with clients but it licenses your clients and clients to realize what's in keep from your
organization.
3. Poor timing:
The market accomplishment depends, to a colossal degree, on the capacity of the organization to
celerity the thing when customer ask is at its most essential. In spite of the reality that it may not
for the most part be appealing to be the primary to enter the showcase, undue deferral or un-ideal
time may suggest that the intrigued for the thing displayed.
4. False marketing
A brand may be a guarantee. And in case that guarantee breaks, you don’t have a brand. For
illustration, when Harley Davidson presented aromas, the brand was seriously influenced. Since
Harley Davidsons guarantee to its supporters is for the ride that they are progressing to get on
their bicycles. In any case, when Harley came with a commercial item like a fragrance, it was
gotten adversely by the Hoard gather since Harley broke its guarantee.
5. Product shortages:
Various numerous times, specialized thing insufficiencies are the customary reason for unused
thing dissatisfaction. Designers and thing technocrats are fit for giving the leading research
center things by over-building. This is often a conventional without a doubt over contenders.
6. Irrelevancy
The brand might end up insignificant since of numerous reasons. One of the foremost
common reason is innovation,

Question 5
STRENHTHS WEAKNESSES
 It is rich in vitamin C which helps to strong
immune system as we need strong
immunity in this pandemic situation.
 Our item was attractive, and our free
examples get many individuals to purchase
full glasses of lemonade
 Vanilla in the lemonade gave a one of a kind
tastes
 The umbrella and the sugar edges gave as a
one of a kind looks and a style like
beverage.
 Our stock was low, and we abandoned
both deal days.
 We sold a lot of lemonade at a lower
cost than we ought to have.
 Our area was difficult to make a great
deal of deals in because of it being
blocked with traffic. It was difficult to
persuade buyers to stop and purchase
our lemonade.
 Our lemonade, was a tad on the sharp
side which demonstrated to not do in
support of ourselves
OPPORTUMITIES THREATS
 In this pandemic situation lemon is in
demand as it can strong immune
system. It can help to increased profit.
 We seem have sold our lemonade for
more, since the clients were
exceptionally steadfast and would have
paid more for the quality of our drink.
 We might have promoted more, e.g. a
commercial or more blurbs or possibly
flyers.
 We may have charged less at that point
30 Rs because numerous of our clients
complained that it was a bit as well
expensive.
 The bunch in our rotunda, had more
customers since they sold more than
fair lemonade, and had the finest
location.
 Our completion sold diverse forms of
lemonade not fair one, and the clients
favored variety.
 Other bunches did more publicizing than
we did.
 Some of our competitors went through
more for a better-quality product. They
too charged less at that point what we
did and therefore finished up getting
more of the customers.

Question 6
Goals of Promotion:
 Promotion that educates the consumer is regularly utilized to extend request for a
common item category or to present an unused great or service in promoting.
 Promotion alludes to any sort of showcasing communication utilized to exhort or
persuade target social occasions of individuals of the relative merits of a thing,
advantage, brand or issue.
 The point of advancement is to amplify mindfulness, make captivated, deliver bargains or
make brand dependability. Promotional goals are an integral portion of showcasing
strategy. Marketing groups utilize different sorts of promotion to realize quantifiable,
short-term comes about within the commercial center, such as convincing buyers to
switch brands or attempt an unused item, for illustration.
 Companies can moreover utilize promotion goals as a longer-term strategy to reinforce
client connections or move forward the execution of their dissemination methods.
Promotional
Tasks of Promotion:
Build Profits and Sales:
The basic objective in utilizing headways such as publicizing, bargains headways and open
relations is to build bargains. Progressions are arranged to encourage people to embrace items and
organizations. Progressing high-quality things or organizations focuses to encourage clients to
return and spend more cash. Promotion has four essential errands. It can inform, persuade, remind,
or interface with the target gathering of people. Regularly an advertiser will attempt to achieve two
or more of these assignments at the same time.
Promotion of our Brand Lemonade:
Promotion strategies we'll utilize to induce our item out there. We will expose our lemonade to as
much individuals as we will. We will you utilize flyers, word-of-mouth, telemarketing, and social
media. These days, we're not constrained to conventional notices like radio, TV, and daily paper.
The world is your clam when it comes to spreading the word.

Personal selling
Publicizing familiarizes potential clients with a item and in this manner makes individual
offering simpler. Individual offering could be a face-to-face deals introduction to a imminent
client. Deals employments run from salesclerks at clothing stores to engineers with MBAs who
plan expansive, complex frameworks for producers. Almost 6.5 million people are locked in in
individual offering within the Joined together States. Somewhat over 45 percent of them are
ladies. The number of individuals who win a living from deals is huge compared, for occasion,
with the about 300,000 specialists utilized within the conventional promoting segment.
Individual offering offers a few preferences over other shapes of advancement:
Advantages of Personal Selling
It will beneficial to promote our brand “Lemonade”
 Personal selling gives a point by point clarification or show of the item. This capability is
particularly alluring for complex or unused merchandise and services.
 The deals message can be changed concurring to the inspirations and interface of each
imminent client. In addition, when the prospect has questions or raises protests, the sales
representative is there to supply clarifications. In differentiate, publicizing and deals
advancement can react as it were to the protests the marketing specialist considers are
imperative to customers.
 Personal selling can be coordinated as it were to qualified prospects. Other shapes of
advancement incorporate a few unavoidable wastes because numerous individuals within
the group of onlookers are not planned customers.
 Personal selling costs can be controlled by altering the estimate of the deals constrain
(and coming about costs) in one-person increases. In differentiate, promoting and deals
advancement must often be acquired in decently expansive amounts.
 Perhaps the foremost vital advantage is that individual offering is scam.