Siemens: Case Study Analysis

Running head: SEIMENS: CASE STUDY
SEIMENS: CASE STUDY
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1SEIMENS: CASE STUDY
Introduction
Case study, in terms of business management arena, can be defined as an archived study
of a specific real life situation or a created or imagined scenario, using as training tool for the
business colleges, institutions and firms. The trainees or pupils are required to intensely
introspect, analyze and interpret the case studies and bring out solutions as well as
recommendations. The respective paper is a case study analysis of a German company Siemens
and its corporate strategies. The paper is based on the two given case studies, “Siemens A:
exploring the future” and “Siemens B: Implementing the strategy”. The respective case studies
are analyzed, interpreted and recommendations is provided as suggestions.
Background
Company overview
Siemens is a Germany based multinational amalgamate company which was formed in
the year 1847 by Werner Von Siemens and Halske. The company has its headquarters in
Munich. The main divisions of the company are in four sectors: Industry, Energy, Healthcare and
Infrastructure & cities. Annual international revenue of the company reaches up to 83 billion
Euros according to the latest annual report review of the year 2018 (Siemens.com.2019).
Identification of Key Problems
Overview- Case Study 1
According to the case study “Siemens A: exploring the future” in the year 2006, Siemens
had undergone a considerable change in their strategic positions. The company had undertaken
the strategy of recognizing relevant and strong long term changes for sustainable corporate

2SEIMENS: CASE STUDY
success. With the help of such strategy, the company was able to harness a considerable amount
of profit and magnitude of growth in the last few years. Strategies of long term changes for
sustainable corporate success was executed by the company as it undertook a major
environmental scanning exercise in order to understand the trends of growth of the company
(Ades et al. 2013).
Impact on culture
Under the environmental scanning exercise, the factors such as demography, digital
transformation, urbanization, climate change and globalization was considered. According to the
outcome of the exercise, the company had been realizing its drawbacks and potential to grow and
develop. For instance, according to the factors of urbanization and climate change, the company
realized that it would have to build environment friendly devices for the society. On the other
hand, the company had also found potential to change and enhance their healthcare sector. With
more localized, easily transportable and affordable medical goods and services, the company
made ways by which it could become popular in its functions and operations. The megatrends of
the company included digitalization. By electrification of the automation of its business,
leveraging the data from different connected devices worldwide to improve their digital services
globally, remote monitoring of gas turbine machines and collecting operational data and leverage
of the leading integrated portfolio of the vertical software, the strategy of digital transformation
of the company proved to be accelerating its business to certain extent in the market (Woliński
and Bala 2018).
Need for change