Descriptive Analytics and Visualization

Running head: DESCRIPTIVE ANALYTICS AND VISULAIZATION
DESCRIPTIVE ANALYTICS AND VISULAIZATION
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1DESCRIPTIVE ANALYTICS AND VISULAIZATION
Table of Contents
Additional Information...............................................................................................................3
Home Page.............................................................................................................................3
About us.................................................................................................................................3
Contact...................................................................................................................................3
AUDIENCE...............................................................................................................................4
DATA ELEMENTS...................................................................................................................5
RIGHT FIT.................................................................................................................................7
ETHICS......................................................................................................................................8
SOLUTION COMPONENT......................................................................................................9
Type of charts selected and reasons for their selection..........................................................9
How have you used colour (or not)?....................................................................................11
How have you used hierarchy in your approach?................................................................11
What interactive components did you introduce?................................................................12
How have you supported the motivations of the persona you defined?..............................13
Comment on data sources and any data manipulation you may have performed................15
Bibliography.............................................................................................................................16

2DESCRIPTIVE ANALYTICS AND VISULAIZATION
Additional Information
The following additional information pages are needed for the Word Press website:
Home Page
Hello! Welcome to the Beautiful Data Inc. Provide us your complex data sheets and we will
convert them to beautiful, insightful and meaningful dashboards and presentations. We
specialize in data analytics. Sign up now to create your own account.
Registration fee: $15/ Month OR $150 / Year.
Register now and get access to all our premium services!
About us
We at Beautiful Data Inc. are the leaders in the data analytics and presentation industry. Our
company specialises in creating beautiful dashboards for any type of data. We here analyse
the data and then convert them in to meaningful forms like graphs, histograms, pie charts,
maps, heat maps and more. Our company specializes in creating dashboards that are
meaningful and insightful. Data analytics is another speciality of our company.
Contact
Please FILL yourself.

3DESCRIPTIVE ANALYTICS AND VISULAIZATION
AUDIENCE
The target audience are the business clients for whom the dashboards will be
showcased in the upcoming online marketing campaign. The audience are generally people
who are related to the business fields but do not have the technical knowledge of the business
data generated. These people will not have time to go through the entire data so they need to
be shown the overview of the entire data quickly. The use of live dashboards puts a greater
impact than normal presentations or data sheets because a live dashboard can be filtered and
selectively shown, putting emphasis on a specific country or topic to show the sales in that
area. The datasheet used in this project is of Sony Corporation which includes their album
sales figure over the years.
The sheet contains around 150 different albums and their sale figures across multiple
countries. The dashboards will help the business clients understand the sale dynamics with an
increased focus on the areas the sales are low. The questions the clients will generally have is
regarding the performance of the company in low sale zones and how to improve them. They
will also want to review the amount of piracy happening and in which areas it is more
dominant. The dashboards will provide the audience with a better understanding of the sale
performance with the help of heat maps and help them see the quantity of piracy happening
with their products in different streaming mediums around the world. Through the dashboard
I will want to showcase to the clients, the analysis of their datasheets and their sales
information in a more interactive and visual way.