Understanding Design Mindset: Process and Steps

Design Mindset is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. The 5-step process of Design Mindset includes Empathize, Ideate, Prototype, Define, and Test. Each step is crucial in creating desired outcomes that benefit the end user. Empathy helps in understanding the experience of the users, Ideation explores a wide variety of solutions, Prototyping transforms ideas into physical form, Defining synthesizes and processes findings, and Testing helps in addressing design empathy.

WHAT IS DESIGN Mindset?
“Design Mindset can be described as a
discipline that uses the designer’s sensibility
and methods to match people’s needs with
what is technologically feasible and what a
viable business strategy can convert into
customer value and market opportunity.”
Design Mindset Process
Contain of 5 Steps
Empathize
Work to fully understand the
experience of the users for whom
you are designing.
Do this trough observation,
interaction, and immersing yourself
in their experiences (Chase, 2017).
Define
Ideate
In this step, findings are mainly
synthesized and processed from work
empathy in order to address the design
in the perspective of the user
(Nobeoka & Kimura, 2016).In this step, wide variety of solutions are generally
explored by generating number of different types of
possible solutions that allows to explore different
range of ideas, beyond the obvious (Leifer &
Prototype
In the prototype step, ideas are
transformed into physical form for
experiencing as well as interacting with
each other in the entire process. It also
assists in learning as well as developing
more empathy (Chase, 2017).
Test It is the final and last step of design thinking. In this step the designer test the
completed product and find out the problems and user condition. Its all about the
Empathy (Chase, 2017).
. Creativity and Innovation Management, 22(2), 121-146. Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013).
design mindset: past, present and possible futures
Liedtka, J. (2015). Perspective: Linking design mindset with innovation outcomes through cognitive bias reduction. Journal of
Product Innovation Management, 32(6), 925-938.
Leifer, L. J., & Steinert, M. (2014). Dancing with ambiguity: Causality behavior, design mindset, and triple-loop-
learning. In Management of the Fuzzy front end of innovation (pp. 141-158). Springer International Publishing.
References
Nobeoka, K., & Kimura, M. (2016, September). Art thinking beyond design mindset Mazda design: Car as art. In Management of Engineering and Technology
(PICMET), 2016 Portland International Conference on (pp. 2499-2514). IEEE.
Chase, S. (2017). design mindset in Action: Changing the Public Service Model. OLA Quarterly, 22(3), 15-19.
‘’A design mindset is not problem-
focused, it’s solution focused and
action oriented towards creating a
preferred future. Design
Thinking draws upon logic,
imagination, intuition, and systemic
reasoning, to explore possibilities of
what could be—and to create desired
outcomes that benefit the end user.’’