Designs and Strategies for Organizational Change

Running head: DESIGNS AND STRATEGIES FOR ORGANIZATIONAL CHANGE
Key Factors for Strategic Change Programs in Organization
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1DESIGNS AND STRATEGIES FOR ORGANIZATIONAL CHANGE
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Identification of the key factors of change..................................................................................3
Future of the Organization...........................................................................................................5
Analysis of Environmental Aspects.............................................................................................6
References........................................................................................................................................9

2DESIGNS AND STRATEGIES FOR ORGANIZATIONAL CHANGE
Introduction
Siemens is a multinational company specializing with Electrical Engineering, in 1847
which was founded by Johann Georg Halsake and Werner von Siemens. The company has
broadened the services and products they have to offer in the market. They specialize on medical
diagnosis, industry solutions, infrastructure, transmission and power generation. The company
started off with the production of telegraphs but soon they shifted their invention to equipments
which are related to energy. Siemens saw huge success with groundbreaking inventions of
diverse products like light bulbs, pacemakers and trains. It soon got acclaimed for being aligned
with the ‘value chain of electrification’ and for adding high efficiency to products transmitting
and generating electrical energy. Siemens has enabled the market with great opportunities while
broadening the perspectives about potential related to energy and electricity. Siemens spread its
business with the headquarter being situated in Germany with assorted divisions like The Wind
Power and Renewables Division, The Power Gas Division, The Power Generation Services
Division, The Energy Management Division, The Mobility Division and so on.
Discussion
Using the identification of megatrends and/or scenarios (refer to the poster
presentation) consider the potential impact of future environmental forces on
(selected) Siemen’s businesses in terms of both threats and opportunities
Siemens have recognized and addressed the changes which are relevant for long-term sustenance
and success. A close study of these changes which comprises of trends and megatrends reveal
that there were requirements for such strategic implementations. Siemens took the initiative of

3DESIGNS AND STRATEGIES FOR ORGANIZATIONAL CHANGE
exercising an evaluation process to trace the trends which might have effected them on the
business plans in the upcoming decades. These trends were assessed in order to consider their
effects on the industry structure and particularly on Siemens. Further, the trends were
categorized based on five megatrends, which were Globalization, Climate change, Digitization,
Demographic Change and Urbanization (Cameron and Green 2015). These trends on which
changes were proportionate with were analyzed on terms of potential impact and likelihood on
Siemens’ business.
Identification of the key factors of change
The primary factor which has proved to be driving force for changes at Siemens, is the
inability to meet the targets. The target of growth which were pronounced were not met by the
organization. These included promises of target placed to the shareholders which were not
fulfilled. Another factor which played a major factor in brining change in the organization was
the competition posed to them by companies such as ABB and General Electric. These
companies went ahead of Siemens as they became achievers of higher profit margins. Thus
Siemens had to modify their productivity in order to enhance their business output. Alongside
the modification required in their productivity in order to fulfill target and achieving better
business outcomes, they also had to emphasize on other areas which needed innovation and
alterations. A close study of the conditions would reveal a need for transformation in terms of
digital areas (Fernandez and Rainey 2017). After analyzing such needs, it can be interpreted that
there are ample areas to emphasize on, in order to achieve a digital transformation. Such areas
which can be worked upon include biotech growth, which is an aspect needing efficient
evaluation and changes. The company also shows a need for Digital Integration, more than that
of Biotech Growth. Therefore, in order to cater to such need of changes, Siemens will have to