Design Thinking and Design Mindset for Innovation

This presentation explains the concepts of Design Thinking and Design Mindset and their role in Innovation. It describes the process of Design Thinking and how it can lead to human-centered products. The presentation includes references for further reading.

Design Thinking
“Innovation
refers to the
processes of
changing and
creating more
effective
processes, ideas
and products.”
What is
Innovation?
Design Mindset
Is the process in which
problems are solved
creatively. It encourages
the organizations to stay
focused on the people
they are making their
products and services for
and leads to the human-
centered products.
Design mind-set in
context to innovation
Design mindset is a strategy
for innovation and creation.
Design thinking enables a
design mind-set, a human
centric approach for
innovation or rephrasing the
very problem and its solution.
It is an approach of problem
solving in which
implementation, ideation and
inspiration occurs as a
system of overlapping the
spaces.
The process of design thinking
1. Empathize- Learning about the audiences for who
you are designing.
2. Define- Constructing a view-point which is based
on the needs and insights of the users
3. Ideate- Coming up with creative solutions
4. Prototype- Building up of a representation of one
or more ideas
5. Test- Returning to the original user group and
testing the ideas for feedback
References:
Stark, J. (2015). Product lifecycle management.
In Product Lifecycle Management (Volume 1) (pp. 1-
29). Springer, Cham.
Piening, E. P., & Salge, T. O. (2015). Understanding
the antecedents, contingencies, and performance
implications of process innovation: A dynamic
capabilities perspective. Journal of Product
Innovation Management, 32(1), 80-97.
Schippers, M. C., West, M. A., & Dawson, J. F.
(2015). Team reflexivity and innovation: The
moderating role of team context. Journal of
Management, 41(3), 769-788.
Martins, L. L., Rindova, V. P., & Greenbaum, B. E.
(2015). Unlocking the hidden value of concepts: a
cognitive approach to business model
innovation. Strategic Entrepreneurship Journal, 9(1),
99-117.
Norman, D. A., & Verganti, R. (2014). Incremental
and radical innovation: Design research vs.
technology and meaning change. Design
issues, 30(1), 78-96.
Liedtka, J. (2015). Perspective: Linking design
thinking with innovation outcomes through cognitive
bias reduction. Journal of Product Innovation
Management, 32(6), 925-938.
What is Design Thinking?
It is a skill which allows a
designers to stay aligned with
what his audience want and the
things that could be done for
fulfilling their desires. It
integrates, people, business &
technology.