The Impact of Design Mindset on Business Innovation

Defining design
mindset
Design mindset is a process
that is used by designers in
order to find solution for
most complicated problems
which create issues in the
business organizations
(Zeng, 2018). Design
thinking helps the
companies to cater exactly
what the clients expect
from the organization
(Gobble, 2014).
Design
thinking mindset is basically
drawn upon the designer’s
intuition, logic and
imagination so that their
designs can demonstrate
proper understanding of
the requirements thus
achieve desired outcome to
soar high (Gobble, 2014).
DT and business
Recent entrepreneurship
education has shown a
huge interest in design
mindset programs. Design
thinking mindset has been
combined for business
innovation (Lande, 2016).
The author has identified
that there is a positive
influence on the
performance of the
employees when they
utilize their creativity
through designing.
Recent entrepreneurs are finding positive
factors from the design mindset (Cairns, 2017).
As design thinking process gives scope to bring
changes in the organization hence product and
process innovation. This helps SMEs to grow
profit and reputation (Daniel, 2016).
• Daniel, A. D. (2016). Fostering an entrepreneurial mindset by using a design thinking approach in entrepreneurship education. Industry and Higher
Education, 30(3), 215-223. doi:10.1177/0950422216653195
• Gobble, M. M. (2014). Design thinking. Research Technology Management, 57(3), 59-61. doi:10.5437/08956308X5703005
• Lande, M. (2016). Catalysts for design thinking and engineering thinking: Fostering ambidextrous mindsets for innovation. International Journal of
Engineering Education, 32(3), 1356-1363.
• Zheng, D. (2018). Design thinking is ambidextrous. Management Decision, 56(4), 736-756. doi:10.1108/MD-04-2017-0295
• Cairns, G. (2017). Can design inform effective social innovation? The Design Journal, 20(6), 725-734. doi:10.1080/14606925.2017.1370658