Strategic Marketing for Desklib: Market Analysis, Competitor Analysis, SWOT Analysis, Budget, and Monitoring

STRATEGIC MARKETING

Table Of Contents
 INTRODUCTION
 Market Size and trend data
 Competitor Analysis
 Macro and Micro economic forces affecting the organization
 Porter’s Five Forces
 PESTLE Analysis
 Customer Analysis
 Stakeholder Analysis
 Key Strategic Objectives of the organization
 SWOT Analysis
 Budget
 Monitoring and Controlling
 CONCLUSION
 REFERENCES

INTRODUCTION
 Strategic marketing is defined as the process to effectively differentiate a firm from its
competitors by capitalizing on its potential and current strengths to provide the
customers with better value than its competitors consistently.
 It involves establishing objectives and conducting market research that will help in
maximizing the effectiveness of the overall business operations.
 It helps an organization to develop products according to the customer needs and
improve the productivity of the business.

Market Size and Trend Data
 The organization may have a huge market size as the problem that the
organization is working is common in the country and the brand may have built
the trust of customers by providing the best quality moisturizer for dry skin.
 It may have expanded its services in various countries such a Sweden,
Denmark, Austria etc. as the climate conditions in these areas may be identical.
 The people are highly focused on their organizational goals and may be one of
the most dedicated individuals in the profession.