Design Thinking: A Problem-Focused Approach to Innovation

Design Mind-set is a methodology to resolve complex
problems.
It is a problem focused process and an action oriented
methodology.
It includes for logic and imagination in the process of
innovation.
Design Mind-Set
Empathiz
e
•This stage requires to develop an understanding
for the problems to be resolved.
Define
•Putting together of information for defining the
problem
Ideate
• This requires for generation of ideas through
gathering information and details of the problem.
Prototype
•The stage will produces various problem solving
ideas and approaches.
Test
•The last is to examine the developed strategy in
real time conditions.
Design Thinking in
Innovation
The practice of design
thinking reduces
uncertainty and risk of
innovation as it includes the
thoughts and requirements
of consumers in the
development of reformative
and problem solving
strategies. it rely on the
concepts of consumer
insights.
The
Human
Rule
The
Ambiguity
Rule
The Re-
Design
Rule
• Kolko, J. (2015). Design thinking comes of age.
• Jacobs, C. D. (2016). “Making Is Thinking”: The Design Practice of Crafting
Strategy.
In Design Thinking for Innovation(pp. 131-140). Springer, Cham.
• Plattner, H., Meinel, C., & Leifer, L. (Eds.). (2016). Design thinking research:
Taking breakthrough innovation home. Springer.
• Bason, C. (2018). Leading public sector innovation: Co-creating for a better
society.
Policy Press.