Marketing Strategies for Turkish Airlines

TRAVEL AND TOURISM
MARKETING FOR TURKISH
AIRLNES

Table of Contents
INTRODUCTION...........................................................................................................................3
Several types of segmentation of travel and tourism...................................................................3
Several of Marketing strategies within tourism sector................................................................4
Several types of positioning strategies........................................................................................5
Conclusion.......................................................................................................................................6

INTRODUCTION
TURKISH AIRLINE is national flag carrier of Turkey that provide services in 315
destination across globe. It was founded in 1933 and is having alliance with Star alliance since
April 2008. It serves non stop destination than any other airline and flies to 126 countries. The
company headquartered is in Istanbul, Turkey. Moreover, its cargo division serve in 82
destination (Aksu, Ugar. and Kiliçarslan, 2017). Present report focuses on Several types of
segmentation of travel and tourism, Several of Marketing strategies within tourism sector and
also focuses on Several types of positioning strategies
Several types of segmentation of travel and tourism
Market segmentation
Demographic segmentation- It also focuses on several kinds of market segmentation. It
represents on the statistical information of the people. Such as Income, and destination. It
highlighted an example such as demographic segmentation of B2C where they offer various
types of services. Also, there are other examples such as brands that can sells a firm such types
of things (Aksu, Ugar. and Kiliçarslan, 2017).
Psychographic Segmentation
It focuses on audiences by factors that are related to the personalities and characteristics of the
human beings. Such as attitudes, lifestyle, interest, and so many other factors that are
accountable for this. It also focuses on the several factors that are considered as more difficult to
identify as they are focuses on subjective. For example Luxury brand focuses on the people who
are rich and elite and do not think of money while buying (Baghirov, Zhang. and Hashim, 2019).
Behavioural market segmentation
As Both the factors (Psychographic and demographic) focuses on regarding clients as well as
focuses regarding clients regarding brand interactions ,buying habits, Spending habits and many
more. Behavioural segmentation required to focus on the actions of the clients. These are the
actions that are associated that how the clients can communicate with the various other brands.
Here if focuses on the B2B accompanied by this segments it can be considered as a luxury brand
that can target the audiences buy the travelling packages those buying habits (Loo, 2020).
Geographic segmentation- It is consists as the simplest type of the segmentation as it can be
categorized the clients on the basis of the geographic borders such as ZIP code, Nation, city as
well as radius that are focused on the geographic boundary as it may be a luxury trip of snowy